13. "And the wheel," said the Captain, "What about
this wheel thingy? It sounds a terribly interesting
project."
"Ah," said the marketing girl, "Well, we’re having
a little difficulty there."
"Difficulty?" exclaimed Ford, "Difficulty? What
do you mean, difficulty? It's the single
simplest machine in the entire Universe!"
The marketing girl soured him with a look.
"Alright, Mr Wiseguy," she said, "you're so clever,
you tell us what colour it should have."
INNOVATION AND ADAPTATION…
30. Edwards: Why the big secret? People
are smart. They can handle it.
Kay: A person is smart. People are
dumb, panicky dangerous animals
and you know it.
34. ARE YOU READY TO ROCK THE WORLD OF
“GENERATION SELFIE”?
35. NATIVE WINS THIS
AUDIENCE
•Beautiful interactions
•Simplicity of pressing an icon
to get where you want
•No waiting, no interstitials -
you buy, you get.
•Incredibly easy to buy things
•Easy to show and tell
•Consumable and defined by
fashion
45. The web is not binary, one or zero, on or
off. It’s not a platform where you get one
hundred per cent or zero per cent. It’s
this continuum.
The web is not a platform.
It’s a continuum.
https://adactio.com/journal/6692
– Jeremy Keith
46. The web is not a
platform. It’s a
continuum.
– Jeremy Keith
✓ 100% true
✓ Deep, future-focused
thinking
✓ Insightful
✓ Inspiring
✓ Techno hippie horseshit
53. WE’RE IN THIS
ECHO CHAMBER OF
TOOLS AND
RECOGNITION…
•We build tool chains to make
ourselves more effective
•We create a new, innovative
editor every few months
using these tool chains.
•We have daily new libraries
that abstract all of our
problems
•We then have tasks runners
that minimise and pack
these libraries…
54. WE HAVE MORE
CONTENT THAT WE
CAN CONSUME.
•There’s an event almost
every day
•Videos, transcripts, slide
decks, all of these are
available.
•All of our learning content is
available on the web for free
•Every week is one amazingly
insightful blog post that
quotes 12 others.
55. WE DON’T NEED
USERS AS LONG AS
WE KEEP
APPLAUDING AND
ARGUING WITH
OURSELVES.
http://www.freepatentsonline.com/4608967.pdf
57. We trained very hard, but it seemed
that every time we were beginning
to form into teams, we would be
reorganised.
I was to learn later in life that we
tend to meet any new situation by
reorganising and a wonderful
method it can be for creating the
illusion of progress, while producing
confusion, inefficiency and
demoralisation.
Caius Petronius (AD66)
58. WE DON’T EVEN
NEED PEOPLE TO
SPLIT US INTO
GROUPS.
•Full Stack Developer
•Devops
•Designers
•Webdevs
•Backend
•UX Person
•Front End Operations
Engineer
•Futurist
60. DESPITE ALL THE
COOL TECH WE
HAVE, THE WEB OF
TODAY SUCKS…
•The noise to content ratio is
ridiculous - reader modes are
the new popup blockers.
•Monetisation of the web is
aggressive advertising
•Waiting for fonts to load is the
new waiting for the page to
load.
•Tracking is rampant and
slows down traffic.
64. WE HAVE NO LACK
OF EXCUSES…
•Clients want stuff we don’t
•Maintainers mess things up
•End users have ridiculous
setups and old browsers.
•Browser tooling isn’t good
enough
•We probably follow the wrong
methodology - let’s invent a
new one.
•Browsers are crap and
browser makers don’t listen
to us developers.
65. THANK GOD WE GOT FRAMEWORKS!
http://www.webpagetest.org/video/view.php?id=150314_Q2_DEY.1.0Tested From: Virginia USA - EC2 - Firefox - Cable
Tested From: Dulles, VA - Nexus 5 - Chrome http://www.webpagetest.org/video/view.php?id=150314_7R_DTG.1.0
76. RELEASING A
STANDARDS
COMPLIANT
BROWSER IN 2015
ISN’T ENOUGH…
✘ we repeated the same
mistakes we did with IE6
(checking for browsers,
blocking others)
✘ we practice code “that
works” rather than “is
correct”
✘ we optimised our work for a
platform that doesn’t
appreciate it and where it
won’t flourish
77. IN SUMMARY…
✘ we over-communicate and
try to impress ourselves
✘ we feel like frauds and
stressed that we’re missing
the boat.
✘ we add to an ever-growing
landfill of broken code for
the sake of releasing the
newest and coolest.
✘ we widen the gap between
our users and us
82. LET’S CALM DOWN
AND CLEAN OUR
ACT.
✔ Stop trying to impress and
do some work instead
✔ Test and try your products
not on the newest Mac and
with your developer
browsers
✔ Clean up old code, delete
things you hated writing
✔ Stop trying to replace
working technologies with
ones you prefer - talk to
people who like those
instead.
83. HERE’S TO FEELING
GOOD ALL THE
TIME!
✔ Feel more empathy, stop
using adblockers
✔ Communicate more with
clients and in our teams
✔ Let native run its course and
work towards the strengths
of the web
✔ Be what you want to be, not
what is the hot job title at
the moment - play to your
strengths.
