2. Mass Media My Media We Media
The Web magnifies the reach of influencers
Improve Visibility Improve Likability Engagement
CHANGING MEDIA LANDSCAPE
3. Early days, we didn’t know exactly what to show on a computer screen
We call this period web 1.0.
Web 1.0 was all about our search for online viability
Web 1.0 has created controlled information
DIGITAL MEDIA IS CHANGING.
4. Stage II, we got a grip on the internet technology. We discovered the power of
networks.
This is what we call web 2.0.
Web 2.0 is all about the power of networks.
Web 2.0 has created the user generated content
DIGITAL MEDIA IS CHANGING.
5. Stage III The technical part of the web hasn’t changed very much but discovered , web
as a a social change agent
This is what we call web 3.0.
web 3.0 will be driven by technological changes. It is about the meaning of data.
Web 3.0 will manage it
DIGITAL MEDIA IS CHANGING.