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Quarterly Communications
 Strategy for HR
                                 A fresh approach




  Apr-Jun
Charudutta Jena
Corporate Communication Specialist
charudutta.jena@gmail.com
Mobile: 8498840334
Why does HR need Internal Communication
Where communications will fill the gap




                                                  Organizational
                                                   Performance
                                                                            Organizational performance
                                                                            depends on the behavior
                                                                            of employees




                                                                                    Organizational
                    Organizational
                                                                                      Behavior
                      Objectives

                                                                   Organization’s              Employees’
                                                                   •Policies, procedures       •Skills
                Assessment of:                                     •Processes, systems         •Competence
                •Organizational objectives                         •Rules, guidelines          •Knowledge
                •Organizational performance                        •Culture, norms             •Beliefs
                •Employee behavior required                        •Formal training            •Values, habits
                - Can decide how to communicate      Employee                                  •Motivations
                to influence employee behavior     Communication




                                       Ideas to make this possible!
Overall Objectives
Desired outcome of communications from HR




        Ingrain organization’s core values, vision and mission in associates

        Elicit desired organizational behavior through Internal Communication

        Enhance organization’s image as a promoter of innovation, diversity, community-
         service, and fun at work

        Foster media-validation of organization’s ‘preferred employer’ image

        Identify and manage right vendors who meet parameters of cost, quality and
         timelines




                     Sustaining freshness in communication through the cycle of
                      creative planning, dynamic execution & periodical review
Review
Take stock to determine course of action

Internal Communication
      Conduct anonymous surveys to understand the following:
           New/existing employees’ understanding of the
           organization
           Positive or negative sentiments
           Associates’ feedback & suggestions for change
      Audit productivity of all Communication vehicles (e.g. email,
      podcasts, videos etc.) used by HR

Media Relations for HR
     Conducting media dipstick to gauge organization’s visibility
     as a ‘preferred employer’

New/Social Media
    Auditing the volume and tonality of the organization’s
    visibility on blogs, forums etc. (Prospective and current
    associates create opinion about company, based on
    information available online)

Vendor Management
    Measure affectivity of current vendors, against parameters
    of cost, quality & timelines


     Creative planning for dynamic execution of Internal Communication, Media Relations & Social Media
Internal Communication
 Scope of work for the quarter




Facilitate communication for smooth induction of new hires during
recruitment season

Interact with top management to identify short term organizational
goals and plan campaigns to increase awareness about same

Co-create (with HR) a quarterly calendar of events/campaigns to
encourage innovation, diversity and community-service among
associates

Create a core activities group to share fresh perspectives on associate-
engagement events. Ensure representation from all departments

Identify non-conventional modes of communications, such as blue-
casting etc, to increase interactivity and receptivity of HR
announcements




                      Staying in touch with the extended family – Media & Vendors!
Media Relations
 Keeping them updated about our happy family



Identify publications in which organization can be featured as a
‘preferred employer’ & thought leader
      Financials
      Mainlines/feature pages
      Business magazines
      Trade magazines
      National business news channels

Invite media to employee-engagement & orientation events to give
them a first-hand experience of organization’s work culture

 Initiate media interaction with HR/Operations Head, India, regarding
innovative HR practices/initiatives

 Participate in industry stories related to HR and corporate
environment in trade magazines

Identify speaker opportunities in industry events, where spokespersons
can be projected as thought leaders

 Profile spokespersons in mainlines, financials, trade and business
magazines
Vendor Management
Outsourcing judiciously to multiply productivity




Welcome vendors to submit quotation for standard work
sets

Shortlist most competitive quotations and finalize list of
preferred vendors for the quarter

Set KRAs for the following vendors
     Event managers
     Printing / fabrication
     Associate gifting

Create briefing process

Conduct weekly/monthly/quarterly review of vendors.
Measure against cost, quality and timelines
Social Media
Dynamic & sustained interaction with key stakeholders



                                                                                   Pics

                                                                      Videos
Campaigns to increase awareness about power of                                              Updates
new/social media and importance of social media policy

Explore opportunities of creating group of New/Social
Media-savvy associates                                     Contests                                    Sponsored
                                                                                                         stories
Encourage them to actively participate in forums,                               Social
blogs etc.
                                                                                 Media
Link up with journos through Linked/Facebook, and         Engaging
                                                                                                        Sharing
                                                             polls
consistently update them about the latest HR initiatives
at organization

Build bridges with key bloggers writing on work                      Targeted                Head-
                                                                                             hunting
culture and associate-related issues in India                          Job ads
                                                                                 Referrals




                                           Some food for thought!
Food for thought
 Some tactical ideas worth discussing




Contests to encourage new hires and team members know each
other better

Create diversity groups: Encourage employees to celebrate their
regional festivals in the office and welcome people form other
regional backgrounds

Quizzes based on HR policies and other literature on Intranet, to
inspire associates to deeply imbibe same

Place idea-boxes in common areas, and welcome associates to
share new ideas about events and other communication initiatives
Thank You!


