mobile application business - for MT2 at Sripatum

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Charath Petthongchai

Tecnologia

road to mobile application business

@charathBank
MT2 roadshow @Sripatum University
15 november 2012

Friday, November 16, 12

@charathbank @chyutopia @mimee @jakrapong @tuirung

Friday, November 16, 12

thumbsup - leading tech blog from bangkok, thailand

http://thumbsup.in.th

editor’s opinion

Friday, November 16, 12

Thailand Can Do - 1st Startup TV Program

http://thumbsup.in.th/category/TV

Text
Text

THU - FRI 23:30 - 00:00

Friday, November 16, 12

Start it Up, Power it Up - Startup events

Friday, November 16, 12

Who’s got the smartphone / tablet?
Who’s mobile application developer?

Friday, November 16, 12

Record Player Videos
Maps
Internet
Chat
Games

Social Networks
phone

email music
Camera

Friday, November 16, 12

Smartphone Device Sales

150%

Friday, November 16, 12

source: we are social

Friday, November 16, 12

user on top sn = Facebook

source: we are social

Friday, November 16, 12

business model for
mobile application

Friday, November 16, 12

B2C - Business to Customer

• On app store for each operating system (App Store, Google Play, Windows
Store etc.)

• Build to order by requirements

• Pricing

• Free or Free with banner

• Freemium - in-app purchased

• Paid - less is more

Friday, November 16, 12

B2C - Business to Customer

• Paid - less is more

Friday, November 16, 12

B2B - Business to Business

• Sell in the big lot to speciﬁc
company and organization

Friday, November 16, 12

$$$$

• Register Fee for developers

• Apple - $99 per year / Google - $25

• Fee - Apple and Google are the same

• Apple/Google 30% - Developer 70%

Friday, November 16, 12

crowdfunding app

SellanApp.com

Friday, November 16, 12

Type of app to develop

Friday, November 16, 12

Apps in Stores

700,000+ 700,000+ 120,000+

source: bloomberg business week 29 Oct 2012

Friday, November 16, 12

Apple App Store

source: 148apps.biz - 14 Nov 2012
Friday, November 16, 12

Google Play

source: appbrain.com 14 november 2012

Friday, November 16, 12

What we need to do for app

• Social Network?

• Games?

• Entertainment?

• Niche market?

Friday, November 16, 12

Things you need to know in your app?

• Idea

• Target group

• Competitor

• Market Chance

• **User Experience

• Design

• Easy to Use

Friday, November 16, 12

Local vs Regional vs Global

Friday, November 16, 12

SoLoMoCo

• Social Local/Location Mobile Commerce

Friday, November 16, 12

mobile application trend 2013

Friday, November 16, 12

m-commerce and mobile payment

Friday, November 16, 12

m-commerce and mobile payment

source: we are social

Friday, November 16, 12

more hardware work with application

Friday, November 16, 12

No Jailbreak
No Root
No More Developers’ Pain

thumbsupTH
http://thumbsup.in.th
Friday, November 16, 12

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mobile application business - for MT2 at Sripatum

1. road to mobile application business @charathBank MT2 roadshow @Sripatum University 15 november 2012 Friday, November 16, 12

2. @charathbank @chyutopia @mimee @jakrapong @tuirung Friday, November 16, 12

3. thumbsup - leading tech blog from bangkok, thailand http://thumbsup.in.th editor’s opinion Friday, November 16, 12

4. Thailand Can Do - 1st Startup TV Program http://thumbsup.in.th/category/TV Text Text THU - FRI 23:30 - 00:00 Friday, November 16, 12

5. Start it Up, Power it Up - Startup events Friday, November 16, 12

6. Who’s got the smartphone / tablet? Who’s mobile application developer? Friday, November 16, 12

7. Record Player Videos Maps Internet Chat Games Social Networks phone email music Camera Friday, November 16, 12

8. Friday, November 16, 12

9. Smartphone Device Sales 150% Friday, November 16, 12

10. Friday, November 16, 12

11. source: we are social Friday, November 16, 12

12. user on top sn = Facebook source: we are social Friday, November 16, 12

13. source: ﬂurry Friday, November 16, 12

14. business model for mobile application Friday, November 16, 12

15. B2C - Business to Customer • On app store for each operating system (App Store, Google Play, Windows Store etc.) • Build to order by requirements • Pricing • Free or Free with banner • Freemium - in-app purchased • Paid - less is more Friday, November 16, 12

16. B2C - Business to Customer • Paid - less is more Friday, November 16, 12

17. Friday, November 16, 12

18. B2B - Business to Business • Sell in the big lot to speciﬁc company and organization Friday, November 16, 12

19. $$$$ • Register Fee for developers • Apple - $99 per year / Google - $25 • Fee - Apple and Google are the same • Apple/Google 30% - Developer 70% Friday, November 16, 12

20. crowdfunding app SellanApp.com Friday, November 16, 12

21. Type of app to develop Friday, November 16, 12

22. Apps in Stores 700,000+ 700,000+ 120,000+ source: bloomberg business week 29 Oct 2012 Friday, November 16, 12

23. Apple App Store source: 148apps.biz - 14 Nov 2012 Friday, November 16, 12

24. Google Play source: appbrain.com 14 november 2012 Friday, November 16, 12

25. What we need to do for app • Social Network? • Games? • Entertainment? • Niche market? Friday, November 16, 12

26. Things you need to know in your app? • Idea • Target group • Competitor • Market Chance • **User Experience • Design • Easy to Use Friday, November 16, 12

27. Local vs Regional vs Global Friday, November 16, 12

28. SoLoMoCo • Social Local/Location Mobile Commerce Friday, November 16, 12

29. mobile application trend 2013 Friday, November 16, 12

30. m-commerce and mobile payment Friday, November 16, 12

31. m-commerce and mobile payment source: we are social Friday, November 16, 12

32. more hardware work with application Friday, November 16, 12

33. No Jailbreak No Root No More Developers’ Pain thumbsupTH http://thumbsup.in.th Friday, November 16, 12

mobile application business - for MT2 at Sripatum

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mobile application business - for MT2 at Sripatum