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Using Your Head, Heart,
& Soul: 21 Ways to...
Chad Norman
VP of Marketing, SPARC
Chad is a digital marketing strategist,
proven leader, speaker, and author. As
VP of Marketing at SPARC, he leads
marketing and communication strategy
across all business units. Previously at
Blackbaud, the leading provider of
nonprofit technology solutions, Chad
managed digital marketing and online
training teams. His book, 101 Social
Media Tactics for Nonprofits: A Field
Guide, was published by Wiley in
February 2012. Chad has presented at
dozens of industry events including
SXSW, SHRM, IHRIM, Dig South, NTC,
DMA, AFP, and has lectured at Wake
Forest University, Indiana University,
University of Michigan, and College of
Charleston.
@chadnorman
#SurviveYourStartup
Christina Lock
VP of Human Resources, SPARC
Christina has over 10 years of human
resources and recruiting expertise with a
proven track record of driving results,
implementing ‘best-in-class’ processes, and
instilling a business-minded approach to
functional situations. A strategic problem
solver with excellent aptitude in client
negotiations and building rapport. As the
Vice President of HR and Recruiting at
SPARC, Christina and her team have hired
over 300 Team Members in less than 5
years, all the while standing up internal HR
processes from the ground-up. Previous to
her position at SPARC, Christina held
positions as Lead Recruiter for the
Corporate Headquarters of a Fortune 500
company (ARAMARK), as well as a highly
successful career in an external search firm.
@cnlock
Funding. Bootstrap. Pitch deck. Burn rate. Exit Strategy. VC. MVP. ROI.
There are hundreds of thousands of publications, articles, and quotes about
how to successfully guide CEOs and founders through those first few arduous
years of a startup. And good reasons. Founders eat, breath, live their
companies. It’s overtakes them.
#SurviveYourStartup
What a lot of us don’t consider, are those original 5, 10, 30, 50,
100 employees. The ones who took the ultimate risk. Jumped
ship. Joined the cause. Saw the vision. You know who we’re
talking about. The people who took your company from startup
to viable, from napkin to profits, from garage to highrise.
#SurviveYourStartup
YOU
We’re Talking About
#SurviveYourStartup
For those of you who have been on the ground floor from the
early days, or for those of you who are considering the startup
journey...forget your day job, welcome to your life job.
Founders and early employees, pay attention:
You’ll need your team to be in it for the long-haul.
So what does it take? It’s more than just your experience,
resume, or even your relationship. It takes ALL of you.
Your head. Your Heart. And yes, Your Soul.
#SurviveYourStartup
Put Down Your Phone
Make Decisions, Move On.
Answer Every Email. Now.
Perseverance
Delegate It
Take Some Advice
Avoid Distractions
21 Ways to #SurviveYourStartup
Work Out or Tap Out
Early Morning Zen
Sleep
Fuel Your Body Right
A Little Party Never Killed Nobody
Classy Never Goes Out of Style
Grooming Is Not an Option
Forget the 40-Hour Week
Check Entitlement at the Door
Forget Your Job Description
Build Intimate Relationships
Don’t Ever Stop Dreaming
Take Risks, Run Fast!
Exposure is Everything
Head Heart Soul
Put Your Phone Down
and Be Present.
#SurviveYourStartup
Make Decisions. Move On.
#SurviveYourStartup
“If you are not
embarrassed by the first
version of your product,
you’ve launched too late.”
– Reid Hoffman, LinkedIn
#SurviveYourStartup
Answer
Every
Email.
Now.
#SurviveYourStartup
“Answer every single email
and every single comment
on your blog for the rest of
your FREAKING life.”
- Gary Vaynerchuk
#SurviveYourStartup
#decisivness
Make Decisions. Move
Productivity: The
By-Product of
Perseverance
#SurviveYourStartup
“I always did something I was a little
not ready to do. I think that’s how
you grow. When there’s that
moment of ‘Wow, I’m not really sure
I can do this,’ and you push through
those moments, that’s when you
have a breakthrough.”
