The document provides guidance on using social media for business purposes. It recommends identifying target customer personas and their needs to guide content creation. Business owners should choose the top platforms their customers use and focus on creating high-quality, mobile-optimized content like neighborhood guides, recommendations, and success stories. Once content is established, the document suggests investing $300-450 per month on Facebook advertising to promote posts and drive engagement. The overall goal is to position the business as a knowledgeable resource and stay top-of-mind with prospects through an ongoing social media presence.
15. 6 degrees
of separation 4.74
We are now a lot closer from
the effects of social media bringing
“networks of people” closer together.
16. Word
of
Mouth
WOM is the most effective way to get
new business. However, you can’t wait
around for referrals. Social media gives
you a way to accelerate word-of-mouth.