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Content Strategy - Be Yoda, Not Luke

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My presentation for WordCamp Minneapolis, 2016 on Content Strategy for bloggers and business sites.

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Content Strategy - Be Yoda, Not Luke

  1. 1. BE YODA NOT LUKE A CONTENT STRATEGY THAT WINS – FOR BUSINESSES AND BLOGGERS ALIKE @CHRISLEMA
  2. 2. BE A COACH NOT A KNOW-IT-ALL YOUR PROSPECTS ARE THE HERO, NOT YOU @CHRISLEMA
  3. 3. WHEN NINE HUNDRED YEARS OLD YOU REACH, LOOK AS GOOD YOU WILL NOT. ABRAHAM LINCOLN @CHRISLEMA
  4. 4. EVERY SITE NEEDS A VARIETY OF POSTS DOES ANYONE REMEMBER KARATE KID? @CHRISLEMA
  5. 5. FEAR LEADS TO ANGER…ANGER LEADS TO HATE…HATE LEADS TO SUFFERING. MUHAMMAD ALI @CHRISLEMA
  6. 6. DEFINE THE JOB OF EACH POST PEOPLE HIRED MILKSHAKES FOR BREAKFAST @CHRISLEMA
  7. 7. JUDGE ME BY MY SIZE, DO YOU? TYRION L ANNISTER @CHRISLEMA
  8. 8. END EACH POST WITH THE NEXT STEP YOU’RE TAKING PEOPLE ON AJOURNEY @CHRISLEMA
  9. 9. ALWAYS TWO THERE ARE; NO MORE, NO LESS. A MASTER AND AN APPRENTICE. MR. MIYAGI @CHRISLEMA
  10. 10. UNAWARE PROBLEM AWARE SOLUTION AWARE PRODUCT AWARE FULLY AWARE DISCOVERY CONSIDERATION DECISION DEVELOP PROBLEM VOCABULARY DEVELOP SOLUTION VOCABULARY ARTICULATE AVAILABLE OPTIONS MATCH VALUES & NEEDS DIFFERENTIATE YOUR SOLUTION CONTENTTYPES • CHECKLISTS • STORIES • Q&A • MAPS • LISTS • HOWTO • TUTORIALS • WHITE PAPERS • COMPARISONS • OPINIONS • BEST OF • GUIDES • CASE STUDIES • BUYER’S GUIDE • HEAD TO HEAD @CHRISLEMA
  11. 11. DO. OR DO NOT. THERE IS NO TRY. ELON MUSK @CHRISLEMA
  12. 12. CHRIS LEMA WORDPRESS: CHRISLEMA.COM LEADERSHIP: BEYONDGOOD.COM @CHRISLEMA

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