BritWeek is a non-profit organization that hosts a series of events in Los Angeles every spring focused on creativity and innovation between Britain and California. The events attract thousands of attendees including celebrities, business leaders, and politicians. BritWeek has raised over $1.5 million for charities. Sponsorship opportunities range from $25,000 to $250,000 and include branding, tickets to events, and advertisements.

1. LOS ANGELES 2013
www.britweek.org
April 23 –
Britweek is a 501c3 non profit organization May 6 2013

2. What is BritWeek?
BritWeek’s mission is to create greater awareness of the many ways in which Britain and
California work closely together, and further build this relationship to advance business,
the arts and philanthropy in both of these thriving regions of the world.
BritWeek is a program of events and activities held every spring focused on creativity
and innovation. The events attract support from thousands of people including
international celebrities as well as business and political leaders.
BritWeek's philanthropic and educational programs have raised more than $1.5 million
dollars towards meaningful causes including prevention of malaria, children's literacy
and international professional internships.
“The British are coming - and - they mean business.”
– Financial Times –

3. The BritWeek Audience
“A who’s who of industry power brokers joined
international luminaries.” – Los Angeles Times
BritWeek events attract an international, affluent crowd of celebrities, dignitaries, and professionals.
Interests include philanthropy, art, fashion, food, travel and entertainment. This is represented by
the wide range of BritWeek events that take place.
Celebrities / Dignitaries associated with BritWeek include:
Prime Minister Tony Blair, Sir Richard Branson, David and Victoria Beckham, Maria Shriver, Helen
Mirren, Morgan Freeman, Dame Judi Dench, Mayor Boris Johnson, Naomi Campbell, Simon
Cowell, Eric Idle, John Cleese, Kathy Griffin, Nigel Lythgoe, Cat Deeley, Ryan Seacrest, Bruno
Tonioli, Sharon Osbourne, Russell Brand, Tracey Ullman, Kenneth Branagh, Sir Ben Kingsley, Ian
McShane, Minnie Driver, Michael Sheen, Mayor Antonio Villaraigosa, Simon Fuller, Stephen Fry,
Kelly Osbourne, Billy Connolly, Vinnie Jones, Heidi Klum, Seal, and many more.

4. BritWeek by Numbers
391,628,564
The number of media impressions throughout BritWeek 2012.
From ITV to CNBC, The Financial Times to The Los Angeles Times, BritWeek permeates the press both sides of the
Atlantic.
$1,600,000
The amount of money BritWeek has raised for various charities since its inception. Beneficiaries have included Malaria
no More, Save the Children, LA’s BEST and many more.
62
The total number of BritWeek partners and sponsors in 2012 including Jaguar, Virgin, Boots, British Airways, Neiman
Marcus and many more.
35
The number of major BritWeek events over the course of BritWeek 2012 with many events throughout Los Angeles,
Orange County and San Francisco. The number of events continues to grow each year as the schedule expands.
3.7 Million
The number of BritWeek Social Media impressions
6
The number of years BritWeek has been running. It was founded in 2007 by the British Television Director and Exec
Producer of American Idol, Nigel Lythgoe, and the then British Consul General in Los Angeles, Bob Peirce.

5. Social Media
…getting people talking
• Over 3.7 million social media impression from BritWeek accounts alone
• Tweets from our celebrity attendees, including Kelly Osbourne, Piers Morgan, Philip Treacy,
Martyn Lawrence Bullard, and more.
• Substantial use of Youtube, with both bloggers and BritWeek Committee members contributing
online BritWeek videos
• Public competitions run over Twitter and Facebook
• Interaction with our sponsors and partners over Facebook and Twitter
• Example of one of our sponsors social media success through partnering with BritWeek:
Average People Talking about Us Average Reach
+3,529% +446%

6. Official BritWeek Red Carpet Launch Party
SIGNATURE EVENT
BritWeek’s exciting red carpet launch party kicks off the BritWeek program and attracts a
number of celebrities. The red carpet ensures photos of the stars are blasted all around the
globe and hitting computers and newsstands within hours.
• Invitation-only
• Private residence in Hancock Park (2012 venue was home of celebrity couple
Patricia Heaton & David Hunt)
• 300-400 VIP guests including celebrities, television talent, major sponsors,
business community, and political leaders.
• 150,000,000 media impressions in 2012
• British-themed cocktails and food stations
• British vignettes provided by BritWeek sponsors

