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Podcasting to Build Community

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Podcasting to Build Community

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Building community in the creation and management of a podcast is essential. This presentation - originally presented at Social Media Strategies Summit in Dallas - covers the methods to build community and some examples that apply in social media, blogging and beyond.

Any questions - please do not hesitate to email me at WhyISocial@gmail.com

Building community in the creation and management of a podcast is essential. This presentation - originally presented at Social Media Strategies Summit in Dallas - covers the methods to build community and some examples that apply in social media, blogging and beyond.

Any questions - please do not hesitate to email me at WhyISocial@gmail.com

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Podcasting to Build Community

  1. 1. Podcasting To Build Community #SMSSummit@CBarrows | @WhyISocial
  2. 2. @CBarrows Who Am I? #SMSSummit
  3. 3. #SMSSummit What is “Why I Social” • Launched January 2015 • Inspired by the Nerdist Podcast • Focuses on CONVERSATION Social Links • Twitter: @WhyISocial • Facebook /WhyISocial Graphic by Cody Stevenson - CEO/Founder - Fifty 2 Creative - Podcast alum
  4. 4. #SMSSummit So Why Podcasting?
  5. 5. #SMSSummit The Rise of the Podcast Flickr User: LMicrofono
  6. 6. #SMSSummit Consumable Flickr User: skolmann
  7. 7. #SMSSummit Relevant
  8. 8. #SMSSummit Targeted Exposure Flickr User: IceManPhotos
  9. 9. What’s Your Story? Flickr User: nirufe #SMSSummit
  10. 10. #SMSSummit Podcast Needs Flickr User: nirufe - Purpose or mission statement - Format - Schedule - Short and long-term plan - Goal
  11. 11. Creating 
 Community Flickr User: evamaria_n #SMSSummit
  12. 12. Flickr User: evamaria_n …Takes Time Flickr User: Toni_VC #SMSSummit
  13. 13. Flickr User: JuliaRowe Getting Started: Put People (Community) First ^^ your audience knows this #SMSSummit
  14. 14. Flickr User: leweb3 The Audience First Approach #SMSSummit
  15. 15. #SMSSummitFlickr User: MKHMarketing Start With Social
  16. 16. #SMSSummitFlickr User: benmciver Don’t wander - lead w/ purpose!
  17. 17. The Power of “Hello” Flickr User: wonderferret #SMSSummit
  18. 18. #SMSSummitTwitter: @WhyISocial, @BrandBoostcast Converse
  19. 19. Flickr User: Jarbo Ask Questions #SMSSummit
  20. 20. Listen for Feedback Flickr User: AlanLevine #SMSSummit
  21. 21. #SMSSummitGraphic: Zoomph Determine Influencers
  22. 22. #SMSSummitGraphic: Zoomph Listen!
  23. 23. #SMSSummit Reward influencers with
 surprise and delight Credit: BBC - Doctor Who
  24. 24. #SMSSummitFlickr User: wespeck Create Content W/ Your Listeners
  25. 25. Fan-Focused Shows #SMSSummit
  26. 26. Guest or Topic RequestsShow You Hear Them #SMSSummit
  27. 27. Flicker User: brainsonic Feature Power Listeners #SMSSummit
  28. 28. #SMSSummit Create an Ambassador Program @CKardos @Cait_Waters @Brents47
  29. 29. #SMSSummit Community Tools Facebook Group Slack Community
  30. 30. #SMSSummit Utilizing Slack and FB Groups • Provides ambassadors with direct access to 
 one another promoting additional collaboration Value • Enables accessibility of content (both yours 
 and ambassadors) • Offers opportunity to expand reach of podcast
 and expand community through word of mouth
  31. 31. #SMSSummit Breaking Down Slack Usage • EPISODES, GRAPHICS and PREVIEWS provide ambassadors 
 quick links to latest content. 
 • SHAREYOURSTUFF allows easy way for ambassadors to share 
 what they’re working on. This provides additional content for 
 social accounts AND allows ambassadors to get to know one 
 another better. 
 • SUGGESTEDGUESTS allows ambassadors to help shape the show.
 • WATERCOOLER is a place to shoot the breeze and have open 
 conversation amongst all ambassadors and host. 
 • TWEETS is a place where all @WhyISocial Tweets are shown for 
 easy sharing and future reference.
  32. 32. #SMSSummit Leverage User-Generated Content Provides ambassador ROI Demonstrates investment 
 in community Puts #PeopleFirst End Results
  33. 33. #SMSSummit “Relationships are like muscle tissue…”
  34. 34. #SMSSummit Let’s Converse! @CBarrows @WhyISocial WhyISocial@gmail.comCBarrows@gmail.com

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