Social media may have given your marketing team a new swagger and sexiness, but sharing ownership of this valuable channel should be a priority for every human resources leader. Establishing community guidelines, monitoring the stream, and recruiting with social advertising are all activities that belong with those responsible for the employment brand: you! Can you put the genie back in the bottle and wrestle the Twitter account away from marketing? No. But you can take control of its tone, process, and measurement with these 20 proven tactics. Return from IHRIM a social hero, and show marketing you’ve got chops.

1. Take Social Back from Marketing!
20 Tactics for HR Leaders

2. Why You Should Care About SocialWhy You Should Care About Social

3. Who Really Owns Social?Who Really Owns Social?

4. % of Companies that Say Marketing
Dept. is Active on Social Media
% of Companies that Say Marketing
Dept. is Active on Social Media

5. % of Companies that Say HR Dept.
is Active on Social Media
% of Companies that Say HR Dept.
is Active on Social Media

6. % of Companies that Provide Social
Media Training to Employees
% of Companies that Provide Social
Media Training to Employees

7. % of Companies that Block Social
Media Access to Employees
% of Companies that Block Social
Media Access to Employees

8. Who Really Owns Social?Who Really Owns Social?

9. Social is the People Channel.
HR is the People Team.
Social is the People Channel.
HR is the People Team.

10. Employment Brand IS Your BrandEmployment Brand IS Your Brand

11. #1 Get Access to Social
Media Accounts
#1 Get Access to Social
Media Accounts

12. #2 Start Your Own
Social Accounts
#2 Start Your Own
Social Accounts

13. #3 Be Part of the Social Response Plan#3 Be Part of the Social Response Plan

14. #4 Start a Company-
Wide Social Sync
#4 Start a Company-
Wide Social Sync

15. #5 Actively
Recruit with
Engagement
#5 Actively
Recruit with
Engagement

16. #6 Promote
Employee
Twitter Lists
#6 Promote
Employee
Twitter Lists

17. #7 Promote Personal
Content of Employees
#7 Promote Personal
Content of Employees

18. #8 Start an Electronic
Recognition Program
#8 Start an Electronic
Recognition Program

19. #9 Own Your
Internal Social
Network
#9 Own Your
Internal Social
Network

20. #10 Evangelize Your Culture#10 Evangelize Your Culture

21. Awwww… Let’s take a
break!
Awwww… Let’s take a
break!

22. #11 Empower Social Engagement
on Employee Milestones
#11 Empower Social Engagement
on Employee Milestones

23. #12 Create Amazing
Video Content
#12 Create Amazing
Video Content

24. #13 Use Social Promotions to
Increase Engagement &
Improve Employment Brand
#13 Use Social Promotions to
Increase Engagement &
Improve Employment Brand
tweetups
photo contests
#hashtags
scavenger hunts FUNDRAISERS

25. #14 Monitor & Engage
the Chatter
#14 Monitor & Engage
the Chatter

26. #15 Monitor & Engage
Employment Brand Influencers
#15 Monitor & Engage
Employment Brand Influencers

27. #16 Recruit Using Social Advertising#16 Recruit Using Social Advertising

28. #17 Include Social
Data in Your Metrics
#17 Include Social
Data in Your Metrics

29. #18 Implement an Employee
Engagement Platform
#18 Implement an Employee
Engagement Platform

30. * From Charlene Li and Josh Bernoff's book Groundswell: Winning in
a World Transformed by Social Technologies
P = People: Who?
O = Objectives: Goals?
S = Strategies: Outcomes?
T = Technologies: Tools?
The P.O.S.T. method* #19 Get a
Strategy!
#19 Get a
Strategy!

31. #20 Generate Leads#20 Generate Leads

32. Social is the People Channel.
HR is the People Team.
Social is the People Channel.
HR is the People Team.

33. Questions?Questions?