2. Homepage
• The hotel homepage is eye catching but don’t
have anything special. What we have is just
basic information about the hotel, services,
access and so on but there is no special
attention addressed to customer. The
website is product oriented:
• We deduce that the hotel do not want to
establish link with the customer and just want
to use the website as a booking engine.
3. Google search
The hotel appears on
the first page on Google
search as organic result
The hotel appears on
the first page on Google
search as organic result
4. Bing Search
The hotel appears on the
first page of bing search
again on the organic result
The hotel appears on the
first page of bing search
again on the organic result
Once we are searching the hotel on Bing, then land on the
homepage of the hotel, which is eye-catching but really slow to
load.
5. Search...
• By location
The hotel is searchable by location on google search and appears on the first page .
The hotel also benefits from google map feature.
6. • By keyword: “Hotel business Neuilly”
By typing hotel type, the hotel does not appear at all. We can say that the
hotel easy to look for and they should have more specific keyword
optimization related to the hotel.
7. 3rd
Party sites
• Expedia:
- The hotel appears 3rd
on the page
-They use the 3rd
as an intermediate to sell
since there is no special offers or deals but
only details about the hotels such as location,
pictures...
-Prices are much lower on the third party page
compared to prices on the hotel’s website.
8. • Trip advisor
-The hotel does not appear on trip advisor at
all even if we make an advanced search by
typing the hotel name.
9. Conclusion
• First of all the hotel have to update or review
their homepage and make the page more
interactive because when you look at the page,
nothing is happening.
• The hotel should buy more keyword related to
the hotel because the search is really limited.
• They should pay ad in order to appear on
advertizing pages
• Last but not least, the hotel should create social
network in order to target more segment and
create relationship with their customer.
10. Conclusion
• First of all the hotel have to update or review
their homepage and make the page more
interactive because when you look at the page,
nothing is happening.
• The hotel should buy more keyword related to
the hotel because the search is really limited.
• They should pay ad in order to appear on
advertizing pages
• Last but not least, the hotel should create social
network in order to target more segment and
create relationship with their customer.