1. Project “Phoenix”
ICT: Transforming Education through Technology <ICT: Transforming Education through Technology <11>>
Institute of Computer TechnologyInstitute of Computer Technology –– Identity StrategyIdentity Strategy
Wednesday, January 3, 2007Wednesday, January 3, 2007
ICTICT’’s Mission, Vision, & Valuess Mission, Vision, & Values
For the 21st CenturyFor the 21st Century
CF Camargo & H ChristensenCF Camargo & H Christensen

2. Project “Phoenix”
ICT: Transforming Education through Technology <ICT: Transforming Education through Technology <22>>
Strategic Planning ModelStrategic Planning Model
A B C D EA B C D E
• Environmental Scan
Assessment
• Background
Information
• Situational Analysis
• SWOT – Strength’s,
Weaknesses,
Opportunities,
Threats
• Situation – Past,
Present and Future
• Significant Issues
• Align / Fit with
Capabilities
• Mission & Vision
• Values / Guiding
Principles
• Major Goals
• Specific Objectives
• Performance
Measurement
• Targets / Standards of
Performance
• Initiatives and
Projects
Baseline Components
• Performance
Management
• Review Progress –
Balanced Scorecard
• Take Corrective
Actions
Down to
Specifics
Evaluate
Where we are Where we want to be How we will do it How are we
doing
• Gaps--ID & Analysis • Action Plans • Feedback upstream –
revise plans

3. Project “Phoenix”
ICT: Transforming Education through Technology <ICT: Transforming Education through Technology <33>>
Major Components of theMajor Components of the
Strategic Plan / Down to ActionStrategic Plan / Down to Action
MissionMission
VisionVision
GoalsGoals
ObjectivesObjectives
MeasuresMeasures
Why we existWhy we exist
What we want to beWhat we want to be
Indicators andIndicators and
Monitors of successMonitors of success
Desired level ofDesired level of
performance and timelinesperformance and timelines
Planned Actions toPlanned Actions to
Achieve ObjectivesAchieve Objectives
O1O1 O2O2
AI1AI1 AI2AI2 AI3AI3
M1M1 M2M2 M3M3
T1T1 T1T1 T1T1
Specific outcomes expressed inSpecific outcomes expressed in
measurable terms (NOT activities)measurable terms (NOT activities)
Strategic PlanStrategic Plan
Action PlansAction Plans
Evaluate ProgressEvaluate Progress
TargetsTargets
InitiativesInitiatives
What we must achieve to be successfulWhat we must achieve to be successful
Assessment

4. Project “Phoenix”
ICT: Transforming Education through Technology <ICT: Transforming Education through Technology <44>>
ICTICT’’s Mission Statements Mission Statement Components
to help transform education through technology;
to advance excellent teaching through professional development; and
to create and implement high quality, equity-based educational, products and services
that provide students and teachers with the computing and new media skills needed to
successfully compete in 21st Century classrooms and job markets.
ICT’s Mission is

5. Project “Phoenix”
ICT: Transforming Education through Technology <ICT: Transforming Education through Technology <55>>
ICTICT’’s Vision Statements Vision Statement Components
…a world where diverse learners, including the underserved and disadvantaged, have
equal access to computing technology as an educational and economic tool.
…classrooms with teachers and students employing computing and other new media
technology in ways that make their classroom experience more compelling, rewarding
and transforming.
…computing technology playing a significant role in fostering a more equitable and
humane world.
ICT Envisions

6. Project “Phoenix”
ICT: Transforming Education through Technology <ICT: Transforming Education through Technology <66>>
ICTICT’’s Principles and Valuess Principles and Values Components
Diversity, gender equity, equal opportunity, and a socially just society.
Education and its role in serving and enriching individuals and society.
Students, regardless of age, and their interest in growing and developing.
Teachers and the value and positive influence they bring to students and the world around
them.
Computing technology and its increasingly important role to the individual, society and the
world.
ICT Values

7. Project “Phoenix”
ICT: Transforming Education through Technology <ICT: Transforming Education through Technology <77>>
Assessment Model:Assessment Model:
S W O TS W O T
Assessment
External Assessment: Marketplace,
competitor’s, social trends, technology,
regulatory environment, economic cycles .
External Assessment: Marketplace,
competitor’s, social trends, technology,
regulatory environment, economic cycles .
Internal Assessment: Organizational
assets, resources, people, culture,
systems, partnerships, suppliers, . . .
Internal Assessment: Organizational
assets, resources, people, culture,
systems, partnerships, suppliers, . . .
• Easy to Understand
• Apply at any
organizational level
• Needs to be
Analytical and
Specific
• Be honest about our
weaknesses
Good Points Possible Pitfalls
SWOT SWOT

