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Creating A Fast Learning Organization, ARF Leader Forum

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Charlene Li
Charlene Li

Presentation "Creating A Fast Learning Organization" at the Advertising Research Foundation Leader Forum in San Francisco, January 27, 2009

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Creating A Fast Learning Organization January 27, 2009 Charlene Li Founder, Altimeter Group Co-author, “Groundswell”
What Is Different Today ,[object Object],[object Object],[object Object]
Learning Comes From Everywhere New forms of leadership will be needed
Who owns listening and learning? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Four Goals Of Learning Organization
Basic Learning Tools
Oracle Listened To Learn Oracle put a roadblock on its own home page to encourage feedback/ideas Executives participated in the online community
H&R Block Listened First To Dialog Better
And Then Asks Customers To Do The Talking
BlueShirtNation.com Supports Best Buy’s Front Line Employees
Comcast Listens To Support
Starbucks Listens To Innovate 50 people participate in the process, representing every department
The CIO Shares Process and Plans
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Fallacy Of Control Photo: Kantor, http://www.flickr.com/photos/kantor
Develop Intestinal Fortitude
Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at slideshare.net/charleneli Copyright © 2008 Altimeter Group

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