7. BritWeek Gala Charity Dinner
SIGNATURE EVENT
BritWeek’s annual gala charity dinner is a formal but lively event attended by 500 leaders in
business, culture, politics, and media, as well as influential British talent.
This event also has a star-studded red carpet and receives significant press coverage. In 2012, we
received 1 million media impressions.
BritWeek supports a different charity every year. Our 2013 charity and honoree will be
announced soon.
Previous partners have included LA Children’s Hospital, LA’s BEST, Malaria No More, and others.
Past honorees have included:
2012 Honoree CNN’s Piers Morgan with guests Jackie Collins, Kelly Osbourne and emcee
Ross KIng. Musical entertainment from Katherine Jenkins.
2011 Honoree Timothy Leiweke with musical entertainment from Seal.
2010 Honoree Richard Branson with guest Victoria Beckham and emcee June
Sarpong. Musical entertainment from David Archuleta
2009 Honoree Tony Blair with musical entertainment from Daughtry.

8. BritWeek Business Innovation Awards
SIGNATURE EVENT
BritWeek’s annual innovation awards competition and dinner is held in conjunction with UK
Trade and Investment and offers the opportunity to discover and recognize the most innovative
UK and California companies in five key categories of:
Technology, Service, Design, Philanthropy, and Communications
An audience of over 200 investors, entrepreneurs, business leaders, and press gathers at the
Prestigious Four Seasons Hotel for this event. Previous Judges have included Sir James
Dyson, Sir Ken Robinson, and Ian Callum. In, 2010, Special Innovation Award honored
Simon Cowell for Innovation in Entertainment
2012 Finalists include: Design: Air New Zealand, The Mill, Taylormade Racing Inc.;
Technology: Fusion-io, Gilead Sciences, Yammer Inc; Service: Brightsolid, Chaucer Freight,
AeroScout; Philanthropy: Broadcom Foundation, Cinemagic, Manchester City/UAE Embassy;
Communications: Cognito Analytics, iBAHN, Rocket Fuel inc.

9. BritWeek Film & Television Summit
SIGNATURE EVENT
BritWeek’s Film & Television Summit is a major entertainment industry conference
presented by Variety in partnership with BAFTA LA.
At this important event, 250 entertainment industry thought leaders and figureheads
gather. For example, 2012 featured keynote speaker Graham King producer of
‘Hugo’ ‘In The Land Of Blood and Honey’ and most recently ‘Dark Shadows’ plus
panels of industry leaders from both California and the UK. Previous keynotes include Sir
Ben Kingsley, Ian McShane and Helen Mirren. Previous panelists include Jane
Tranter (Head of BBC WorldWide Production) Paul Abbott (Creator and Executive
Producer of Shameless) and Gareth Neame (Executive Producer of Downton Abbey).
Stay tuned to hear more about the line-up for BritWeek 2013.

10. Christopher Guy BritWeek Design Awards
SIGNATURE EVENT
Now in its 3rd year, the Christopher Guy BritWeek Design Award celebrates British
design while supporting the work of young California design students
The award ceremony and cocktail party is attended by 250 VIPs, high net worth
individuals, press, and prominent design professionals from across California, including
leaders in fashion, architecture, interior design, and more
In 2012, students designed a piece of furniture with Christopher Guy elements, but based
on the creations of famed British milliner Philip Treacy. The submissions were judged
by Christopher Guy Harrison, Philip Treacy, and Martyn Lawrence Bullard, with the
first prize winner receiving a one month internship at Christopher HQ in Singapore.
2013 will introduce even more new, creative elements.

