Andy Vogel: Integrate Mobile into a Broader Ad Campaign
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Andy Vogel: Integrate Mobile into a Broader Ad Campaign
7 de Oct de 2011•0 gostou•1,438 visualizações
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Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
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Andy Vogel: Integrate Mobile into a Broader Ad Campaign
- Evolving and relevant advertising platform
- Multiple OS platforms with clear monetization distinctions
- Preferred device for on-the-go activities such as weather, games, music, maps, and social networking
- More male, younger, higher HH. Intenders skewing older
- iPad is clear market share leader, few content consumption or monetization differences between platforms
- Broad content consumption, but fewer “Killer Apps”
- In the early stages iOS seems to be the dominant player, but lower-priced Android devices now making a volume play
- Print potential
- Usability and enhanced features are driving consumers to show a clear tablet reading preference. Advertising is compelling and continuing to evolve
- Monetizable platform
- Text Ads
- Expandable Ad Units for iPhone and Android
- Interstitials for iPhone and Android
- Text Ads in SMS or MMS
- Picture messaging in MMS
- Pre-roll video
- Post-roll video
- Banner (Idle Screen)
- Rich Media Ad Units (In App)
- Static/Animated Banners
- Text
- Interstitials
- Wallpapers
Notas do Editor
- The mobile phone far outstrips the reach of any other media channel in the world, it is the 7th mass-mediaThe mobile phone is a global media channelCompare and contract the numbers, mobile phone usage worldwide (4.6 billion phones, 3+ billion unique mobile subscribers), to that of other mass-market consumer products, like PCs or TVs. Point how fast the mobile phone has been adopted, in just 8 years, use grew from 1 billion to 4.6 billion users, by all accounts this is adoption rate far exceeds the adoption rates of all other consumer media channels (just think how long TVs have been in the market, 60 years). Mobile penetration is the highest in developed markets, largest areas of growth will come from developing markets. http://communities-dominate.blogs.com/brands/2010/11/preview-of-mobile-stats-to-end-of-year-2010-52-billion-subscribers-350m-people-got-their-first-phone.html2.3 Billion people have only one mobile phone account and phone (61% of all people who have a mobile)1.1 Billion people have two accounts (29%)350 Million people have three or more mobile accounts (9%)