Social media 4 staffing firms

power of people.
#TechUSASocial
Presented by: Chris Frew
@BiotechMd

Social Networking for Business

Expectations?
Define Social Networking for Business
Discuss why Social Networking is important
 To our Candidates, our Clients, our Competitors
Discuss the benefits of social networking & social recruiting
Share examples of how we can use these tools for our
business
 LinkedIn, facebook, Twitter, YouTube, etc.
Define Tech USA’s goals and Social Strategy
Immediate take-aways to impact your business


Does this look familiar?
I’m eating a #donut

I ‘Like’ donuts

My skills include donut eating

Watch me eat my donut

This is where I eat donuts

Here’s a vintage pic of my donut


What is social Networking for Business?
“It is the STRATEGIC use of online social networks to facilitate the
ENGAGEMENT of your TARGET audiences through a series of
BRAND-FOCUSED messages with specific end GOALS.”

Keys to Success:
Strategic – a plan based off of your business
ENGAGEMENT – no different than regular networking
 RT: Successful Brands are SOCIAL!
Target audience – messages delivered to the intended market
Brand-Focused – consistent & reflective
 CONTENT is King
Goal oriented – what is the ROI?


Why do we need to think social?
Over 2.8 billion people using social media networks
Users spend a quarter of their internet time on social
media channels.
50% of all social media users follow brands and 36% post
brand-related content.
56% of consumers say they are more likely to recommend
a brand after becoming a fan on Facebook.


Why is Social important to our Candidates?
82% of Job Seekers use social networks
36.6 Million jobs seekers used social media to find their last job
29% use social media as their primary tool for job searching
46% Spend more than 6 hrs/wk job searching on social media sites
50% still spend most of their time on job boards... BUT…
 Most job boards now have social sharing capabilities


Why is Social important to our Clients?
92% of Co’s are using social media for recruitment this year
73% have made a hire from social media this year
 89% from LinkedIn, 25% through Facebook and 15% through Twitter.
57% say it improves company branding
52% say it generates more applicants
48% say it produces more referrals


IS SOCIAL RECRUITING
REAL?

#TweetMyJobs


Benefits of Social Media for Staffing?
 Post jobs for free
 Attract candidates & referrals
 Leads
 Recommendations
 Market Insights
 Branding
 Candidate feedback
 ___?____


H


How are we successfully using social
now?
Facebook
 Post jobs
 Follow Companies & get leads
 Groups & Events
 Market insights & leads
Twitter
 Leads & Market Info
 Post Jobs
 Branding & Engagement


How are we successfully using social
now?
YouTube
 Market Insights
 Client Info for Candidates
Meetup Groups
 Recruiting & leads
Pinterest
 Job & Company Info


Are our competitors social?


But what’s the R.O.I.?
Staffing Industry Analysts 2012 Best Practices Report
 Bayside Solutions – Best Use of LinkedIn
 1000 Likes & 160+ recommendations = Immediate Revenue Impact
 Yoh* – Best Company Blog
 8,500 monthly site visits, 140 sales lead per month = $5M Revenue
 Harvey Nash – Best Integrated Campaign
 Blog + LinkedIn + CIO Survey = $1M+ Revenue

Allegis Group – www.21-R.com
 Developed & launched their own fully
integrated social recruitment
Platform & CRM System


So when candidates or clients start there
search… where does Tech USA stack up?


What’s The Tech USA Social Strategy?
HIRE MARK!


What’s The Tech USA Social Strategy?

YOU!
It’s a collaborative effort
It’s going to take individual ownership
We’re going to do it right


4 Goals of the Tech USA Social Strategy

1.Establish & Promote our Brand
2.Engage with Candidates & Clients
3.Identify leads & filter them to divisions
4.Drive candidate applications
 Internal & External


Next Steps to a Social TechUSA
One Main Facebook Page
 Drive our brand
 Sell our culture
 Advertise internal jobs
 Engage our clients

4 Division Pages
 Drive our Brand
 Post jobs
 Engage our candidates & clients


Next Steps to a Social TechUSA
LinkedIn Strategy
 Connect with EVERY client and candidate
 Ask for 5 recommendations --> Intro’s
 Update your status on a regular basis
 Post jobs & industry info
 Engage in groups

Twitter Strategy
 1 Main account & 4 Main Division accounts
 Tweet all of our jobs
 Share current events and industry info
 Engage with people!


CONCLUSIONS
Social Networking isn’t a magic arrow
It takes brand conscience thinking
It’s no different than regular networking
It’s a longer term strategy
You can do it all from SmartSearch
IT WORKS!


Questions?
#TechUSASocial
@BiotechMd

References

The following resources were used for this presentation:
http://www.staffingindustry.com/Research-Publications/Publications/Staffing-Industry-
Review/May-2012/Beyond-Cool-Factor

http://recruiting.jobvite.com/news/press-releases/pr/jobvite-social-recruiting-survey-
2012.php

http://www.talenthq.com/2012/05/the-latest-social-media-stats-for-2012/

http://www.toprankblog.com/2011/04/b2b-social-media-infographics/

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