8. Project “Phoenix”
ICT: Transforming Education through Technology <ICT: Transforming Education through Technology <88>>
SStrengthstrengths Assessment
1. Exceptionally Hardworking and Creative Staff and Committed Board
2. In Existence Since 1982
3. Great capacity and knowledge to oversee, manage, and implement large-scale national
and international education projects including curriculum development, supporting
translation and localization efforts, developing and co-facilitating teacher training and
train-the-trainer sessions, MORE
4. Abundant Community Goodwill
5. Partner Success Accelerator (e.g. Intel, MSFT, etc.)
6. Event Management and Logistics Coordination
7. Program Development, Administration, and Management
8. Skilled, Certificated, and Multi-talented workforce comprised of experienced classroom
teachers
9. Latent channels for distribution in K-12, ASP, STEM, and other teacher Tech Ed
integration projects
ICT’s Strengths

9. Project “Phoenix”
ICT: Transforming Education through Technology <ICT: Transforming Education through Technology <99>>
WWeaknesseseaknesses Assessment
1. Limited IP asset-base, low brand equity, low community awareness, and low identity
audit scores
2. Limited funds for new business, grant, and program development activities: under-
funding will impact initial campaigns CFC & HC are crafting
3. Limited Organization-Wide Capacity for Strategic Planning
4. Byzantine SACS accounting and financial reporting systems: redundant, resource-
intensive (MP, LF, JU & CFC) – not to mention dual CY & AY annual budgets
5. No grant/budget/variance reporting and accounting system that reconciles client and
district accounts easily
6. Staff Culture: 1/3 Helsinki; 1/3 BWS, 1/3 like HC & me, lost in the wilderness; need to
build leadership skills of all team members must be systemic process
7. Unencumbered funds – no revenue diversification, rainy-day cushion, or exit strategy
8. Low non-profit/501 issue awareness and non-profit earned income/grant management:
need to build staff skills & knowledge base (organization effectiveness mini-grants)
9. Virtual, distributed, email-based workforce and workplace creating latencies and lags in
information & decision making processes (need better IT infrastructure)
ICT’s Weaknesses

10. Project “Phoenix”
ICT: Transforming Education through Technology <ICT: Transforming Education through Technology <1010>>
OOpportunitiespportunities Assessment
1. New corporate or international NGO customers/partners/donors
2. New Partners and Allies (e.g. NASA, CUE, UC, etc.) to continue “Success Accelerator
model” for REPLICATION platform, based on content creation/delivery, program roll-
out, localization & implementation through capacity-building, train-the-trainer
technology transfer methodologies & sustainable professional development strategies
3. Latent channels for distribution in K-12, ASP, STEM, and other teacher Tech Ed
integration projects
4. Technology Transfer Solutions Provider for aviation, hi-tech and health sciences
industries (biomatics/infomatics; device training, etc.)
5. Becoming a CHANNEL, or distributor/implementation partner to other EdTech/Ed
publishers & solution providers (NSF, NASA, Discovery, CLRN, FLVS, etc.)
6. New grants for new programs; new grants for old programs; new grants… $$$
7. New business development: content development and design; training development
and delivery; professional development curriculum; STEM current development; CS
current development
8. Turn-key professional development, workforce and academic development, and
educational support products and programs
ICT’s Opportunities

11. Project “Phoenix”
ICT: Transforming Education through Technology <ICT: Transforming Education through Technology <1111>>
TThreatshreats Assessment
1. Limited everything: time, resources, people, budget … did I mention TIME!
2. Very little working capital, we’re solvent: we can pay the bills on what’s already planned,
but we are limited on changes that can be made
3. People: resistance to change, new regime, old fears, new fears, and dispersed to four
corners without an adequate ICT-platform (in this case, information, communications
technology)
4. Partners/Patrons: 3rd party, co-employment issues (undue influence on ICT internal
processes given our public entity status)
5. Limited capacity in terms of systems, staffing and reserve
6. Even, if grant development is successful, it’ll be another 6-9 months before we learn of
award, let alone before receiving a grant letter & check/EFT
ICT’s Threats

12. Project “Phoenix”
ICT: Transforming Education through Technology <ICT: Transforming Education through Technology <1212>>
Significance of Double PhoenixSignificance of Double Phoenix
This Double Phoenix design is similar to one found on a mirror dating from the Northern Wei DynastyThis Double Phoenix design is similar to one found on a mirror dating from the Northern Wei Dynasty
(AD 386-534). The twin Phoenix represents the female or yin form of energy and embodies creative(AD 386-534). The twin Phoenix represents the female or yin form of energy and embodies creative
rebirth and revitalization, the beginning of a new life that will bring both material and spiritualrebirth and revitalization, the beginning of a new life that will bring both material and spiritual
regeneration. The Phoenix also represents fire and thus activity that will produce gold, which is whyregeneration. The Phoenix also represents fire and thus activity that will produce gold, which is why
the figures are encircled in a gold cloisonne motif. The cool turquoise and jade backgrounds add thethe figures are encircled in a gold cloisonne motif. The cool turquoise and jade backgrounds add the
soothing elements of water to harmonize with the fierce energy of the fire phoenix.soothing elements of water to harmonize with the fierce energy of the fire phoenix.