My talk at the Accessibility 2.0 conference by AbilityNet in London on 25th of April 2008. I explain what mistakes people make when trying to sell accessibility and which accessibility enhancements really are just overhead.

1. Fencing-in the
habitat
How to do the right thing
and get it wrong
Christian Heilmann, AbilityNet, London, April 2008

2. We’re here at an accessibility
conference.

3. Most likely all of you want to
create accessible products
and know why we should.

4. Genuinely usable and
accessible sites and products
are very rare.

5. Sites that claim accessibility
and companies that claim to
make your product accessible
are not.

6. People only grudgingly
embrace the need for
accessibility.

7. How many times where you
asked to provide numbers of
how many disabled people a
site has?

8. Don’t play the game of
numbers (buying power of
disabled users).