3. I was a weird kid
MuggleNet + biographies = epiphany
Read: One non-fiction book every day –
business, politics, technology, economics,
and LOTS of neuroscience.
Review: 1 day, 7 days, 1 month, 6 months
Rehearse: 10,000 hours of practice
@EmersonSpartz
8. Making Things Viral = Human Superpower
1. Viral Coefficient (How Many People They Tell)
2. Cycle Time (How Long Until They Tell)
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9. The more incentive you give
people to share, the more
likely they are to share.
You can’t hum while holding your nose closed.
@EmersonSpartz
10. To Be Viral, Be Awesome
More emotion = More awesome = More viral
Piss people off (injustice, wall of shame, welfare)
Use cute animals, humor, and nostalgia
Identity: “Will sharing this make me look good?”
Ride the coattails of what’s hot
@EmersonSpartz
14. Steal These Good Ideas
Tweet 3x
Odd-numbered lists (80%)
Periods + $1000 words + Paragraphs
Next button
Honeymoon Period
Facebook Pics
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