– Marissa Mayer, Yahoo
#SurviveYourStartup
Delegate It.
#SurviveYourStartup
“Virgin's ability to grow and diversify
successfully was set in the
company's early days, with my
learning how to delegate and let go.
This will probably seem
counterintuitive to anyone who is in
the midst of launching a business.”
– Richard Branson, Virgin Group
#SurviveYourStartup
Take Some Advice. Throw the Rest Out.
#SurviveYourStartup
“Don’t take too much advice.
Most people who have a lot of
advice to give — with a few
exceptions — generalize
whatever they did.”
– Ben Silbermann, Pinterest
#SurviveYourStartup
Distractions
(look, squirrel!)
Avoid
#SurviveYourStartup
Work Out or
Tap Out.
#SurviveYourStartup
“I hated every minute
of training, but I said
'suffer now and live
the rest of your life as
a champion.”
– Mohammad Ali
#SurviveYourStartup
#SurviveYourStartup
“If you’re changing the
world, you’re working on
important things. You’re
excited to get up in the
morning.”
- Larry Page, Google
#SurviveYourStartup
Sleep: Don’t Just Dream About It
#SurviveYourStartup
Your
Body Is
the
Ultimate
Machine.
Fuel it
Right.
#SurviveYourStartup
“Make sure your engine is
running as well as your
business engine, or
eventually your engine will
fail, and that means your
business will too.”
– Jeff Haden, Inc. Magazine Editor
#SurviveYourStartup
A Little Party Never Killed Nobody
#SurviveYourStartup
“Your reputation is more
important than your
paycheck, and your
integrity is worth more
than your career.”
– Ryan Freitas, About.me
#SurviveYourStartup
Classy Never Goes
Out of Style
#SurviveYourStartup
“People want to do business with
you or become involved in your
sphere of influence. They perceive
you as successful and someone
who can expand their possibilities.
They trust you to act with
responsibility, integrity and aplomb.
Class acts tend to attract people
who are at the top of their game.”
– Jack Canfield, Author
#SurviveYourStartup
Grooming Is Not
an Option
#SurviveYourStartup
Forget the 40-Hour Workweek (Sorry!)
#SurviveYourStartup
“I had to kick myself in the
ass and recommit to
getting up early, staying up
late and consuming
everything I possibly could
to get an edge.”
– Mark Cuban
#SurviveYourStartup
Check Entitlement at the Door
#SurviveYourStartup
Forget Your Job
Description
#SurviveYourStartup
Work with People You Can Trust
& Build Intimate Relationships
#SurviveYourStartup
“My model for business is The
Beatles. They balanced each
other, and the total was greater
than the sum of the parts. That's
how I see business: great things
in business are never done by
one person, they are done by a
team of people.”
- Steve Jobs, Apple
#SurviveYourStartup#SurviveYourStartup
Don’t Ever Stop Dreaming,
Reaching, and Innovating
#SurviveYourStartup
“Stop chasing the
money and start
chasing the
passion.”
– Tony Hsieh, Zappos
#SurviveYourStartup
Take Risks.
Run Fast.
#SurviveYourStartup
“The biggest risk is not taking
any risk… In a world that’s
changing really quickly, the
only strategy that is
guaranteed to fail is not
taking risks.”
– Mark Zuckerberg, Facebook
#SurviveYourStartup
Exposure Is Everything.
#SurviveYourStartup
“Those who insert themselves into as
many channels as possible look set to
capture the most value. They’ll be the
richest, the most successful, the most
connected, capable and influential
among us. Participate or fade into a
lonely obscurity.”
- Pete Cashmore, Mashable
#SurviveYourStartup
“For me, in business and
in life, success came
from my fear of failure.”
#SurviveYourStartup
Put Down Your Phone
Make Decisions, Move On.
Answer Every Email. Now.
