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User,[object Object],eXperience.,[object Object],design,[object Object]
What?,[object Object]
“	,[object Object],”,[object Object],Design is not just what it looks like,[object Object],and feels like. Design is how it works.,[object Object],Steve Jobs,[object Object]
Good,[object Object]
Great,[object Object]
Insanely,[object Object],Great,[object Object]
5metrics,[object Object]
Learnability,[object Object]
Efficiency,[object Object]
© kate at yr own risk,[object Object],Memorability,[object Object]
Errors,[object Object]
Satisfaction,[object Object]
“	,[object Object],”,[object Object],I’ve been amazed at how often those,[object Object],outside the discipline of design,[object Object],assume that what designers do is,[object Object],decoration. Good design is,[object Object],problemsolving.,[object Object],Jeff Veen,[object Object]
Whatweseeis,[object Object],Visual Design,[object Object]
Butwhatwedon’t seeis,[object Object],90%,[object Object]
“	,[object Object],”,[object Object],Design is so critical it should be on the agenda of every meeting in every single department.,[object Object],Tom Peters,[object Object]
How?,[object Object]
UX design. What, how and why.
Deliverables,[object Object]
Assessments,[object Object]
Interviews,[object Object]
SiteMaps,[object Object]
Flow Charts,[object Object]
Wireframes,[object Object]
Why?,[object Object]
“	,[object Object],”,[object Object],Business success is always defined by the quality of the overall customer experience.,[object Object],Forrester Research, 2001,[object Object]
Websites that are hard to use frustrate customers, forfeit revenue and erode brands.,[object Object],Forrester Research, 1998,[object Object],“	,[object Object],”,[object Object]
Good design is the most important way to differentiate ourselves from our competitors.,[object Object],Samsung CEO YunJong Yong, 2004,[object Object],“	,[object Object],”,[object Object]
Savings,[object Object],“Cost-Justifying usability”  Bias & Mayhew , 1994,[object Object],HumanFactors International, 2001,[object Object]
Development,[object Object],Phase,[object Object],Deployment,[object Object],Phase,[object Object],Requirements,[object Object],Phase,[object Object],Design Alternatives,[object Object],Time cost ,[object Object],per change,[object Object],8h,[object Object],per change,[object Object],32h,[object Object],per change,[object Object]
Deployment,[object Object],Phase,[object Object],Requirements,[object Object],Phase,[object Object],20changes,[object Object],*,[object Object],35$per hour,[object Object],*,[object Object],*,[object Object],8hper change,[object Object],32hper change,[object Object],5,600$,[object Object],22,400$,[object Object]
Savings,[object Object],$16,800,[object Object]
Extra,[object Object],Income,[object Object],“The $300 Million Button”  Jared M. Spool, 2009,[object Object]
or,[object Object],Register,[object Object],E-mail Address,[object Object],Password,[object Object],Forgot password?,[object Object],Checkout,[object Object],Login,[object Object],I’m notheretoenterinto a relationship. I just wanttobuysomething.,[object Object]
or,[object Object],Register,[object Object],E-mail Address,[object Object],Password,[object Object],Forgot password?,[object Object],Checkout,[object Object],Login,[object Object],They’ll pester me with marketing messages I do not want to hear of, I’m sure,[object Object]
or,[object Object],Register,[object Object],E-mail Address,[object Object],Password,[object Object],Forgot password?,[object Object],Checkout,[object Object],Login,[object Object],Which e-mail did I usehere?,[object Object]
or,[object Object],Register,[object Object],E-mail Address,[object Object],Password,[object Object],E-mail Address,[object Object],Password,[object Object],Forgot password?,[object Object],Checkout,[object Object],Login,[object Object],You do not need to create an account to make purchases on our site. ,[object Object],Simply click Continue to proceed to checkout. ,[object Object],To make your future purchases even faster you can create an account during checkout,[object Object],or,[object Object],Forgot password?,[object Object],Checkout,[object Object],Login,[object Object],Continue,[object Object]
Extra Income,[object Object],$300,000,000,[object Object],out of $25 billion sales ,[object Object]
Who?,[object Object]
Marco Catani,[object Object],Serena Facchinetti,[object Object],Giacomo Grassi,[object Object],Michele Iovino,[object Object],Matteo Polato,[object Object]
www.bitmama.it,[object Object]

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UX design. What, how and why.

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