To keep your knowledge at the cutting edge and broaden your professional network, take part in College events.

1. To keep your knowledge at the
cutting edge and broaden your
professional network, take part
in College events.
CAMBRID
G
E
MARKETING
C
O
LLEGES
25 years of marketing knowledge
25 years of marketing knowledge
Alumni
Events
As an alumnus of the College you are now part of a worldwide network of
over 8,000 marketers. Your package of benefits includes:
• Membership of a worldwide network of professionals – to develop your
contacts and access new ideas
• Access to the Marketing Job Board – to find new members for your team
or take the next step in your career
• Ongoing access to College Learning Resources – to keep your skills and
knowledge up to date
• Opportunities to get involved – to develop your experience and profile
• Events, conferences and master classes – to meet your CPD requirements
• Discounts on courses, qualifications and publications
Go to www.marketingcollege.com/alumni
To retain your membership of this community and take advantage of
our new package of benefits, contact Charlotte@marketingcollege.com
Charlotte Lestienne
Cambridge Marketing College
telephone: +44 (0) 1954 234941
email: charlotte@marketingcollege.com
www.marketingcollege.com

2. 14 June 2016
13 September 2016
11 October 2016
Cambridge
The Cambridge Marketing Book Club
The Cambridge Marketing Book Club has been created as a
forum for marketers and business people to meet in a friendly
and informal context, and to meet with authors of both newly
published and well-known business books. These sessions are
designed to be highly engaging, and to deliver ongoing learning
and skills development.
14 June – Alan Moore on No Straight Lines
Alan Moore argues that we have reached the nadir of the
adaptive range of our industrialised world. Now faced with an
unsustainable trilemma of social, organisational and economic
complexity, we have entered an era in which the rules we have
previously organised our lives around no longer apply. This has
left us with both a design problem and a design challenge which
we must urgently solve.
13 September – Mike Berry on Digital Marketing Story Book
“The Storybook” showcases 30 award-winning case studies from
across the world. The book has chapters about best practice in a
wide range of sectors including the financial services, automotive,
B2B, retail, travel tourism, food and telecoms as well as some
examples of best practice from the non-profit sector.
11 October – Andrew Hatcher on Metrics
This Guide takes a wide ranging look at the world of marketing
measurement including what role those measurements play,
how to make them effective and how they can be used to drive
subsequent commercial decision-making.
Fees: Free for our alumni and includes a free copy of the
book under discussion.
2016 Programme
To find out more and book:
http://www.marketingcollege.com/events/
Annual Cambridge Dinner and Lecture
This year, our speaker will be Simon Ward, Founder of Airkix
Indoor Skydiving.
Simon will tell the story of the rise of Indoor Skydiving, and his
own personal journey in the business, which has grown from zero
to $650m in 10 years, creating a brand new category in leisure
and entertainment. What’s it like to start a business with no
money and no staff then ten years later be part of a retail success
story? What part has marketing played in that story and what are
the lessons Simon has learned about marketing along the way?
Drinks on the Backs will precede the Annual Dinner which is
followed by the lecture when you will have the opportunity to ask
Simon questions.
Fees: Alumni £50 per head, guests £70 per head.
13 July 2016
St Johns
College,
Cambridge
8 June 2016
Cambridge
19 June 2016
Birmingham
Marketing is Changing and So Should
Your Marketing Department
This workshop is a good introduction for Heads of Marketing
departments or HR departments interested in understanding
the power of a fully trained marketing department, and the
importance of creating a vibrant and participative marketing
community.
It is also ideal for individuals who want to find out how to update
their skills for the future and become a valuable asset to their
Marketing team.
What does the day include?
An overview of the marketing skills needed in today’s fast moving
environment linked to the New Professional Marketing Standards,
published by The Chartered Institute of Marketing. Challenge
your thinking on these issues, learn how to build your marketing
department, and discuss the capabilities needed to perform
efficiently and effectively.
“Very enlightening, a good reintroduction to CMC” Sarah
“Extremely interesting and enlightening workshop” Isabelle
Fees: Free for our alumni.