Perseverance
Delegate It
Take Some Advice
Avoid Distractions
21 Ways to #SurviveYourStartup
Work Out or Tap Out
Early Morning Zen
Sleep
Fuel Your Body Right
A Little Party Never Killed Nobody
Classy Never Goes Out of Style
Grooming Is Not an Option
Forget the 40-Hour Week
Check Entitlement at the Door
Forget Your Job Description
Build Intimate Relationships
Don’t Ever Stop Dreaming
Take Risks, Run Fast!
Exposure is Everything
Head Heart Soul
Using Your Head, Heart,
& Soul: 21 Ways to...
#SurviveYourStartup

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Using Your Head, Heart, & Soul: 21 Ways to Survive Your Startup

  • 1. Using Your Head, Heart, & Soul: 21 Ways to...
  • 2. Chad Norman VP of Marketing, SPARC Chad is a digital marketing strategist, proven leader, speaker, and author. As VP of Marketing at SPARC, he leads marketing and communication strategy across all business units. Previously at Blackbaud, the leading provider of nonprofit technology solutions, Chad managed digital marketing and online training teams. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. Chad has presented at dozens of industry events including SXSW, SHRM, IHRIM, Dig South, NTC, DMA, AFP, and has lectured at Wake Forest University, Indiana University, University of Michigan, and College of Charleston. @chadnorman #SurviveYourStartup Christina Lock VP of Human Resources, SPARC Christina has over 10 years of human resources and recruiting expertise with a proven track record of driving results, implementing ‘best-in-class’ processes, and instilling a business-minded approach to functional situations. A strategic problem solver with excellent aptitude in client negotiations and building rapport. As the Vice President of HR and Recruiting at SPARC, Christina and her team have hired over 300 Team Members in less than 5 years, all the while standing up internal HR processes from the ground-up. Previous to her position at SPARC, Christina held positions as Lead Recruiter for the Corporate Headquarters of a Fortune 500 company (ARAMARK), as well as a highly successful career in an external search firm. @cnlock
  • 3. Funding. Bootstrap. Pitch deck. Burn rate. Exit Strategy. VC. MVP. ROI. There are hundreds of thousands of publications, articles, and quotes about how to successfully guide CEOs and founders through those first few arduous years of a startup. And good reasons. Founders eat, breath, live their companies. It’s overtakes them. #SurviveYourStartup
  • 4. What a lot of us don’t consider, are those original 5, 10, 30, 50, 100 employees. The ones who took the ultimate risk. Jumped ship. Joined the cause. Saw the vision. You know who we’re talking about. The people who took your company from startup to viable, from napkin to profits, from garage to highrise. #SurviveYourStartup
  • 6. For those of you who have been on the ground floor from the early days, or for those of you who are considering the startup journey...forget your day job, welcome to your life job. Founders and early employees, pay attention: You’ll need your team to be in it for the long-haul. So what does it take? It’s more than just your experience, resume, or even your relationship. It takes ALL of you. Your head. Your Heart. And yes, Your Soul. #SurviveYourStartup
  • 7. Put Down Your Phone Make Decisions, Move On. Answer Every Email. Now. Perseverance Delegate It Take Some Advice Avoid Distractions 21 Ways to #SurviveYourStartup Work Out or Tap Out Early Morning Zen Sleep Fuel Your Body Right A Little Party Never Killed Nobody Classy Never Goes Out of Style Grooming Is Not an Option Forget the 40-Hour Week Check Entitlement at the Door Forget Your Job Description Build Intimate Relationships Don’t Ever Stop Dreaming Take Risks, Run Fast! Exposure is Everything Head Heart Soul
  • 8. Put Your Phone Down and Be Present. #SurviveYourStartup
  • 9. Make Decisions. Move On. #SurviveYourStartup
  • 10. “If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, LinkedIn #SurviveYourStartup
