Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTank
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Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTank
- 1. Lessons Learned From 37,320 Minutes of Blogger Outreach Chelsea Blacker UK.BLUEGLASS.COM @ChelseaBlacker
- 4. • 65 Unique Domain Links • 2 Month Project • 44 Keywords • Website 1: Average Rank 17 • Website 2: Average Rank 25
- 5. Results
- 6. • 82 Unique Domain Links • 4 Month Project
- 7. Before After 0 5 10 Website 1 15 Website 2 20 25 30
- 8. Website 1 Media Value £3,000 £2,500 £2,000 £1,500 £1,000 £500 £0 Before After
- 9. Website 2 Media Value £6,000 £5,000 £4,000 £3,000 £2,000 £1,000 £0 Before After
- 10. What We Learned
- 11. Competitor Analysis Categorise backlinks by blogs, news sites, etc. Sort by influence rank.
- 12. Persona Development Can be an extravagant waste of time
- 13. Break it Down Break down your writer selection process into simple steps. Have a stock email with dummie brief, explaining your payment methods, due dates.
- 14. Writers Find writers using Elance, Twitter, & PeoplePerHour. Do NOT pay until you are happy. Beware of writers trying to invoice you twice.
- 15. Blogger Outreach Supply useful images with Compfight. Acting as a keen enthusiast helps your content look more credbile.
- 16. Rule of Three Average 3 emails to get a blog post placed Suggest 3 subject matters Produce the doc in 3 file formats (word, HTML, email)
- 17. Time is Money
- 18. Don’t Bite Off More Than You Can Chew Time is Money
- 19. Spread Thin 44 keywords for 65 links means impact for any given term isn’t as strong as it could be
- 20. New Things to Try
- 21. Quality
- 22. Authorshipty
Notas do Editor
- Backlinks via blog categorisationSort by influenceChucked into Google Reader
- Google Operator Queries
- Writers: Selecting writers can be difficult so break it down into simple steps.Have a stock email with a dummie brief, explaining your payment methods, due date requirements. If the writer gets back to you and confirms, try them out.Keep it simple stupid
- About Writers..Elance, Twitter, People Per HourDo NOT pay until you are happy with an article.Check your payments.
- Get images into posts:compfightPretend to be a keen student. Get access to a uni email address if possible.
- Average 3 emails to get a blog post placedSuggest 3 subject mattersProduce the doc in 3 formats: word, HTML, email
- We were offered multi lingual. But multilingual in a language we don’t know was a bit too much to start with.
- Keywords – 65 links for 44 keywords