11. New Events for 2013 – Santa Monica
Santa Monica & BritWeek on the Third Street Promenade: Downtown Santa Monica and
BritWeek will host an exciting two day public event on May 4th and 5th on the Third Street
Promenade. This lively festival will engage Santa Monica residents (which has the largest
British population in the area), surrounding community, and visitors.
With an overarching flower theme, the event will allow for booths along the pedestrian-only
promenade to engage with the community through education, competitions, demonstrations,
and more.
This event offers a fantastic opportunity to engage your brand with thousands of people that
live in or are visiting this popular LA destination, including a huge expatriate community.

12. New Events for 2013 – Architecture
BritWeek is delighted to announce that this year it will add a substantial architecture program to
engage with the design community, including architects, interior designers, style leaders, and
more.
As part of this program, Stephen Gee will release his book on British-born architect John
Parkinson as part of BritWeek 2013. John Parkinson was instrumental in building much of
Downtown LA in the early 1900s, including Bullocks Wilshire, City Hall, Union Station, and
more. Stephen’s book is the first published book on Parkinson’s work, and will be part of a
larger, exciting focus on the influence of the UK on LA architecture and design.
This program will be an exciting addition to the BritWeek calendar, and represents a fantastic
opportunity for British brands to gain exposure to the Los Angeles design community.

13. New Events for 2013 – UK Music Festival
BritWeek is delighted to announce that for 2013, we have partnered with Spaceland
Presents to produce a UK Music Festival.
Spaceland Presents has long been known as an innovative concert production company.
Founded in 1993 by promoter Mitchell Frank, Spaceland Presents hosted earliest L.A.
performances by Beck, FooFighters, Arcade Fire, Elliott Smith, White Stripes, Black
Keys, Artic Monkeys, and Weezer, among many others.
The BritWeek Music Festival will feature established and up-and-coming musical artists
concentrated on Saturday, April 27th with possible extensions to Friday and/or Sunday. It
will be held at one of Spaceland’s own venues, ranging from 700 to 7,000 in capacity.
This will be a truly creative experience, engaging the LA art & culture community with the
latest UK talent. Substantial pre-event marketing, social media outreach, and unique
sponsor presence on the day of the event, provides a unique platform for brand
engagement to thousands of art, music, and cultural tastemakers.

14. Other BritWeek Events
Every year, BritWeek has a dynamic and diverse program of art, fashion, retail, music, sports,
and more. For example, we’ve hosted brand launches, film screenings, retail activities, book
releases, and art exhibitions. A full current line-up of events can be obtained by contacting us.
For example, 2012 saw the launch of the BritWeek Art Competition & Art Battle. Well over 100
entries were displayed in the Farmers&Merchants Bank Downtown. The competition was judged
both by the public, on Facebook, and by special guest judges from the Los Angeles Art
Association. The winning pieces were flow to London to be showcased during the Olympics.
The Art Battle saw 2 London based street artists from the UK , Eine & Inkie, compete against their
Los Angles counterparts, Mear One & Man One, creating street art on Jaguar car hoods and
luxury Christopher Guy furniture.
The BritWeek Art Battle was filmed for KCET ‘Opencall’ and aired on August 31st, 2012
We will be having another substantial art program in 2013.

15. SPONSORSHIP
OPPORTUNITIES
Britweek is a 501c3 registered charity

16. Previous BritWeek Partners
Sponsors of BritWeek have included:
Jaguar, Virgin Atlantic, Cunard, BBC, UK Trade & Investment,
19 Entertainment, HBO, British Airways, Boots, Diageo, Air New
Zealand, Hilton, and Variety, among many others.

17. Examples of Sponsor Activation at BritWeek
Virgin Atlantic Lounge, Jaguar Celebrity Photo, Cunard Bell-men Greeters, Boots
Photobooth, Adidas Celebrity Soccer, Jaguar Art Battle Car Hoods, Green & Black’s
Chocolate Station, and more.

