SES New York 2011: Conversion Tool Box - By Bryan Eisenberg
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SES New York 2011: Conversion Tool Box - By Bryan Eisenberg
- 2. © 1998 - 2011 BryanEisenberg.com http://www.bryaneisenberg.com
- 3. © 1998 - 2011 BryanEisenberg.com
- 6. © 1998 - 2011 BryanEisenberg.com 6 92:1 Companies typically spend $92 to bring customers to their site. But only $1 to convert them.
- 7. Don’t do Slice & Dice Optimization © 1998 - 2011 BryanEisenberg.com
- 8. Can You Spot The Differences? © 1998 - 2011 BryanEisenberg.com
- 10. Testing, It’s All About Motivations & Influencing People © 1998 - 2011 BryanEisenberg.com
- 11. © 1998 - 2011 BryanEisenberg.com Do you have a structured approach to improving conversion rates? Response 2010: 283 Response 2009: 270 Source: 2010 Conversion Report from eConsultancy
- 12. © 1998 - 2011 BryanEisenberg.com 48% No control over conversion Limited time and resources are the major barrier to improving conversion Source: 2010 Conversion Report from eConsultancy
- 13. © 1998 - 2011 BryanEisenberg.com On average, how many tests do you carry out each month on your website? Response 2010: 222 Response 2009: 271 Source: 2010 Conversion Report from eConsultancy 61% do less than 5 tests per month
- 14. Omniture & Google Analytics © 1998 - 2011 BryanEisenberg.com
- 15. Form Analytics © 1998 - 2011 BryanEisenberg.com
- 16. Voice of Customer © 1998 - 2011 BryanEisenberg.com
- 17. Call Tracking © 1998 - 2011 BryanEisenberg.com
- 18. Speed Check © 1998 - 2011 BryanEisenberg.com http://www.websiteoptimization.com/services/analyze/
- 19. © 1998 - 2011 BryanEisenberg.com
- 20. Smush Those Graphics © 1998 - 2011 BryanEisenberg.com
- 21. © 1998 - 2011 BryanEisenberg.com
- 23. TreePodia © 1998 - 2011 BryanEisenberg.com
- 24. © 1998 - 2011 BryanEisenberg.com
- 25. © 1998 - 2011 BryanEisenberg.com
- 26. © 1998 - 2011 BryanEisenberg.com Variation A Variation B Variation C In the background Treepodia’s Smart Video Platform generates a few versions of each video, analyzes CVR performance, & directs traffic flow to the best performing variation, automatically 100 Views 3 Orders 100 Views 1 Order 100 Views 6 Orders
- 27. Dynamic Video Sitemap © 1998 - 2011 BryanEisenberg.com Traffic
- 28. UserTesting.com/ppctest © 1998 - 2011 BryanEisenberg.com SES2011
- 29. Mockflow © 1998 - 2011 BryanEisenberg.com
- 30. Get Premise © 1998 - 2011 BryanEisenberg.com
- 31. 5 Second Test © 1998 - 2011 BryanEisenberg.com
- 32. Free Behavioral Targeting © 1998 - 2011 BryanEisenberg.com
- 33. Testing With Google Website Optimizer © 1998 - 2011 BryanEisenberg.com
- 34. Testing for Low Traffic Websites © 1998 - 2011 BryanEisenberg.com
- 35. Optimizely © 1998 - 2011 BryanEisenberg.com
- 36. Monetate © 1998 - 2011 BryanEisenberg.com
- 37. BEST OF 2010
- 43. BoostCTR.com © 1998 - 2011 BryanEisenberg.com 2
- 44. Contests Are Crowd Sourced to Their Network © 1998 - 2011 BryanEisenberg.com 3 Boosters scan for contests to enter
- 45. You Approve the Ads to Test © 1998 - 2011 BryanEisenberg.com 6 Advertiser approves the ad
- 46. BOOSTCTR TRACKS THE CONTESTS AND REPORTS ON RESULTS © 1998 - 2011 BryanEisenberg.com 7 Advertisers track the progress of their contests
- 47. Run The Boosted Ads and Pause Others © 1998 - 2011 BryanEisenberg.com 8
- 48. Get Speeding! © 1998 - 2011 BryanEisenberg.com
- 49. It’s Not the Tool, It’s How You Use It http://mo.am/21secrets © 1998 - 2011 BryanEisenberg.com
Editor's Notes
- Compared to last year, a slightly higher proportion of company respondents (24% compared to 23% in 2009) feel that their organisations have a structured approach to improving conversion rates. However, this percentage is still very low. 89% of survey respondents who had a structured approach to improving conversion have seen improved conversion rates in the last 12 months.
- "Nearly half of company respondents (48%) felt that they had very little or no control over conversion and this has got worse since last year." "Respondents frequently cited limited time and resources as major barriers to improving conversion rates."
- Of those who carry out website testing, the majority (61%) say they do five tests or fewer each month. The proportion of organizations that undertake regular testing is still low.
- Translates to over 4 million of the 13 million email subscribers we ended up with
- They pick ad group they want us to improve (or we can look at account and recommend them) Whole Account = Discounted price
- They pick ad group they want us to improve (or we can look at account and recommend them) Whole Account = Discounted price
- Boost software tracks the ‘contest’ and reports on results.