How to Search Google 2011

How to Search Google – 2011

Where everybody gets the best out of
Each Web Search
I've done all these searches from New Zealand – but steps are VALID all around the world

This eBook is bought to you by

Online Marketing Ltd – Giving You
a
Multiple Results on Google - 1st Page
http://www.onlinemarketing.net.nz
World Wide

copyrite 2011 Online Marketing NZ

Getting the best out of your web searches will

• Enable you to buy the correct products
• Make the best decisions for you
• Make your travels safer
• Complete you studies on time
• Learn about your history
• Check where you are travelling to
• Save you time
• Save you money
And much more..........

Lets get started
Every search that I show, you can do the same search and see similar results...
There will be possibly some variation depending on where you are searching from.

This is the general layout of a Google search page

http://www.onlinemarketing.net.nz Multiple Results on Google - 1st Page

From here I'll step you through some searches from what most of us do,
through to a very targeted search for “what I want, near where I live”

Here you can see I've searched for 'Marine Transmissions'
Google knows I'm in 'Auckland' but I'm searching 'the web' for 'everything'
(see the marked boxes above).

The search results here show ads from USA, AUST and NZ along with websites from
USA and New Zealand, is that what you really want?

Now we're becoming more targeted.
This search is again for marine transmissions, but this time it
is 'everything' in 'New Zealand' as labelled

The Results show ads from companies that want to advertise in New Zealand,
and natural results from well optimised websites
from New Zealand businesses
Is this getting closer to a search a YOU may want?

Now even more targeted....
The same search term but included within inverted commas ie “marine transmissions”.
Again I've used 'everything' in 'New Zealand' as labelled.
This time Google is only searching for websites that have the exact phrase 'marine transmissions'
on the web page. This can be more important on some searches and not so much on others.
Do both when you are searching.

The main difference here is how Google has filtered out some of the ads. Because
companies have not 'set up' or been willing to pay for the exact term searched for.
The next page is where it gets even better

Google has put about 50 million businesses on to Google maps
Again the same search but I have added a location 'Auckland', left it on 'everything' and 'the web'
so Google is looking for everything it can find on - marine transmissions Auckland.

This time we have a map showing where the company is. Great for looking for a product close to where
you are. Google has also found the company website, a directory and in this case a
couple of videos that relate to 'marine transmissions Auckland'.
You can click on 'place page' next to the map and go to a web page about that specific company, which is
not the company website.
Would this make it easier for you to find a service or business?

As Google has changed so have the search pages
To show you some of the Google changes the search term has changed to
'picture framing auckland', again 'everything' and 'the web'.

The results here show a localised map on the right, above the ads showing businesses involved in 'picture framing' in
Auckland. In the natural searches we now see red balloons that relate to positions on the map.
Clicking on the top link of every search will take you to the company website...
clicking on place page will take you to the Google Business Listing.
Does this make finding 'picture framing' close to you even better?

Again it gets even better
But often 'Auckland' is still too generic and does cover a very large area.
We localised the search even more in this case 'Ponsonby'
all the other settings are the same.

The results are now concentrated on companies that do picture framing in or around Ponsonby
and has a selection of both std web pages, 2 directories and
Google Business listings (Google labels them Places listings)
If you live in Ponsonby looking for picture framing you'd be pretty happy
But it gets better.

This is exactly the same search as previous page but
but I've now chosen places from the L/H column

This search has removed all std websites and only given us the businesses that do
picture framing in Ponsonby and have a
Google Business Listing.
You can either check the company website or the actual places page.

Doing this search will save you both time and fuel costs
and show you how to get there.


Here's a few more useful searches below
Search exactly as is (+) Sunrise & Sunset
By attaching a + immediately before a word (remember, don't add a space after To see the precise times of sunrises and sunsets for many worldwide cities, type
the +), you are telling Google to match that word precisely as you typed it. "sunrise" or "sunset" followed by the city name.
Putting double quotes around a single word will do the same thing.

Terms you want to exclude (-)
You can exclude as many words as you want by using the - sign in front of all of
them, for example[ jaguar -cars -football -os ]. The - sign can be
used to exclude more than just words Unit Conversion
You can use Google to convert between many different units of measurement,
height, weight, and volume among many others. Just enter your desired
conversion into the search box and we’ll do the rest.

Currency Conversion
To use our built-in currency converter, simply enter the conversion you’d like
done into the Google search box and we’ll provide your answer directly on
the results page.

Calculator
To use Google's built-in calculator function, simply enter the calculation you'd
like done into the search box.


abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ.:,;-_!"'#+~*@§$%&/´`^°|µ()=?[]123467890

Fill in the blanks (*) Time
To see the time in many cities around the world, type in "time" and the name of
I feel this is self explanatory place an * so Google goes looking for the section
the city.
that could exist.
Note the * works only on whole words, not parts of words.

Related Search
To search for web pages that have similar content to a given site, type "related:" Dictionary Definitions
followed by the website address into the Google search box. To see a definition for a word or phrase, simply type the word "define" then a
space, then the word(s) you want defined. To see a list of different definitions
from various online sources, you can type "define:" followed by a word or
phrase. Note that the results will define the entire phrase.

Weather
To see the weather for many worldwide cities, type "weather" followed by the city Google Squared
and state, U.S. zip code, or city and country. Fetch and organize facts from across the web. Google Squared automatically
constructs a table of facts about any category you specify.
http://www.google.com/squared


Bought to you by
The Google Navigation Panel Online Marketing Ltd – Giving You
Other ways of getting the best out of a
'Google' search are encased in the left Multiple Results on Google - 1st Page
navigation panel.
Each heading narrows your search to that
specific type of result, where as 'everything'
brings you a bit from each of these, if Less than 30% of website owners are optimising
'Google thinks it is important to your their companies web presence to take
search. advantage of the
Google knows which town you live in, and Different Google searches
therefore generally supplies searches in that are available today and their
relation to that location. If you need to prospective clients are using today.
change the location this is where you do it.
If you own or run a Website and want to be
When you open Google it is pre set to seen on Google's first page in multiple places
search the entire web if you just want
results from NZ change to 'pages from NZ'.
for the important searches
Sometimes this is not the best as some of for your business.
the info and video's online are stored Please contact
offshore, so I use this as a final check to
make sure I get all the NZ info I can. charleswest@onlinemarketing.net.nz
If you are using the 'Place's search' choose
the 'web' search option as you will then get 4 Multiple Results on Google 1st Page
all information regards your search for the
local product or company even if it is stored
overseas. copyrite 2011
Online Marketing NZ
Do have a look through the others, I find all
sorts of interest in the books, news and
Blog sections.

How to Search Google 2011

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How to Search Google 2011