User<br />eXperience.<br />design<br />

What?<br />

“ <br />”<br />Design is
not just what it looks like<br />and feels like. Design is how it works.<br />Steve Jobs<br />

Good<br />

Great<br />

Insanely<br />Great<br />

5metrics<br />

Learnability<br />

Efficiency<br />

© kate at yr own
risk<br />Memorability<br />

Errors<br />

Satisfaction<br />

“ <br />”<br />I’ve been
amazed at how often those<br />outside the discipline of design<br />assume that what designers do is<br />decoration. Good design is<br />problemsolving.<br />Jeff Veen<br />

Whatweseeis<br />Visual Design<br />

Butwhatwedon’t seeis<br />90%<br />

“ <br />”<br />Design is
so critical it should be on the agenda of every meeting in every single department.<br />Tom Peters<br />

How?<br />

Deliverables<br />

Assessments<br />

Interviews<br />

SiteMaps<br />

Flow Charts<br />

Wireframes<br />

Why?<br />

“ <br />”<br />Business success
is always defined by the quality of the overall customer experience.<br />Forrester Research, 2001<br />

Websites that are hard to
use frustrate customers, forfeit revenue and erode brands.<br />Forrester Research, 1998<br />“ <br />”<br />

Good design is the most
important way to differentiate ourselves from our competitors.<br />Samsung CEO YunJong Yong, 2004<br />“ <br />”<br />

Savings<br />“Cost-Justifying usability” Bias &
Mayhew , 1994<br />HumanFactors International, 2001<br />

Development<br />Phase<br />Deployment<br />Phase<br />Requirements<br
/>Phase<br />Design Alternatives<br />Time cost <br />per change<br />8h<br />per change<br />32h<br />per change<br />

Deployment<br />Phase<br />Requirements<br />Phase<br />20changes<br
/>*<br />35$per hour<br />*<br />*<br />8hper change<br />32hper change<br />5,600$<br />22,400$<br />

Savings<br />$16,800<br />

Extra<br />Income<br />“The $300 Million
Button” Jared M. Spool, 2009<br />

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Extra Income<br />$300,000,000<br />out of
$25 billion sales <br />

Who?<br />

Marco Catani<br />Serena Facchinetti<br />Giacomo
Grassi<br />Michele Iovino<br />Matteo Polato<br />

www.bitmama.it<br />