18. BritWeek Sponsorship Overview
There are many ways to elevate your brand through a BritWeek partnership.
From a full program sponsorship to individual event opportunities, our most productive partnerships
have originated from identifying our mutual goals and personalizing the right program for your brand.
Some examples of possible sponsorship benefits include*:
• Personalized Brand Integration with celebrities and VIP guests at our events
• Access to influencers based in LA, particularly high net worth individuals in entertainment, the arts,
food, music, and fashion.
• Tickets to our events for your company executives and guests
• Branding on associated marketing materials - BritWeek is promoted everywhere in Los Angeles
throughout April from the street banners on Wilshire Boulevard to the pages of the Los Angeles Times
and Variety magazine.
• Brand logo on event materials, step and repeat, etc.
• Brand association through remarkable press coverage: over 6 million media impressions in 2012.
• Cause marketing association. BritWeek is a 501(C)3 non-profit organization and tax deductible.
• Benefits dependent on package

19. Sponsorship Levels: PLATINUM
As a sponsor, you have a unique opportunity to link your brand with all things BritWeek. We work with you in
partnership to optimize your participation to meet your specific brand objectives. In general, sponsorship includes:
PLATINUM $250,000
• Complete category exclusivity for your primary business segment (e.g. automotive, airline, hotel, etc).
• Priority branding status as the PLATINUM sponsor on press, marketing and event materials
• Logo on Step and Repeat at the Red Carpet Launch
• 16 tickets to exclusive, invitation-only Red Carpet Launch
• 2 premium tables (20 people) at the Charity Gala dinner and tickets to the VIP reception
• Participation in VIP gift bags at Charity Gala + invitations to exclusive pre-Gala event
• Product promotion and display at signature BritWeek events
• 5 tickets to each additional BritWeek event (to be determined as BritWeek program develops)
• Color ad on 200,000 BritWalk maps
• Numerous promotional ads in Variety, LA Times, etc.
• Full page, color ads in the following programs: BritWeek Charity Gala, Business Innovation Awards, Film
and TV Summit
• Coverage: - BritWeek’s home page, Facebook page, and Twitter feed
- Dedicated BritWeek press release on wire announcing Platinum Sponsorship
- Variety print, online, Twitter, and Facebook coverage
- Celebrity mention on Facebook, Twitter, etc.
- Email blast to targeted BritWeek list

20. Sponsorship Levels: GOLD
GOLD $100,000
• 8 tickets to the exclusive, invitation-only Red Carpet Launch
• 1 table (10 tickets) at Charity Gala Dinner and tickets to the VIP reception
• Participation in VIP gift bags at Gala Dinner
• Logo on red carpet step and repeat at one signature event
• Product promotion and display at signature BritWeek events
• 4 tickets to three additional events
• Prominent advertising on BritWalk Map listing as gold sponsor with company logo and website (over
200,000 distributed)
• Logo with hyperlink on BritWeek website, Facebook, and Twitter
• Prominent logo on all printed materials
• Full page ad in Gala program
• 1/2 page ad in Business Innovation Awards and Film and TV Summit Program
• Half page ad in Variety Magazine
• Acknowledgement in press releases
• Opportunity for product placement at other BritWeek events

21. Sponsorship Levels: SILVER & BRONZE
SILVER $50,000 BRONZE $25,000
• 4 tickets to the exclusive, invitation-only • 2 tickets to the exclusive, invitation-only
Red Carpet Launch Red Carpet Launch
• 4 tickets to Charity Gala Dinner or one • 2 tickets Charity Gala Dinner
table (10 tickets) at Gala - No Launch • Participation in VIP gift bags at the Gala
• Participation in VIP gift bags at the Gala Dinner
Dinner • Product promotion and display at a
• Product promotion and display at signature signature BritWeek event
BritWeek events • 4 tickets to one additional BritWeek event
• 4 tickets to 2 additional BritWeek events • Logo on Britwalk map - over 200,000
• Logo on all printed materials distributed
• Listing as silver sponsor on the BritWalk • 1/2 page advertisement in a signature
map with over 200,000 distributed program: Gala, Business Innovation
• 1/2 page ad in Gala program and Film and Awards, or Film and Television Summit
Television Summit or Business Innovation • Logo with hyperlink on BritWeek website
awards
• Logo with hyperlink on BritWeek website
and Facebook page, plus mentions on
Facebook and Twitter
• Acknowledgment in press releases

22. Contact BritWeek
For more information, please contact:
Lauren Stone, Executive Director
215.606.8797
Lauren@britweek.org
Georgina Charles, Executive Assistant
323.706.6181
Georgina@britweek.org