1. A PRESENTATION OF
MARKETING MANAGEMENT ON
FUTURE GROUP
I n d i a t o mo r r o w
Presented By :
Group A-5 Presented To:
Dr. Bhavesh Vanaparia

2. History of Future Group
 Established in 1994 by Mr. Kishore
Biyani
 Retail forms the core business
activity
 Group subsidiaries are present in
 Consumer Finance
 Capital Insurance
 Leisure & Entertainment
 Brand Development
 Retail Real Estate Development
 Retail Media & Logistics
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3. Company Profile
• Future Group is India’s largest retailer and one
of the leading business houses with a strong
presence in retail. Its founder and Group CEO
is Mr. Kishore Biyani.
• Future Group employs 35,000 people directly
from every section of our society.
• It deals in Retail, Finance and service sector.
• May 2011 – Future Supply Chains becomes
ISO certified
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4.  Retail
 Pantaloon Retail (India) Limited
 Future Value Retail Limited
 Finance
 Future Generali Life Insurance Company Limited
 Future Generali (India) Insurance Company Limited
 Future Capital Holdings Limited
 Future Ventures (India) Limited
 Services
 Future Supply Chains Limited
 Future Human Development Limited
 Future Media (India) Limited
 Future Corporate Resources Limited
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5. Milestones and Achievements
 2011: Most Admired Large Format National Fashion
Retailer of the Year – Central
 2010: Most Admired Food & Grocery Retailer of the
Year : Private Labels – Food Bazaar
 2009: Most Preferred Multi Product Chain - Big
Bazaar by CNBC AWAAZ
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6. BRANDS UNDER FUTURE GROUP
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7. Product Mix
It is a set of all the products and services
provided which a particular seller offers.
It is also known as product assortment.
Its has certain length, width and depth of the
company’s product portfolio.
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8. Product-Mix Width
Future
group
retail services finance partnership
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9. Product Length of Retail
retail
lifestyle value digital
Future
central Big bazaar
bazaar.com
Pantaloons
Food bazaar
fresh fashion
Home town
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10. Length of Finance
Finance
Future Future Future
Capital Generali Venture
Life Fashion &
Personal
Insurance Food
General
Corporate Fmcg
Insurance

11. Length of Services
Services
Logistics & Learning & Media &
supply Development Telephony

12. Length of Partnership
Partnership
Joint Brand
Collaboration Assistance
Building

13. Product Classification
Marketers classify the products into basis of
durability, tangibility and its use that is
consumer or industrial.
They are durable, nondurable, shopping
goods, convenience goods & unsought goods.
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14. Product Classification
Products
Consumer or
Durability Industrial
Specialty or
Durable Unsought Goods
Nondurable Shopping Goods

15. Products of Future Group
• Future Group’s products come under the
category of Durable as well as Nondurable.
• It offers perishable products, food items which
are frequently approached by consumers.
• Also they offer Clothing, Apparel, Home décor
items, Furniture which come under the
category of Nondurable.

16. Consumer Goods Classification
• Convenience Goods:- Those which customer
thinks that they get easily at one place.
• Shopping Goods:-Those which customer
compare on basis of suitability, price & style.
• Unsought Goods:- Those which customer
does not know much and if offered it is
beneficial for them.

17. Product Levels
Augmented
Product
Expected
Product
Basic
Product
Core
Benefit

18. Level of Future Group
Serving the
unexpected &
time savy
Discounts &
offer
Daily
Requirement
needs
Make all the
products available
easily

19. Potential Product
 In those Venn anything was not mentioned about
potential product.
 Potential Product means something offered to
customers which they have never expected.
 But whatever any company offers to the
customers, For sometime it is Augmented & then
it transforms into Expected.
 So still many companies including future group
are searching for serving customers something
called Potential.

20. Cont…
Nondurable Goods:- future group provide
product’s such as soap, food items, perishable
products which are consumed within few uses
and again it is required to purchase.
Durable:- clothing, apparels, shoes, home
décor items, furniture and many more things
which are tangible which last for long time.
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21. Cont…
Consumer goods classification:- products
served by future group are depending on the
habits of consumer.
First is convenience goods like soft drinks,
daily home needs are provided which has
minimum effort to buy and consumer can
easily get whenever they need.
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22. Cont.…
Then comes shopping goods. Which depend
on the choice & taste of the customer.
For e.g.:- clothing, shoes, apparels, furniture
etc..
Unsought goods:- These are the products
which consumer does not know much and
normally they don’t think of buying.
For e.g.:- life insurance.
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23. Holistic Marketing Concept
Integrated
Marketing
Internal Holistic Relationship
Marketing Marketing Marketing
Performance
Marketing

24. Cont…
It is an approach to recognize the scope of
Marketing Activities.
These are the four major themes on which any
companies' overall position can be judged.
This concept help companies to have a
complete approach towards their
requirement.

25. Integrated Marketing
Product
Promotion Integrated Price
Place

26. Internal Marketing
Internal
Marketing Senior Other
Department Management Departments

27. Performance Marketing
Sales
Revenue
Ethics Performance Legal
Environment

28. Relationship Marketing
Customers
Partners Relationship Employees
Channel

29. Bases For Segmentation
Geographic:-
Rural area Urban area
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30.  Demographic
• Age
• Family size
• Gender
• Income
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31.  Psychographic
• Lifestyle:-

32.  Behavioral
 Occasions:-
 User status:-
(There were one
time users and
regular users are
also there)

33. Market Specialization
Retail

34. Full Market Coverage
Age
Income
Gender

35. Brand Elements
• Character: Future group
• Logo: Bird
• Slogan: India tomorrow
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36. Private Brands of Future Group
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37. Company Orientation towards the
Market Place
1. Selling concept
2. Marketing concept –SACH Brand
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39. Price Mix
• Value pricing
• Psychological pricing
• Loss leader
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40. Value pricing
• Big bazaar promises
its consumers the
lowest available price
without coupon
clipping, waiting for
discount promotions,
or comparison
shopping
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41. Psychological Pricing
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42. Loss Leader
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43. Supply Chain Management at BIG BAZAAR

44. Consumer Behavior
• Cultural factors: Culture, subculture & social class
of the people influences the buying pattern
according to their culture.
• Social factors: buying behavior of the whole
family depend upon their taste and preference.
• Personal factors: financial status of the people
also influence their buying behavior. For ex.
mostly high class people buy from the
Pantaloons retail store.
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45. Packaging

46. Labeling

47. Advertisement
• Print Media
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48. Thank You
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