2. The biggest focus areas for the
ESPs are offering easier
integrations, better interfaces and
automation of email. The focus
also will be on flexible and
advanced reporting of email
campaigns to the email
marketers.
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3. ESPs will offer automatic mobile
optimisation of HTML, at no extra
expense or effort for the client.
We will also witness deeper
integrations of design to make the
email marketing process easier
and more seamless for email
marketers.
2
4. Email is not replaced by social
media as a means of personal
communication. It is rather
complementing it. ESPs to harness
the potential of social media,
mobile and email have integrated
email-mobile-social tools and
offering them as a service.
3
5. The new platforms will combine all
sales and marketing platforms into
one. Agency will witness
integration of CRM-Email-Social-
Mobile-Data. We will witness
integrations of CRM tools with
email to make process easier and
more seamless for the marketer.
4
6. The emergence and integration of
big data is also helping email
marketing evolve by telling
marketers not only what types of
content their recipients are most
likely to consume, but when and
where they'll actually open the
message
5
7. Predictive analytics will be one of
the next big development in ESP
functionality. We will witness ESP
implementing a predictive
element where it suggests
campaigns based on consumer
behaviour.
6
8. Marketers need to carefully put all
data insights to use in marketing
campaigns to improve on KPIs like
acquisition, retention or loyalty. It
will help email marketer recognize
value of triggered campaigns and
sending personalized brand
messages based on customer's
behaviour.
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