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Vespa: An 'Instagrated' Campaign
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Cheryl RafuseSeguir
Marketing + Strategy em moo.com12 de Aug de 2013•0 gostou•1,965 visualizações
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Vespa: An 'Instagrated' Campaign
12 de Aug de 2013•0 gostou•1,965 visualizações
1 gostaram
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Vespa was the proposed client for a project in my creative concepts class at Emerson College. I really liked the project and expanded it to this campaign for my final presentation. It's a campaign that combines traditional marketing and social media efforts to create a seamless customer experience.
Cheryl RafuseSeguir
Marketing + Strategy em moo.comAnúncio
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Vespa: An 'Instagrated' Campaign
- An ‘Instagrated’ Campaign
- Target • 25-34 • Jet-setting • Young professionals
- The Campaign • ‘The Vespa Lifestyle’ through the eyes of the consumer • Customer created content mixed with lifestyle marketing
- Instagram Commercial Create a commercial based on this aesthetic/idea.
- Girl riding through iconic cities: Paris: Alone with very fashionable clothes on Each city there’s a different Vespa experience: New York: meeting up with other Vespa riders
- Italy: Posing for a photo; with one of the guys from NY At the end it says: The Vespa lifestyle, your lifestyle. Logo+riding off into the sunset My style. Vespa style. #vespastyle
- Billboards
- Print ads
- Instagram Contest • Capture your Vespa lifestyle with Instagram • #vespastyle • Winners are featured in print ad campaign
- Vespagram • Insert a Vespa into the frame • Post to Instagram • #vespastyle
- An ‘Instagrated’ Campaign
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