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The target audience of my music
magazine is 16-18 year olds. This
age range seems most interested
in music magazines and like music
more.

All the research I do needs to
based around this age range and
what type of magazine and context
would appeal best to that age
range and what types of things
that they like and would buy. To
make sure I correct the most
efficient and accurate research I
will look at existing music
magazines and see how they appeal
to the target audience and also
ask people what they would like
Music magazine
                                                        questionnaire

1.   What gender are you?
     Male        Female

2.   How old are you?
     Under 13      13-15      16-18           19-22     23+

3.   What is your occupational status?
     Employed       Unemployed            Student         School



4.   Where do you live? (postcode)


5.   What type of music do you like?
       Pop        R&B          Rock             Dance

       Reggae        Indie            other
       Other ______________

6.   Do you buy music magazines on a regular basis ?
       Yes         No
Music magazine
                                                      questionnaire
7. What music magazines do you buy or interest you?
    Top of the pops           Kerrang!           NME                DJ mag
     Q                  MOJO             Smash hits          None
8. What would you like to read about in a music magazine?
    Concerts              Gossip                music awards            new artists
9. What price would you roughly pay for a music magazine?
    £0 - £1             £1.01 - £2              £2.01 - £3              £3.01 - £4
              £4.01+
10. How often would you like a music magazine to be published?
    Weekly              Fortnightly       Monthly
11. Would you be interested in competitions and winning free concert tickets in a music
    magazine
    Yes                 No
11. How much do you averagely spend on music related products?
    Under £5           £5.01 -£10         £10.01 - £15       £15.01-£20       £20.01+
I asked 10 music and music magazine related questions to 30 people both male and female.
These are the results I got . . .

                  What ge nder are you?
                                                                              How old are you?


  20                                                         15

  15                                                                                                   under 13
                                                 male        10                                        13-15
  10             60 %                            f emale                                               16-18
                            40 %                                                  50%
       5                                                     5                                         19-22
                                                                  16.6 %                               23 +
       0                                                                   10 %           10% 13.3%
                        1                                    0
                                                                                  1




            What is your occupational status?                          Where do you live? (postcode)


  25                                                         10
                                                                                                               B1
  20                                                          8
                                                Employed                                                       B26
  15                                            Unemployed    6                                                B27
                                                Student                           30%                          B28
  10              40.4                                        4
                            32.7%                                 23.3% 20%
                  %                             School                                                         B11
  5        17%                                                2
                                    9.6%                                                  6.6% 3%              B90
  0                                                           0
                        1                                                             1
What type of music do you like?
                                                                                       Do you buy m usic m agazines on a
                                                                                                regular basis?
     20
                                                                     Pop

     15                                                              R&B
                                      83.3%
                                                                     Rock
                                                                                      25
     10                                                              Dance
                          16.7                                                        20
                43.3 63.3 %                                          Reggae
                                                                                      15
                                                                                                                                       Yes
     5                    26.6 36.6                                                                          80%
                %                   30                               Indie                                                             No
                     %                                                                10
                          %    %    %           10% 10%                                            20%
     0                                                               Dubstep           5
                                  1                                                    0
                                                                                                         1




                                                                                    What would you like to read in a music magazine?
          What music magazines do you buy or interest you?


12                                                        Top of the pops      20
10                                                        Kerrang!
                                                                               15                                               Concerts
8                                                         NME
                                                                                                                                Gossip
                                                          Dj Mag               10
6                                                                                          21.                                  Music awards
            1                             25.             Q                                4%
4                                         5%                                                     17.1    17.1 22.9
            8                                                                  5                 %       %    %                 New artists
                 16         1                   10.       MOJO
2           %    %          2.   6.             6%
                       6.
                                 4                        Smash hits
                       4    8         1                                        0
0                      %    %    %                        None                                      1
                             1
What price would you roughly pay for a music                           How often would you like a music magazine to be
                     magazine?                                                               published?


12
                                                                       15
10                                                  £0 - £1
8                                                   £1.01 - £2                                                                weekly
                                                                       10
6              36.6 33.3                            £2.01 - £3                                    43.3                        fortnightly
                    %                                                                             %        33.3
4         23.3 %                                    £3.01 - £4          5                                                     monthly
                                                                                     23.3                  %
          %
2                          6.7%   0%                £4.01 +                          %
0                                                                       0
                     1                                                                           1




Would you be interested in competitions and winning                   How music do you averagely spend on music related
     free concert tickets in a music magazine?                                           products?


