At the beginning of every section of "Email Marketing Rules," I lead off with a quote that’s profoundly relevant or poignant. Beyond pointing readers to other resources, it is my way of tipping my hat to some of the folks that have inspired me. I hope their words inspire you, too.

1. 24 QUOTES
for the
EMAIL MARKETER
The Epigraphs from
Email Marketing Rules
@chadswhite

2. At the beginning of
every section of
Email Marketing
Rules, I lead off with
a quote that’s
profoundly relevant
or poignant.

3. Beyond pointing readers
to other resources, it is
my way of tipping my hat
to some of the folks that
have inspired me.
I hope their words inspire
you, too.

4. “Wondering if ‘best practices’
were called ‘profit practices’
whether we’d be more likely to
follow them. Words have power.”
—Mark Brownlow, Publisher of
EmailMarketingReports.com

5. “Permission Marketing…offers the
consumer an opportunity to volunteer
to be marketed to. By talking only to
volunteers, Permission Marketing
guarantees that consumers pay more
attention to the marketing messages.”
—Seth Godin, Author of
Permission Marketing

6. “Einstein knew what was inside
the box before he thought
outside of it. Creativity without
knowledge can be an extremely
dangerous thing.”
—Walter Isaacson, Author of Jobs

7. “Data-driven marketing is the engine
behind improved marketing results,
and it creates measurable internal
accountability as marketers become
more effective in planning, executing,
and proving the value of their work.”
—Lisa Arthur, Author of
Big Data Marketing

8. “If your reputation sucks, none of it
matters. People with lousy products,
crummy business practices, and
shady backgrounds get found out.
And word spreads with frightening
speed.”
—Sonia Simone, Chief Marketing
Officer of Copyblogger

9. “Customer loyalty is mostly
about choosing the right
customers.”
—John Jantsch, Author of
Duct Tape Marketing

10. “[A welcome email] sets the stage—
the tone—for the rest of the email
you will send. More importantly, a
welcome email can increase your
business and help you better
understand your new subscribers.”
—DJ Waldow and Jason Falls, Coauthors
of The Rebel’s Guide to Email Marketing

11. “Far from the waterfalls of social media feeds,
email and SMS inboxes are more akin to ‘to-do’
lists that consumers check off, one
message at a time. Your email and SMS
messages tend to have far greater reach than
social media, because every message the user
receives creates an impression from its ‘from’
and subject lines—even if they never open it.”
—Jeff Rohrs, Author of AUDIENCE

12. “There’s really only one central principle
of good content: it should be appropriate
for your business, for your users, and for
its context. Appropriate in its method of
delivery, in its style and structure, and
above all in its substance.”
—Erin Kissane, Author of The Elements
of Content Strategy

13. “Marketers need to take a customer-centric
approach to their holiday
strategy, leveraging the data they
have about their customers to
individualize the customer journey.”
—Wacarra Yeomans, Senior Director
of Creative Services, Oracle
Marketing Cloud

14. “Mass marketers develop a
product and try to find customers
for that product. But 1:1 marketers
develop a customer and try to find
products for that customer.”
—Don Peppers and Martha Rogers,
Coauthors of The One to One Future

15. “That email you’re going to send next
week? If you didn’t send it, how many
people would complain and wonder
where it is? Because if they’re not
complaining when you don’t show up,
then you don’t really have permission.”
—Seth Godin, Author of
Permission Marketing

16. “When you neglect the landing
page, the money you spend on
acquisition and retention is
largely wasted, flushed down the
proverbial toilet.”
—Tim Ash, Maura Ginty, and Rich Page,
Coauthors of Landing Page Optimization

17. “You shouldn’t worry about when you
will make an error. Instead, you should
feel confident that you will be able to
handle it when it happens to you.”
—Jeanniey Mullen and David Daniels,
Coauthors of Email Marketing an
Hour a Day

18. “Requiring subscribers to jump through
hoops to be removed from your mailing
list will either result in them clicking the
Report Spam button instead or finishing
the process but leaving with a negative
opinion of your company or brand.”
—Simms Jenkins, Author of The Truth
about Email Marketing

19. “For marketers, testing is at the heart of
improving conversion, measuring is at
the heart of holding these conversion
improvements to an increasing
standard, and optimization is at the
heart of persuasion.”
—Bryan Eisenberg, Author of
Always Be Testing

20. “While the power of permission is what
makes email a true powerhouse in the
digital world (without permission, email is
a mere mortal form of direct marketing),
the ‘what about this’ scenarios that many
ask show a big divide.”
—Simms Jenkins, Author of
The New Inbox

21. “Having a large list sounds ideal, but
it guarantees nothing—except,
perhaps, potential deliverability
challenges. It certainly doesn’t ensure
the high ROI for which email is
famous.”
—Loren McDonald, VP of Industry
Relations at Silverpop, An IBM Company

22. “Reaching the inbox is not your
goal—engaging people is.”
—Matt Blumberg, Chairman &
CEO of Return Path

23. “Being useful and interesting and
relevant needs to be the least of
what your brand is known for,
now and in the future.”
—Jay Baer, Author of Youtility

24. “It’s a moment where marketing
happens, where information
happens, and where consumers
make choices that affect the success
or failure of nearly every brand in the
world.”
—Jim Lecinksi, Author of Winning the
Zero Moment of Truth

25. “Building great emails that perform
across the myriad of clients and devices
is difficult and, oftentimes, extraordinarily
frustrating. It involves working with
markup at which most designers would
cringe and hacking your way to success.”
—Jason Rodriguez, Author of
Modern HTML Email

26. “The key to establishing the right email
frequency with your customers, as in
every aspect of email marketing, is to
plan, test, adapt, analyze, and refine.
Each marketer will find that different rules
apply to different customers.”
—Simms Jenkins, Author of The Truth
about Email Marketing

27. “As a company, you need to get
to the future first, ahead of your
customers, and be ready to greet
them when they arrive.”
—Marc Benioff, Founder, Chairman, &
CEO of salesforce.com

28. If you enjoyed
24 Quotes for Email Marketers,
please tell a friend about it.
CLICK TO TWEET: Check out @chadswhite’s 24 Quotes
for Email Marketers: http://rules.ws/1qTkIPi

29. “Once again the best book
ever written about email
marketing. A massive
amount of new information.”
—Jay Baer, New York Times
bestselling Author of Youtility
>> Read excerpts
>> Buy on Amazon.com

30. Chad White is the author of Email
Marketing Rules and thousands of
articles and posts about email marketing
trends and best practices.
His research and commentary have
appeared in more than 100 publications,
including The New York Times, The Wall
Street Journal, USA Today, U.S. News &
World Report, Advertising Age, Adweek,
MarketWatch, and SmartMoney.
Chad is currently Lead Research
Analyst at the Salesforce ExactTarget
Marketing Cloud.

31. Thank you for your time.