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Finding Your People Story
How to Develop an Employer Brand
That Attracts Talent & Customers
New Marketing Funnel
AWARENESS
CONSIDERATION
CONVERSION
LOYALTY
ADVOCACY
New Recruiting Funnel
SOURCING
INTERVIEWING
HIRING
PROMOTION
REFERRALS
Talent Attraction Lifecycle
TODAY’S AGENDA
- What is Employer Branding -
- The Talent Attraction Lifecycle -
Recruiting, Interviewing, Making Offers,
Onboarding, Promoting, Referring
- Bring it All Together -
- About Catch Talent -
- Q&A -
Branding
How does it feel to work
at your company?
Employer
of professionals are
passive candidates75%
78%of candidates decide to apply for a
job before speaking to a recruiter
Employer Brand Leadership
Across every industry, companies are creating employer brand leadership
positions and departments to focus on talent attraction.
Employer Branding Execution
What Does it Affect & Where Do Candidates See It?
Careers Websites
Referral Campaigns
LinkedIn Company Pages
Job Descriptions
Interview Questions
Glassdoor Reviews
Social Media Channels
Industry Conferences &
Their Friends and Family!
Discover
Your
Employer
Value
Proposition
Employer Value Proposition (EVP)
EVP is a collection of formal and informal, tangible and intangible,
benefits offered by an employer in exchange for employment.
1 2 3
Conduct Focus
Groups, Surveys,
& Interviews
Use multiple methods to reach
across company and determine
perceived benefits.
Determine
Underlying Value
of Benefits
If healthcare is a benefit, the
value is security for family,
being treated as a person, and
company is altruistic.
Leverage EVP for
Attraction, Retention,
& Engagement
Apply the values to the different
stages candidate’s employment
lifecycle.
Talent Attraction Lifecycle
Talent Attraction Lifecycle
RECRUIT
Recruit Great Talent
Career Page Anatomy
Some of the things you should include are:
Why Work at Your Company
Day in the Life
Your Mission
Perks and Benefits
Job Openings
Meet the Team (Quotes, Photos, Videos)
Core Values
Products & Services
Major Call to Action (Join the Team!)
Talent Attraction Lifecycle
INTERVIEW
Interview Candidates
Talent Attraction Lifecycle
OFFER
Make the Offer
Talent Attraction Lifecycle
ONBOARD
Onboard Your Talent
IDEA
Use a Buddy System
Talent Attraction Lifecycle
PROMOTE
Promote Your Company
66%of candidates believe interactions
with employees are the best way to
gain insight into a company.
Enlist Your Social Army
Talent Attraction Lifecycle
REFER
Refer Your Network
Campaign Theme + Rules
Kickoff Email & Event
Social & Email Samples
Social Media Content
Landing Page
Track & Communicate Results
Talent Attraction Lifecycle
About Catch Talent
Catch is a recruiting and employer brand agency that delivers
talent attraction and marketing services to growing technology,
manufacturing, and engineering companies.
Based in Charleston, SC
35+ Years of Technical Recruiting Expertise
Local and National Clients
We specialize in the talent marketing lifecycle by recruiting,
screening, and qualifying the best candidates, then developing
employer brands that attract the next wave of talent and customers.
How We Help Businesses Grow
Recruiting Services
Attract the talent and hire the best candidates with:
Talent Attraction & Engagement
Position-Specific Sourcing
Pre-Screen, Qualify, & Select Candidates
Talent Pipeline Development
Interviewing Strategy & Development
Strategic Partner & Liaison
Employer Branding
Promote your talent to future recruits and customers with:
Employer Value Prop Development
Employee Referral Campaigns
Career Website Development
Social Media Engagement
Reputation Management
Executive Branding
Questions?
Answers?
Thank You!

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Finding Your People Story: How to Develop an Employer Brand That Attracts Talent & Customers

Editor's Notes

  1. Chad
  2. Chad
  3. Chad
  4. Chad
  5. Chad
  6. Why you should care… Because your candidates are looking Your competition gets it So do fortune 500 companies, your clients, and your partners.
  7. Why did you seek employment with our company? What elements of your job are most engaging? How do you view your position with this company? What formal benefits are most important to you? What informal benefits are most important to you
  8. Chad
  9. Hubspot Spotify Hootsuite
  10. Find a design firm
  11. Stop and make a point here, attraction lifecycle doesn’t stop once they’re in the doors. Turnover is expensive.
  12. Next first impression, THEIR 1st Day -agenda, lunch, buddy system, check ins
  13. Next first impression, THEIR 1st Day -agenda, lunch, buddy system, check ins
  14. Christina
  15. Christina