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1   Preparing For The Future   Of Social MediaSFAMAFebruary 8, 2012Charlene LiFounder and Partner
2       How Time Flies         iPhone                      Facebook                  Nexus One                    Facebook...
3       Social media is a daily habit for most                         Frequency of visits to Facebook                    ...
4       Boom and bust cycle keeps repeating                                Number of US venture capital deals             ...
What the Future Will Bring© 2012 Altimeter Group
Image by Slowtron used with Attribution as directed by Creative Commons http://www.flickr.com/photos/fuckr/91530309       ...
It’s about RELATIONSHIPS© 2012 Altimeter Group  2011
8       #1 Consumers will reward transparent       companies with their loyalty© 2012 Altimeter Group
9© 2012 Altimeter Group
10       Is your company ready to be authentic       and transparent?             Opportunity: Build trust with every day ...
11       #2 People want to be known                         25-55 years old, married, kids, working,                      ...
12       Ways you can know me                         I walk into my local grocery store© 2012 Altimeter Group
13       The store knows it’s me               • Social check-ins (Four Square, Yelp, Facebook Places)               • Nea...
14       I get coupons to use right away© 2012 Altimeter Group
15       And connect my phone to in-store GPS       shopping cart© 2012 Altimeter Group
16       Mobile is a tool, not a strategy       From “Make An App For That: Mobile Strategies For Retailers, Feb 2012     ...
17       #3 Connected employees will create a       culture of sharing                    Opportunity: Meet the groundswel...
Enterprise social networks use relationships to       create a social business                                            ...
19       Leaderships means having followers                         “Leadership is a relationship between those who       ...
Redefine what it means to be a leader© 2012 Altimeter Group  2010
“You can imagine the Chatterati creating as                         much value as an SVP in the organization by           ...
Creating Coherent Plans© 2012 Altimeter Group
23       The Takeaway – it’s time to get serious           Strategy                         Discipline                    ...
24       Define Your Strategy With Goals                                  Dialog                         Learn   Support  ...
25       Strategy Project And Deliverables                                                             3.                 ...
26       What kind of relationship do you want?                         Transactional     Loyal                          O...
Be disciplined about addressing your                              27       Hierarchy of Needs                             ...
Most companies still don’t do this                                                                                        ...
29       Creating capabilities is a priority…       But most organizations will spend less than            $25,000 on soci...
3       Offer training at all levels of the organization                                       Center of                  ...
31      Make sure you use the right metrics                         The Social Media Measurement Compass© 2012 Altimeter G...
Key capability:       The ability to   give up the need to       be in control© 2012 Altimeter Group  2011
Image by Slowtron used with Attribution as directed by Creative Commons http://www.flickr.com/photos/fuckr/91530309       ...
THANK YOU                         Charlene Li                         charlene@altimetergroup.com                         ...
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11 #2 People want to be known 25-55 years old, married, kids, working, graduate degree, travels a lot© 2012 Altimeter Group

Publicada em: Negócios, Tecnologia

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