                                                                 12
30                                                               10                                                   under £5
                                                                  8                                                   £5.01 - £10
20                                                      yes                   40%
               80%                                               6                                                    £10.01 - £15
                                                        no                          26.6        26.6
                                                                 4                                                    £15.01 - £20
10                                                                                  %           %
                           20%                                   2                                     2              £20.01 +
                                                                                                            0
 0                                                               0
                     1                                                                      1

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Research and analysis

  • 1.
  • 2. The target audience of my music magazine is 16-18 year olds. This age range seems most interested in music magazines and like music more. All the research I do needs to based around this age range and what type of magazine and context would appeal best to that age range and what types of things that they like and would buy. To make sure I correct the most efficient and accurate research I will look at existing music magazines and see how they appeal to the target audience and also ask people what they would like
  • 3.
  • 4.
  • 5.
  • 6. Music magazine questionnaire 1. What gender are you? Male Female 2. How old are you? Under 13 13-15 16-18 19-22 23+ 3. What is your occupational status? Employed Unemployed Student School 4. Where do you live? (postcode) 5. What type of music do you like? Pop R&B Rock Dance Reggae Indie other Other ______________ 6. Do you buy music magazines on a regular basis ? Yes No
  • 7. Music magazine questionnaire 7. What music magazines do you buy or interest you? Top of the pops Kerrang! NME DJ mag Q MOJO Smash hits None 8. What would you like to read about in a music magazine? Concerts Gossip music awards new artists 9. What price would you roughly pay for a music magazine? £0 - £1 £1.01 - £2 £2.01 - £3 £3.01 - £4 £4.01+ 10. How often would you like a music magazine to be published? Weekly Fortnightly Monthly 11. Would you be interested in competitions and winning free concert tickets in a music magazine Yes No 11. How much do you averagely spend on music related products? Under £5 £5.01 -£10 £10.01 - £15 £15.01-£20 £20.01+
  • 8. I asked 10 music and music magazine related questions to 30 people both male and female. These are the results I got . . . What ge nder are you? How old are you? 20 15 15 under 13 male 10 13-15 10 60 % f emale 16-18 40 % 50% 5 5 19-22 16.6 % 23 + 0 10 % 10% 13.3% 1 0 1 What is your occupational status? Where do you live? (postcode) 25 10 B1 20 8 Employed B26 15 Unemployed 6 B27 Student 30% B28 10 40.4 4 32.7% 23.3% 20% % School B11 5 17% 2 9.6% 6.6% 3% B90 0 0 1 1
  • 9. What type of music do you like? Do you buy m usic m agazines on a regular basis? 20 Pop 15 R&B 83.3% Rock 25 10 Dance 16.7 20 43.3 63.3 % Reggae 15 Yes 5 26.6 36.6 80% % 30 Indie No % 10 % % % 10% 10% 20% 0 Dubstep 5 1 0 1 What would you like to read in a music magazine? What music magazines do you buy or interest you? 12 Top of the pops 20 10 Kerrang! 15 Concerts 8 NME Gossip Dj Mag 10 6 21. Music awards 1 25. Q 4% 4 5% 17.1 17.1 22.9 8 5 % % % New artists 16 1 10. MOJO 2 % % 2. 6. 6% 6. 4 Smash hits 4 8 1 0 0 % % % None 1 1
  • 10. What price would you roughly pay for a music How often would you like a music magazine to be magazine? published? 12 15 10 £0 - £1 8 £1.01 - £2 weekly 10 6 36.6 33.3 £2.01 - £3 43.3 fortnightly % % 33.3 4 23.3 % £3.01 - £4 5 monthly 23.3 % % 2 6.7% 0% £4.01 + % 0 0 1 1 Would you be interested in competitions and winning How music do you averagely spend on music related free concert tickets in a music magazine? products? 12 30 10 under £5 8 £5.01 - £10 20 yes 40% 80% 6 £10.01 - £15 no 26.6 26.6 4 £15.01 - £20 10 % % 20% 2 2 £20.01 + 0 0 0 1 1