Top 10 consolidated questions

TOP 10 Consolidated Questions Ching D. Marcial January 3, 2012 www.chingmarcial.blogspot.com

TOP 10 Learning Questions for Chapter 10 Crafting The Brand Position (D)evout - Mary Josette Enriquez December 16,2011 www.maryjosetteienriquez.blogspot.com

1. Long term market leadership has different factors except a. vision of a mass market & persistence b. relentless innovation c. financial commitment d. asset leverage e. good promotion www.maryjosetteienriquez.blogspot.com

1. The following are Long Term Market Leadership factors except; a. vision of a mass market & persistence b. relentless innovation c. financial commitment d. asset leverage e. good promotion www.maryjosetteienriquez.blogspot.com Improved Version

Long term market leadership has different factors www.maryjosetteienriquez.blogspot.com 1. vision of a mass market

Long term market leadership has different factors www.maryjosetteienriquez.blogspot.com 2. persistence

Long term market leadership has different factors www.maryjosetteienriquez.blogspot.com 3. relentless innovation

Long term market leadership has different factors www.maryjosetteienriquez.blogspot.com 4. financial commitment

Long term market leadership has different factors www.maryjosetteienriquez.blogspot.com 4. asset leverage

Top 10 Learning Questions for Chapter 11 DEALING WITH COMPETITION Oamar Nanaig Gianan December 29, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 11 Marketing Management, Kotler 14 th ed http://www.slideshare.net/maogianan

2. What type of competition is exhibited by the local telco companies: PLDT, Globe, Digitel? http://www.slideshare.net/maogianan ,[object Object],[object Object],[object Object],[object Object]

3. Industry Concept of Competition http://www.slideshare.net/maogianan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Industry Concept of Competition http://www.slideshare.net/maogianan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Setting Product Strategy 12 Adventurer Alex Go 12.16.11

3. It is the total features that affect how a product looks, feels, and functions in terms of customer req’ts. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://lexgo-passionforlife.blogspot.com/

There are several ways that a product can differentiate itself from the competition ,[object Object],http://lexgo-passionforlife.blogspot.com/

Only design covers the totality of the product features ,[object Object],[object Object],[object Object],[object Object],http://lexgo-passionforlife.blogspot.com/ Either specific to shape, size, look & feel, custom made Total features

4. What type of co-branding example is Cebu Pacific Citibank Credit Card? ,[object Object],[object Object],[object Object],[object Object],http://lexgo-passionforlife.blogspot.com/

Co-branding is the combination of two or more brands into a joint product http://lexgo-passionforlife.blogspot.com/

Citibank & Cebu Pacific are two separate entities. Thus they are considered joint venture co-branding http://lexgo-passionforlife.blogspot.com/

TOP 10 Learning Questions for (Chapter 12) LU, QINGJUAN December 16, 2011 Chapter 12 Setting Product Strategy

5. _____ is defined as all activities of designing and producing the container for a product. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Packaging ,[object Object],[object Object],[object Object]

TOP 10 Learning Questions for For Chapter 13 Designing and Managing Services Foglight Carlos Gonzaga December 15, 2011

6. 24/7 Customer Service is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]

Three steps service firms can take to increase quality control Invest in good hiring and training procedures – Recruiting the right employees and providing them with excellent training Standardize the service-performance process - A service blueprint can simultaneously map out the service process, the points of customer contact, and the evidence of service from the customer's point of view. Monitor customer satisfaction - Employ suggestion and complaint systems, customer surveys, and comparison shopping.

Three steps service firms can take to increase quality control Monitor customer satisfaction - Employ suggestion and complaint systems, customer surveys, and comparison shopping. 24/7 customer service such as BPI’s 89-100 hotline is form of a suggestion and complaint system that helps companies monitor customer satisfaction.

7. The gap between perceived service and ____________ can cause unsuccessful service delivery ,[object Object],[object Object],[object Object],[object Object],[object Object]

Gaps that cause unsuccessful service delivery ,[object Object],[object Object],[object Object],[object Object],[object Object]

Gaps that cause unsuccessful service delivery ,[object Object],An example of the gap between perceived service and expected service is when a doctor frequently visits a patient as an expression of care but the patient may see this as an indication that something is really wrong.

Top 10 Concepts Managing Retailing, Wholesaling, & Logistics Roger C. Mabag December 15, 2011 http://upwarddodger.blogspot.com/

8. A company’s goal is said to be "getting the right goods to the right places at the right time for the least cost" is called? ,[object Object],[object Object],[object Object],[object Object],http://upwarddodger.blogspot.com/

Market-logistics Objectives ,[object Object],[object Object],http://upwarddodger.blogspot.com/

For example: ,[object Object],[object Object],[object Object],http://upwarddodger.blogspot.com/

TOP 10 Learning Questions for Designing and Managing Integrated Marketing Communication CHAPTER 17 KATHLEEN ANNE MAMARADLO December 15, 2011 http://kathleenmamaradlo.blogspot.com

9. Below are the different considerations in designing the Communications except: ,[object Object],[object Object],[object Object],[object Object],[object Object],http://kathleenmamaradlo.blogspot.com

Designing the Communications ,[object Object],[object Object],[object Object],[object Object],http://kathleenmamaradlo.blogspot.com

Designing the Communications ,[object Object],[object Object],[object Object],[object Object],Persuasion strategy is not part of the strategies in designing Communications because the ultimate goal is not merely to persuade. Rather, the objective is also to inform and remind them of the product. http://kathleenmamaradlo.blogspot.com

The DO it- yourself steak concept of Pepper Lunch is an example of; ,[object Object],[object Object],[object Object],[object Object],[object Object],www.chingmarcial.blogspot.com Question 10

www.chingmarcial.blogspot.com Concept Experiential Marketing As a UNIQUE approach to the task of marketing goods and services through UNIQUE experience

www.chingmarcial.blogspot.com Concept Explanation Customer Logic Emotions Comfort & Pleasure Experiential Marketing Senses

The DO it- Yourself steak concept of Pepper Lunch is an example of; ,[object Object],[object Object],[object Object],[object Object],[object Object],www.chingmarcial.blogspot.com Answer 10

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