8. “There’s something
about the physical
feel of an actual
pinball machine that
puts even the best
mobile recreation to
“We’re seeing a resurgence in pinball,”
— Stern PinBall president Gary Stern
Stern Pinball saw sales climb 32 percent
in 2012 over the previous year. “People
are just rediscovering what we are.”
Brings digital music to
life through the senses
Touch: Music player with touch wheel built
into a real wood surface.
Sound: Plug iPhone or music player or
stream, via Bluetooth, from any digital music
service—Spotify, Deezer or YouTube.
Sight: Oﬀers Moodwheel, a color wheel
where the colors correspond to the mood of
the music you want to play.
Experience: Design to play toward your
music listening instincts rather than forcing
you to learn a complicated interface.
17. Sony Desk
Surfaces come alive
Device that, when placed over a
tabletop, can turn it into an
interactive surface. Touching the
projected image of an album
cover cues up that artist's
music, for example.
32. AirDog & Zano
Selﬁes on steroids
Auto-follow drones that enable new
modes of content creation.
AirDog: GoPro camera meets auto-
Zano: World’s most sophisticated nano
drone-aerial photo and HD video
They track where you’re going, can
operate by themselves, and enable you
to focus on what you’re doing.
33. Does the role of the brand change
when manufacturing happens en
when products can be
personalized and produced at
Can brands become part of their
customers’ supply chain?
How will brands have to think
diﬀerently about content as more
customers have the tools to
become content producers?
Capable of having full
Comes equipped with
numerous sensors, an
LCD display screen for
videos, and a laser to
point customers in the
Sensor-equipped smart belt
automatically adjusts itself
throughout the day, depending
on how much you’ve eaten and
how much exercise you’ve done
to compensate. It connects with
an app that charts the data it
collects throughout the day,
sending feedback to the motors
in the belt.
of the Future 2.0
• Know what’s in your
• Optimize freshness
• Get recipes
• Get advice from your
mom via video chat
• Integrates with social
feeds and web browsing
43. • Manages daily or
• Directly saves
• Manages less-
frequent or less
• Indirectly saves
• Provides self-
44. Does the customer relationship
change when brands orient
more towards services than
How can brands ﬁnd new ways
to be useful to their customers?
How might consumers use
social and search diﬀerently
when the web is embedded into
their everyday appliances?
Controlled by motion sensors on
the arms of Visijax® Commuter
range of jackets and a central
computer built into the battery
pack, iMASS™ allows you to
automatically activate the LED
amber turning signals by simply
raising your arms as cyclists
This system makes signalling
intuitive and visible in darkness
to oncoming and following
A quick tap on the power button
from the outside switches on the
front and rear lights in slow ﬂash
The Eye Tribe SDK makes it
possible for developers to
design programs that allow
users to control their devices
just by looking at them.
Imagine navigating a television
with your eyes — selecting
shows and operating your
DVR without clicking a remote.
Demos include gaming and
online content access.
65. Audi Virtual
Cockpit & MMI
The car will feature lifelike 3-D
graphics powered by Nvidia on two
high-resolution screens, with one
behind the steering wheel that is
customizable. A large touchpad with
eight programmable buttons on the
center console make inputting
addresses and accessing menus
easier. Google Voice recognizes
natural speech commands for placing
calls or choosing song titles. The
clincher is an optional rear
entrainment system that features two
HD tablets, both of which can be used
outside the vehicle, just like an iPad.
71. How does content change when
more surfaces are video interfaces?
How does story telling change when
images become 3D or immersive?
How might virtual reality help brands
boost sales or convert customers?
74. Autonomous Cars &
“Luxury in Motion” shows
how the car of the future will
not only be a means for
getting from one point to
another but also a usable
space for entertainment or
work as well as a platform
for communication and
76. IO Hawk Personal
A self-balancing motorized
personal transporter, similar to
the Segway, the product is
powered by batteries, motors
and uses slight pressure from
your feet to guide it where you
want it to go.
Its design enables users to
instantly change how they
interact with the space around
78. Gogoro Smart
Envisions a network of charging
stations around cities; riders would pay
a monthly subscription to use them.
This subscription would replace a
monthly gas budget.
The Smartscooter links up with a rider’s
smart phone via Bluetooth, allowing
him or her to program the vehicle’s
settings, download sound eﬀects for
start up and shut down, and even set
light patterns for the LED headlights
Gogoro makes commuting a
customized pleasure for the rider.
79. How might autonomous cars
impact a sense of place?
Can brands make the (user)
journey as much fun as the
How can brands enable
users to connect to each
other along the journey?