1. New Product Development strategy -for the pureh2o company

2. what is design?

3. good design can change a business -currently the goal of the pureh2o company

4. more than just a beautiful item -quatreau must create a user experience

6. great design has user benefits not features -great design provides a reason to own it

7. it doesn’t make the user think -great design is instinctive =( =) requires thought

8. it creates an emotional attachment -it is this attachment that makes iconic design

9. Great design is process driven -this is the role of the NPD strategy document

10. great design starts with a problem

11. a solution arrives when design is used as a lever to solve a problem

12. great design repeats and refines

13. brand is how customers feel about you -the wrong design can devalue a brand

14. branding is not just putting your name on something -no visual identity to our product range as it stands, part of the aim of the NPD plan

15. product families come from an archetype -due to our situation this must be quatreau

16. archetypes express a brand value -this is what customers aspire to when they buy

17. From this you produce a design theme -this is a set of resources a design is built from