In this keynote of the Native Summit in London, England Chris Heilmann of Mozilla shows current insights into the mobile space and challenges of the near future.

1. Just days before the app-ocalypse?
Chris Heilmann, Native Summit, London, 09/09/2014

2. Chris Heilmann
@codepo8

3. Mozilla is a
global non-profit
dedicated
to putting you
in control of
your online
experience and
shaping the
future of the
Web for the
public good

4. Oh great, another angry web guy…

5. Let’s talk market research and some
interesting trends…

6. Mobile phone trends

7. iOS controls most of the high-end device market
!
Android almost every other area
!
Windows Phone gains developer interest, but not users
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

8. IDC: Smartphone OS Market Share, Q2 2014

9. IDC: Smartphone OS Market Share, Q2 2014

10. 255 million units shipped
Nearly 85% of the market share
IDC: Smartphone OS Market Share, Q2 2014

11. Android fragmentation
Android Fragmentation Visualized (August 2014)

12. 18,796
Distinct Android devices
(11,868 last year)

13. 43%
Samsung

14. 20.9% KitKat
43%
Samsung

17. Android Screen Sizes iOS Screen Sizes

18. Developer climate

19. Programming languages,
Mobile app developers
HTML5
42
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Other
27
C#
23
Objective-C
24
C/C++
26
Java (Android)
38

20. 47% of iOS developers, 42% of Android developers
!
use something other than the native language
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

21. Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

22. Android iOS Windows Phone BlackBerry 10 Others
Platform priority
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
13%
3%
10%
32%
42%

23. No of platform targets
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
2.9
2.175
1.45
0.725
0
July 2013 July 2014

24. App revenue
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Haves
12%
Strugglers
19%
Poverty stricken
22%
Have nothings
47%
< $100
$10,000 …
$1000 … $10,000
$100 … $1000

25. Majority of app businesses not sustainable with current revenue
50% of iOS developers, 64% of Android developers
below the ‘app poverty line” of $500 per app per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

26. Games dominate app store revenues,
yet most games developers struggle
!
33% of developers make games
57% of those games make less than $500 per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

27. Target users
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
70
52.5
35
17.5
0
Targets consumers Targets professionals Targets enterprise

28. Developers who target enterprises:
!
Twice as likely to be earning over $5k per app per month
Almost 3 times as likely to earn more than $25k per app per month.
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

29. Third party tools are a critical part of successful app businesses
!
The more tools a developer uses, the more money they make
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

30. Apps and the things
they do for us.

32. Men Women
Guardian - Women taking the lead when it comes to mobile
App types & usage
50
37.5
25
12.5
0
Health Entertainment Lifestyle Social networking Games

33. Business Insider/Flurry

34. Business Insider/Flurry

37. An ebbing rush of apps…
https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-
Download
http://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/

39. IT ALL JUST WORKS!

40. https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-
Download
Quartz - These are the 25
most popular mobile apps
in America

41. Facebook is by far the top app, with
115.4 million unique visitors in June.
With 160 million total US app users,
that’s 72% penetration.
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
“

42. Google is the top mobile app
publisher. Its apps represent nos. 2, 3,
4, 6, 7, and 16. “
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/

43. There are no games in the top 25.
This is not a mistake: … (games are)
closer to 10 million unique visitors—
probably because games tend to spike
in popularity and then decline.
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
“

44. Netflix is the top app that requires a
subscription. Its 28 million unique
visitors represent more than 75% of its
US streaming subscriber base,
including trial members.
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
“

45. In other words,
people are already busy
(or addicted)…
Like, follow, upvote,!
comment, connect,!
endorse, watch !
movie, fill survey,!
follow, ban, invite,!
try out, click, !
download, upload,!
verify…!

47. …and people are satisfied.

48. Single location service aggregation

49. Automatic updates and notifications

50. Seamless data retention and syncing

51. Natural service integration

52. So, what now?

53. It is good to be prepared

54. Android Wear

56. This afternoon - something

57. This afternoon - something

58. IOT

59. Emerging markets

60. World Wide Web(ish)…

61. IDC: Worldwide Smartphone Forecast by Region

62. IDC: Smartphone Average Selling Price

63. Intex Cloud FX
1,999 Rupees ~ 25 Euro
Firefox OS
1.0 GHz processor
128 MB RAM
expandable memory of up to 4GB.
Dual-SIM
Bluetooth
Wi-Fi

64. The Spice Fire One Mi – FX 1
2,299 Rupees ~ 29 Euro
1 GHz processor, 2.5 G connectivity,
8.89 cm HVGA capacitive touch
screen and 1.3MP primary camera
+ 0.3 MP front camera.

65. Going very local!

66. Enabling local talent

67. Google Plans to Spend ~$1 Billion on Android One in India

68. Future strategies

70. The future won’t have flying cars and
limitless connectivity.

71. “Inspired” concept ideas…
http://ovens.reviewed.com/news/in-the-future-anything-can-be-a-cooktop

74. Web based data
services.

75. Think offline
first!

76. Be frugal with
your resources.

77. Go broad, deliver quickly and iterate.

78. Chris Heilmann
christianheilmann.com
@codepo8
cheilmann@mozilla.com
Thank you!