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SOCIAL MEDIA MARKETING TOOLS
Mass Media            My Media                   We Media

                              The Web magnifies the reach of influencers
 Improve Visibility          Improve Likability Engagement




                        CHANGING MEDIA LANDSCAPE
Early days, we didn’t know exactly what to show on a computer screen

                                                   We call this period web 1.0.
                           Web 1.0 was all about our search for online viability

                                         Web 1.0 has created controlled information




DIGITAL MEDIA IS CHANGING.
Stage II, we got a grip on the internet technology. We discovered the power of
                                                                          networks.
                                                      This is what we call web 2.0.
                                       Web 2.0 is all about the power of networks.
                                      Web 2.0 has created the user generated content




DIGITAL MEDIA IS CHANGING.
Stage III The technical part of the web hasn’t changed very much but discovered , web
                                                             as a a social change agent
                                                          This is what we call web 3.0.
     web 3.0 will be driven by technological changes. It is about the meaning of data.
                                                                     Web 3.0 will manage it




DIGITAL MEDIA IS CHANGING.
SOCIAL MEDIA MARKETING TOOLS
SOCIAL MEDIA MARKETING TOOLS
       Tools        Must       Can



Blogging




Micro blogging




Social networks..
SOCIAL MEDIA MARKETING TOOLS   …….. CONTINUED
       Tools         Must       Can



Content marketing,
Wiki.




Self Publishing.




Marketing
Localization.
SOCIAL MEDIA MARKETING TOOLS   …….. CONTINUED
       Tools          Must      Can



Search Marketing




Directory Listings.




Web Collections.
SOCIAL MEDIA MARKETING TOOLS   …….. CONTINUED
          Tools   Must          Can



Newswires,
Word of Mouth




Polling




Reviews
SOCIAL MEDIA MARKETING TOOLS   …….. CONTINUED
      Tools     Must            Can



Photo & Video




Slideshow




Bookmarking
SOCIAL MEDIA MARKETING TOOLS   …….. CONTINUED
       Tools       Must         Can



 Email Services.
Email Marketing.




Groups.




Chat
SOCIAL MEDIA MARKETING TOOLS   …….. CONTINUED
     Tools         Must         Can



Widgets




Cloud Computing.




Mashups,
Mapplets
SOCIAL MEDIA MARKETING TOOLS   …….. CONTINUED
      Tools       Must          Can



Mobile.




Internet Radio




Virtual World..
SOCIAL MEDIA MARKETING TOOLS   …….. CONTINUED
      Tools        Must         Can



Webinars




Event Marketing




Trust Marketing.
SOCIAL MEDIA MARKETING TOOLS   …….. CONTINUED
      Tools            Must     Can



Internet MR




Behavioral Targeting




Analytics
THANKS

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Social Media Marketing Tools Braj

  • 2. Mass Media My Media We Media The Web magnifies the reach of influencers Improve Visibility Improve Likability Engagement CHANGING MEDIA LANDSCAPE
  • 3. Early days, we didn’t know exactly what to show on a computer screen We call this period web 1.0. Web 1.0 was all about our search for online viability Web 1.0 has created controlled information DIGITAL MEDIA IS CHANGING.
  • 4. Stage II, we got a grip on the internet technology. We discovered the power of networks. This is what we call web 2.0. Web 2.0 is all about the power of networks. Web 2.0 has created the user generated content DIGITAL MEDIA IS CHANGING.
  • 5. Stage III The technical part of the web hasn’t changed very much but discovered , web as a a social change agent This is what we call web 3.0. web 3.0 will be driven by technological changes. It is about the meaning of data. Web 3.0 will manage it DIGITAL MEDIA IS CHANGING.
  • 7. SOCIAL MEDIA MARKETING TOOLS Tools Must Can Blogging Micro blogging Social networks..
  • 8. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED Tools Must Can Content marketing, Wiki. Self Publishing. Marketing Localization.
  • 9. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED Tools Must Can Search Marketing Directory Listings. Web Collections.
  • 10. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED Tools Must Can Newswires, Word of Mouth Polling Reviews
  • 11. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED Tools Must Can Photo & Video Slideshow Bookmarking
  • 12. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED Tools Must Can Email Services. Email Marketing. Groups. Chat
  • 13. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED Tools Must Can Widgets Cloud Computing. Mashups, Mapplets
  • 14. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED Tools Must Can Mobile. Internet Radio Virtual World..
  • 15. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED Tools Must Can Webinars Event Marketing Trust Marketing.
  • 16. SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED Tools Must Can Internet MR Behavioral Targeting Analytics