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Brooke Chamberlain Michael Band Chris Peck Will Laws
Company History ,[object Object]
One of ten largest advertising agencies in world1917: Grey Studios founded by Larry Valenstein     (renamed Grey Advertising Inc. in 1925)  1959: First international office opened in Montreal 1965: Fourth national advertising agency to go public 1976: Joint venture formed with Swiss advertising firm 2000: Grey Global Group created as a holding company Grey Worldwide becomes its advertising unit 2004: The WPP Group offers nearly $1.4 billion for Grey
Agency Background 10, 500 employees $1.3 billion in sales per year 112 offices in 116 cities in 94 countries U.S. Headquarters: New York, NY
Services General Branding Digital Strategy Point of Purchase Point of Sale Production of Advertising Social Media Direct Marketing Promotion and Event Marketing
Best Known Clients Covergirl Canon E*Trade Coca-Cola NFL Glaxo Smith Kline Conglomerate with WPP (London)
Strengths of Agency Strategic brand development Reliable Efficient Creative work Focus on clients Why are we impressed?  Pantene      $1 billion brand became a $3 billion world-class category E*Trade Funny and memorable marketing campaign 	Works with several big name Fortune 500 companies
Awards ,[object Object]
Ad Age's "Agency A-List“ (2010)
Awarded 12 "Spots of the Week" by Advertising Age, which placed it second-highest overall (2006)Vimeo(3 awards)  Photographers become filmmakers  Contestants finish short film Canon’s Beyond the Still Gold Cannes Lion (Media) Silver Cannes Lion (Promo & Activation) Bronze Cannes Lion (Titanium & Integrated)

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Attachment (28)

  • 1. Brooke Chamberlain Michael Band Chris Peck Will Laws
  • 2.
  • 3. One of ten largest advertising agencies in world1917: Grey Studios founded by Larry Valenstein (renamed Grey Advertising Inc. in 1925)  1959: First international office opened in Montreal 1965: Fourth national advertising agency to go public 1976: Joint venture formed with Swiss advertising firm 2000: Grey Global Group created as a holding company Grey Worldwide becomes its advertising unit 2004: The WPP Group offers nearly $1.4 billion for Grey
  • 4. Agency Background 10, 500 employees $1.3 billion in sales per year 112 offices in 116 cities in 94 countries U.S. Headquarters: New York, NY
  • 5. Services General Branding Digital Strategy Point of Purchase Point of Sale Production of Advertising Social Media Direct Marketing Promotion and Event Marketing
  • 6. Best Known Clients Covergirl Canon E*Trade Coca-Cola NFL Glaxo Smith Kline Conglomerate with WPP (London)
  • 7. Strengths of Agency Strategic brand development Reliable Efficient Creative work Focus on clients Why are we impressed? Pantene $1 billion brand became a $3 billion world-class category E*Trade Funny and memorable marketing campaign Works with several big name Fortune 500 companies
  • 8.
  • 9. Ad Age's "Agency A-List“ (2010)
  • 10. Awarded 12 "Spots of the Week" by Advertising Age, which placed it second-highest overall (2006)Vimeo(3 awards) Photographers become filmmakers Contestants finish short film Canon’s Beyond the Still Gold Cannes Lion (Media) Silver Cannes Lion (Promo & Activation) Bronze Cannes Lion (Titanium & Integrated)
  • 11. Differentiation Famously effective work E*Trade was effective Ellen Degeneres is famous (CoverGirl) Make brand known & sell If famous, word spreads quickly Focus is on clients Judge performance on clients’ growth
  • 12. Breakthrough work shown to the world during the Super Bowl in 2008 Set new records for popularity and effectiveness in the Super Bowl The E*Trade Baby Commercials
  • 13.
  • 14. May 2010: Grey partners with Yoko Ono in music seminar at Cannes Film Festival
  • 15. August 2010: Red Lobster becomes a client
  • 16. Ellen Degeneres newest spokesperson