O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
When we look at data from across the Chartbeat Universe, one thing that stands out is the difference in how people from around the world engage with content—how long they spend reading, how far they scroll down the page, and which devices they use. Here’s a broad look at how visitors from different regions of the world spend their time and give their attention.
Insights From Around the World
AVERAGE ENGAGED SECONDS
Mean number of seconds people
spend engaged with each article
Percentage of article views where the
user never scrolls down the page at all
33°C UNITED STATES
28 31 27
seconds seconds ~. .». .»-nl~.
UNITED STATES LATIN AMERICA WESTERN EUROPE WESTERN EUROPE
23 17"". :_. EAST ASIA
LOYALTY SOCIAL: COMBINED
Mean number of seconds users spend
reading articles on an individual
site in a 30 day period
Percentage of all traffic coming to
articles from Facebook or Twitter
118 120 139 3 5
seconds uconds '2‘_‘k, ullLI'; 8 Z L“ m
+— I: ‘L E
<( < O
G -* %
UNITED STATES LATIN AMERICA WESTERN EUROPE 0 LU
SOCIAL: BREAKDOWN PLATFORM
Social traffic broken down
by Facebook and Twitter
Percentage of all traffic that
comes from mobile devices
012.8% E 28 .0 UNITED STATES
‘ LATIN AMERICA
05-496 25% WESTERN EUROPE
The US is one of the weakest Twitter has a relatively small
regions when it comes to influence on traffic around the
engagement. A third of all visitors world except in the Americas.
leave an article before they even Latin America in particular is
scroll down the page at all, and driven by a large proportion
the average engagement ranks of traffic from both Facebook
among the lowest in the world. and Twitter. This remains true
Also, users spend little time per even though the proportion of
month reading articles on mobile traffic to Latin American
individual sites compared to the sites is below average.
rest of the world. This might be
explained by the abundance of
news alternatives in the english
European nations stand out as
the region where social sources
like Facebook and Twitter have
the smallest impact. Once on an
article, however, the engagement
of readers in Western Europe are
almost indistinguishable from the
Mobile and Facebook traffic are Oceania sits in the middle of
the story in East Asia. Nearly half nearly all metrics presented here.
of all traffic to Eastern Asian sites With readers spending 32
come from mobile devices, which seconds engaging with articles
is dramatically larger than any on average, however, Australia
other region. A highly mobile and and its neighbors are among the
social audience, however. comes most engaged in the world.
with the lowest engagement of all
the regions with people only
spending an average of 23
seconds engaging with the
articles they visit.
Visitors to Eastern European
websites engage with content
more than any other region.
Not only do they engage more
with each article visit, they
spend more time reading
articles over the course of a
month on each site they visit.
High audience loyalty and low
mobile/ social traffic suggests
that Eastern Europeans are
still consuming content from
traditional news sources.
NOTE: Regions included are only those for which there is sufficient data available
646.218.9333 I PRODUCTOUTREACH aCHARTBEAT. COM