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Coupons Order Bumps & One-time Offers

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This 2019 presentation (for #wcoc) walks thru a set of tools that can help store builders drive revenue up for each transaction, using coupons, order bumps and one-time offers.

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Coupons Order Bumps & One-time Offers

  1. 1. Coupons OrderBumps& OneTimeOffers CHRIS LEMA
  2. 2. Cart abandonment is a problem. Sometimes we’re the ones that create the problem.
  3. 3. VIEW PRODUCT ADD TO CART LEAVEWHY WOULD SOMEONE LEAVE? WHAT’S GOING ON?
  4. 4. VIEW PRODUCT ADD TO CART LEAVEPEOPLE LEAVE OUR STORES LOOKING FOR COUPON CODES.
  5. 5. IT’snotthat couponsarebad. It’showwe implementTHEM.
  6. 6. https://chrislema.com/wooURLcoupons
  7. 7. Even better than not showing the coupon code is auto-applying discounts.
  8. 8. https://chrislema.com/woodiscountrules
  9. 9. Using automated coupons effectively means you need to let people know about the offer in advance.
  10. 10. https://chrislema.com/useahoy COUPON: AHOYLEMA
  11. 11. VIEW PRODUCT ADD TO CART CHECKOUT WHAT IF YOU COULD MAKE EVERY CART MORE VALUABLE? ORDER BUMP AUTO COUPON
  12. 12. You experience order bumps in the grocery store all the time. At the checkout stand.
  13. 13. Keep your order bump to under 20% of the triggering product & you should be good.
  14. 14. VIEW PRODUCT ADD TO CART CHECKOUT THE PERFECT COMBO TO MAXIMIZE REVENUE ORDER BUMP ONE TIME OFFERS AUTO COUPON
  15. 15. UPSELLSWORK bestwhenthey Comeaftera Transaction.
  16. 16. https://chrislema.com/cartflows
  17. 17. Coupons Orderbumps One-timeoffers Aretoolstodrive Revenue.Usethem.
  18. 18. CHRIS LEMA LIQUID WEB @chrislema

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