The era of big data and analytics has arrived, and with it a new leader is emerging—the Chief Data Officer, or CDO. As the reliance on real-time, trusted data grows, high performing organizations realize the need for an executive business leader to across the C-suite to accelerate innovation and transformation.

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September 2014
Your Chief Data Officer
Re-imagining the business of data

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3. Data is exploding and analytics usage is on the rise. Yet, organizations
struggle to optimize for sustained business value.
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Everyone's responsibility
Single point of
accountability
Data is left unused
Systematically
extracted
Data is in silos
An end-to-end view with
continuous improvement
Experience and intuition
Integrated into business
decision making

4. We asked CDOs and their executive colleagues…
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5. Barriers to establishing the role
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So, why have a Chief Data Officer?
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To envision and direct an overall data and
analytics strategy for the business
To activate by using data and analytics to
deliver greater value and business impact
To transform the culture to one that is
analytically-driven

7. A CDO provides an enterprise vision for strategic use of data and analytics
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• Providing strategic
guidance
• Creating a
systematic approach
• Taking an
enterprise-wide view
• Developing trusted data
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A CDO is better positioned to activate the entire organization
• Getting closer to customers
• Finding new value
• Going beyond stewardship
• Supporting new basis of
competition
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9. A CDO leads the transformation into an analytically driven organization
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• Shift to analytically driven
decision making
• Treating analytics as a way
of life
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How to be an agent of change for the data era
• Make the case for
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organizational
change
• Create a singular
data vision and
unify data goals
• Motivate people
around you and the
data strategy to
achieve quick wins
• Provide data know-how
to solve
specific business
challenges
• Showcase early
wins
• Uncover new
insights and new
ways to use data
• Align efforts to
organization’s top
priorities
• Establish trust in the
data and end-to-end
platforms
• Scale analytics and
speed delivery by
enabling consumers
of data and insights

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Contact
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• www.ibm.com/services/c-suite/cdo
• Glenn Finch
• Cortnie Abercrombie
• Caitlin Halferty

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To learn more about the study, please visit
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ibm.com/ibmcai/cdostudy
Source: IBM Center for Applied Insights Your Chief Data Officer: Re-imagining the business of data
For more info, visit: ibm.com/ibmcai/cdostudy

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Notes and sources
1 Gartner. (2014). By 2015, 25 Percent of Large Global Organizations
Will Have Appointed Chief Data Officers [Press release]. Retrieved from
http://www.gartner.com/newsroom/id/2659215
2 Twenty-three qualitative in-depth interviews were conducted in the
United States and Europe (United Kingdom and Netherlands) with both CDOs and non-
CDOs. Respondents included 14 CDOs or individuals responsible for the CDO role; seven
executives seeking to establish a CDO role within their organizations; and two executives
from organizations that had already hired CDOs. Participating organizations were in one of
nine industries: insurance, mobile, financial services, government, banking, healthcare,
telecommunications, consumer electronics and transportation..
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