Ethical stalking by Mark Williams. UpliftLive 2024
Communication Strategy for HR
1. Quarterly Communications
Strategy for HR
A fresh approach
Apr-Jun
Charudutta Jena
Corporate Communication Specialist
charudutta.jena@gmail.com
Mobile: 8498840334
2. Why does HR need Internal Communication
Where communications will fill the gap
Organizational
Performance
Organizational performance
depends on the behavior
of employees
Organizational
Organizational
Behavior
Objectives
Organization’s Employees’
•Policies, procedures •Skills
Assessment of: •Processes, systems •Competence
•Organizational objectives •Rules, guidelines •Knowledge
•Organizational performance •Culture, norms •Beliefs
•Employee behavior required •Formal training •Values, habits
- Can decide how to communicate Employee •Motivations
to influence employee behavior Communication
Ideas to make this possible!
3. Overall Objectives
Desired outcome of communications from HR
Ingrain organization’s core values, vision and mission in associates
Elicit desired organizational behavior through Internal Communication
Enhance organization’s image as a promoter of innovation, diversity, community-
service, and fun at work
Foster media-validation of organization’s ‘preferred employer’ image
Identify and manage right vendors who meet parameters of cost, quality and
timelines
Sustaining freshness in communication through the cycle of
creative planning, dynamic execution & periodical review
4. Review
Take stock to determine course of action
Internal Communication
Conduct anonymous surveys to understand the following:
New/existing employees’ understanding of the
organization
Positive or negative sentiments
Associates’ feedback & suggestions for change
Audit productivity of all Communication vehicles (e.g. email,
podcasts, videos etc.) used by HR
Media Relations for HR
Conducting media dipstick to gauge organization’s visibility
as a ‘preferred employer’
New/Social Media
Auditing the volume and tonality of the organization’s
visibility on blogs, forums etc. (Prospective and current
associates create opinion about company, based on
information available online)
Vendor Management
Measure affectivity of current vendors, against parameters
of cost, quality & timelines
Creative planning for dynamic execution of Internal Communication, Media Relations & Social Media
5. Internal Communication
Scope of work for the quarter
Facilitate communication for smooth induction of new hires during
recruitment season
Interact with top management to identify short term organizational
goals and plan campaigns to increase awareness about same
Co-create (with HR) a quarterly calendar of events/campaigns to
encourage innovation, diversity and community-service among
associates
Create a core activities group to share fresh perspectives on associate-
engagement events. Ensure representation from all departments
Identify non-conventional modes of communications, such as blue-
casting etc, to increase interactivity and receptivity of HR
announcements
Staying in touch with the extended family – Media & Vendors!
6. Media Relations
Keeping them updated about our happy family
Identify publications in which organization can be featured as a
‘preferred employer’ & thought leader
Financials
Mainlines/feature pages
Business magazines
Trade magazines
National business news channels
Invite media to employee-engagement & orientation events to give
them a first-hand experience of organization’s work culture
Initiate media interaction with HR/Operations Head, India, regarding
innovative HR practices/initiatives
Participate in industry stories related to HR and corporate
environment in trade magazines
Identify speaker opportunities in industry events, where spokespersons
can be projected as thought leaders
Profile spokespersons in mainlines, financials, trade and business
magazines
7. Vendor Management
Outsourcing judiciously to multiply productivity
Welcome vendors to submit quotation for standard work
sets
Shortlist most competitive quotations and finalize list of
preferred vendors for the quarter
Set KRAs for the following vendors
Event managers
Printing / fabrication
Associate gifting
Create briefing process
Conduct weekly/monthly/quarterly review of vendors.
Measure against cost, quality and timelines
8. Social Media
Dynamic & sustained interaction with key stakeholders
Pics
Videos
Campaigns to increase awareness about power of Updates
new/social media and importance of social media policy
Explore opportunities of creating group of New/Social
Media-savvy associates Contests Sponsored
stories
Encourage them to actively participate in forums, Social
blogs etc.
Media
Link up with journos through Linked/Facebook, and Engaging
Sharing
polls
consistently update them about the latest HR initiatives
at organization
Build bridges with key bloggers writing on work Targeted Head-
hunting
culture and associate-related issues in India Job ads
Referrals
Some food for thought!
9. Food for thought
Some tactical ideas worth discussing
Contests to encourage new hires and team members know each
other better
Create diversity groups: Encourage employees to celebrate their
regional festivals in the office and welcome people form other
regional backgrounds
Quizzes based on HR policies and other literature on Intranet, to
inspire associates to deeply imbibe same
Place idea-boxes in common areas, and welcome associates to
share new ideas about events and other communication initiatives