  • 12. “Answer every single email and every single comment on your blog for the rest of your FREAKING life.” - Gary Vaynerchuk #SurviveYourStartup
  • 13. #decisivness Make Decisions. Move Productivity: The By-Product of Perseverance #SurviveYourStartup
  • 14. “I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of ‘Wow, I’m not really sure I can do this,’ and you push through those moments, that’s when you have a breakthrough.” – Marissa Mayer, Yahoo #SurviveYourStartup
  • 16. “Virgin's ability to grow and diversify successfully was set in the company's early days, with my learning how to delegate and let go. This will probably seem counterintuitive to anyone who is in the midst of launching a business.” – Richard Branson, Virgin Group #SurviveYourStartup
  • 17. Take Some Advice. Throw the Rest Out. #SurviveYourStartup
  • 18. “Don’t take too much advice. Most people who have a lot of advice to give — with a few exceptions — generalize whatever they did.” – Ben Silbermann, Pinterest #SurviveYourStartup
  • 20. Work Out or Tap Out. #SurviveYourStartup
  • 21. “I hated every minute of training, but I said 'suffer now and live the rest of your life as a champion.” – Mohammad Ali #SurviveYourStartup
  • 23. “If you’re changing the world, you’re working on important things. You’re excited to get up in the morning.” - Larry Page, Google #SurviveYourStartup
  • 24. Sleep: Don’t Just Dream About It #SurviveYourStartup
  • 26. “Make sure your engine is running as well as your business engine, or eventually your engine will fail, and that means your business will too.” – Jeff Haden, Inc. Magazine Editor #SurviveYourStartup
  • 27. A Little Party Never Killed Nobody #SurviveYourStartup
  • 28. “Your reputation is more important than your paycheck, and your integrity is worth more than your career.” – Ryan Freitas, About.me #SurviveYourStartup
  • 29. Classy Never Goes Out of Style #SurviveYourStartup
  • 30. “People want to do business with you or become involved in your sphere of influence. They perceive you as successful and someone who can expand their possibilities. They trust you to act with responsibility, integrity and aplomb. Class acts tend to attract people who are at the top of their game.” – Jack Canfield, Author #SurviveYourStartup
  • 31. Grooming Is Not an Option #SurviveYourStartup
  • 32. Forget the 40-Hour Workweek (Sorry!) #SurviveYourStartup
  • 33. “I had to kick myself in the ass and recommit to getting up early, staying up late and consuming everything I possibly could to get an edge.” – Mark Cuban #SurviveYourStartup
  • 34. Check Entitlement at the Door #SurviveYourStartup
  • 36. Work with People You Can Trust & Build Intimate Relationships #SurviveYourStartup
  • 37. “My model for business is The Beatles. They balanced each other, and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they are done by a team of people.” - Steve Jobs, Apple #SurviveYourStartup#SurviveYourStartup
  • 38. Don’t Ever Stop Dreaming, Reaching, and Innovating #SurviveYourStartup
  • 39. “Stop chasing the money and start chasing the passion.” – Tony Hsieh, Zappos #SurviveYourStartup
  • 41. “The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg, Facebook #SurviveYourStartup
  • 43. “Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. Participate or fade into a lonely obscurity.” - Pete Cashmore, Mashable #SurviveYourStartup
  • 44. “For me, in business and in life, success came from my fear of failure.” #SurviveYourStartup
  • 45. Put Down Your Phone Make Decisions, Move On. Answer Every Email. Now. Perseverance Delegate It Take Some Advice Avoid Distractions 21 Ways to #SurviveYourStartup Work Out or Tap Out Early Morning Zen Sleep Fuel Your Body Right A Little Party Never Killed Nobody Classy Never Goes Out of Style Grooming Is Not an Option Forget the 40-Hour Week Check Entitlement at the Door Forget Your Job Description Build Intimate Relationships Don’t Ever Stop Dreaming Take Risks, Run Fast! Exposure is Everything Head Heart Soul
  • 46. Using Your Head, Heart, & Soul: 21 Ways to... #SurviveYourStartup