  Apr-Jun
Charudutta Jena
Corporate Communication Specialist
charudutta.jena@gmail.com
Mobile: 8498840334

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Communication Strategy for HR

  • 1. Quarterly Communications Strategy for HR A fresh approach Apr-Jun Charudutta Jena Corporate Communication Specialist charudutta.jena@gmail.com Mobile: 8498840334
  • 2. Why does HR need Internal Communication Where communications will fill the gap Organizational Performance Organizational performance depends on the behavior of employees Organizational Organizational Behavior Objectives Organization’s Employees’ •Policies, procedures •Skills Assessment of: •Processes, systems •Competence •Organizational objectives •Rules, guidelines •Knowledge •Organizational performance •Culture, norms •Beliefs •Employee behavior required •Formal training •Values, habits - Can decide how to communicate Employee •Motivations to influence employee behavior Communication Ideas to make this possible!
  • 3. Overall Objectives Desired outcome of communications from HR  Ingrain organization’s core values, vision and mission in associates  Elicit desired organizational behavior through Internal Communication  Enhance organization’s image as a promoter of innovation, diversity, community- service, and fun at work  Foster media-validation of organization’s ‘preferred employer’ image  Identify and manage right vendors who meet parameters of cost, quality and timelines Sustaining freshness in communication through the cycle of creative planning, dynamic execution & periodical review
  • 4. Review Take stock to determine course of action Internal Communication Conduct anonymous surveys to understand the following: New/existing employees’ understanding of the organization Positive or negative sentiments Associates’ feedback & suggestions for change Audit productivity of all Communication vehicles (e.g. email, podcasts, videos etc.) used by HR Media Relations for HR Conducting media dipstick to gauge organization’s visibility as a ‘preferred employer’ New/Social Media Auditing the volume and tonality of the organization’s visibility on blogs, forums etc. (Prospective and current associates create opinion about company, based on information available online) Vendor Management Measure affectivity of current vendors, against parameters of cost, quality & timelines Creative planning for dynamic execution of Internal Communication, Media Relations & Social Media
  • 5. Internal Communication Scope of work for the quarter Facilitate communication for smooth induction of new hires during recruitment season Interact with top management to identify short term organizational goals and plan campaigns to increase awareness about same Co-create (with HR) a quarterly calendar of events/campaigns to encourage innovation, diversity and community-service among associates Create a core activities group to share fresh perspectives on associate- engagement events. Ensure representation from all departments Identify non-conventional modes of communications, such as blue- casting etc, to increase interactivity and receptivity of HR announcements Staying in touch with the extended family – Media & Vendors!
  • 6. Media Relations Keeping them updated about our happy family Identify publications in which organization can be featured as a ‘preferred employer’ & thought leader Financials Mainlines/feature pages Business magazines Trade magazines National business news channels Invite media to employee-engagement & orientation events to give them a first-hand experience of organization’s work culture  Initiate media interaction with HR/Operations Head, India, regarding innovative HR practices/initiatives  Participate in industry stories related to HR and corporate environment in trade magazines Identify speaker opportunities in industry events, where spokespersons can be projected as thought leaders  Profile spokespersons in mainlines, financials, trade and business magazines
  • 7. Vendor Management Outsourcing judiciously to multiply productivity Welcome vendors to submit quotation for standard work sets Shortlist most competitive quotations and finalize list of preferred vendors for the quarter Set KRAs for the following vendors Event managers Printing / fabrication Associate gifting Create briefing process Conduct weekly/monthly/quarterly review of vendors. Measure against cost, quality and timelines
  • 8. Social Media Dynamic & sustained interaction with key stakeholders Pics Videos Campaigns to increase awareness about power of Updates new/social media and importance of social media policy Explore opportunities of creating group of New/Social Media-savvy associates Contests Sponsored stories Encourage them to actively participate in forums, Social blogs etc. Media Link up with journos through Linked/Facebook, and Engaging Sharing polls consistently update them about the latest HR initiatives at organization Build bridges with key bloggers writing on work Targeted Head- hunting culture and associate-related issues in India Job ads Referrals Some food for thought!
  • 9. Food for thought Some tactical ideas worth discussing Contests to encourage new hires and team members know each other better Create diversity groups: Encourage employees to celebrate their regional festivals in the office and welcome people form other regional backgrounds Quizzes based on HR policies and other literature on Intranet, to inspire associates to deeply imbibe same Place idea-boxes in common areas, and welcome associates to share new ideas about events and other communication initiatives
  • 10. Thank You! Apr-Jun Charudutta Jena Corporate Communication Specialist charudutta.jena@gmail.com Mobile: 8498840334