1.
E Chartbeat
Insights From Around the World
AVERAGE ENGAGED SECONDS
Mean number of seconds people
spend engaged with each article
NO SCROLL
Percentage of article views where the
user never scrolls down the page at all
33°C UNITED STATES
28 31 27
seconds seconds ~. .». .»-nl~.
UNITED STATES LATIN AMERICA WESTERN EUROPE WESTERN EUROPE
23 17"". :_. EAST ASIA
seconds
EAST ASIA
LOYALTY SOCIAL: COMBINED
Mean number of seconds users spend
reading articles on an individual
site in a 30 day period
Percentage of all traffic coming to
articles from Facebook or Twitter
S
E S
Lu U)
118 120 139 3 5
seconds uconds '2‘_‘k, ullLI'; 8 Z L“ m
+— I: ‘L E
<( < O
G -* %
UNITED STATES LATIN AMERICA WESTERN EUROPE 0 LU
E 5
Lu
% 5
Lu
E
6.9
153 %
seconds
EAST ASIA
SOCIAL: BREAKDOWN PLATFORM
Social traffic broken down
by Facebook and Twitter
Percentage of all traffic that
comes from mobile devices
012.8% E 28 .0 UNITED STATES
91.0%
‘ LATIN AMERICA
07.5%
05-496 25% WESTERN EUROPE
EAST ASIA
UNITED STATES
LATIN AMERICA
WESTERN EUROPE
EAST ASIA
The US is one of the weakest Twitter has a relatively small
regions when it comes to influence on traffic around the
engagement. A third of all visitors world except in the Americas.
leave an article before they even Latin America in particular is
scroll down the page at all, and driven by a large proportion
the average engagement ranks of traffic from both Facebook
among the lowest in the world. and Twitter. This remains true
Also, users spend little time per even though the proportion of
month reading articles on mobile traffic to Latin American
individual sites compared to the sites is below average.
rest of the world. This might be
explained by the abundance of
news alternatives in the english
speaking world.
European nations stand out as
the region where social sources
like Facebook and Twitter have
the smallest impact. Once on an
article, however, the engagement
of readers in Western Europe are
almost indistinguishable from the
US audience.
EAST ASIA
Mobile and Facebook traffic are Oceania sits in the middle of
the story in East Asia. Nearly half nearly all metrics presented here.
of all traffic to Eastern Asian sites With readers spending 32
come from mobile devices, which seconds engaging with articles
is dramatically larger than any on average, however, Australia
other region. A highly mobile and and its neighbors are among the
social audience, however. comes most engaged in the world.
with the lowest engagement of all
the regions with people only
spending an average of 23
seconds engaging with the
articles they visit.
Visitors to Eastern European
websites engage with content
more than any other region.
Not only do they engage more
with each article visit, they
spend more time reading
articles over the course of a
month on each site they visit.
High audience loyalty and low
mobile/ social traffic suggests
that Eastern Europeans are
still consuming content from
traditional news sources.
NOTE: Regions included are only those for which there is sufficient data available
7 Chartbeat
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