2. 2
Think of link building as Public Relations (PR), not Page Rank
(the other PR).
Asking smart questions about your page content, about
your service, about your product and overall positioning.
Examples: Can you offer a unique value (or sales)
proposition? Are you clearly calling this out in every
content piece?
8. 8
TOP TIPS FOR CHANGE:
1. Controversy – different point of view
2. Humor, and something original
3. Participate in community (Linkedin groups)
4. Original research
5. Social Media (videos, twitter, facebook)
6. Top “10” lists ideas
7. Self-hosted blog
8. Widgets, free downloads (firefox)
9. Search engine visibility