Salesforce of Things
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Road Apps presentation at Dreamforce'13 about realtime event processing using connected devices.
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Salesforce of Things
- 1. Salesforce of Things Real-time Event Handling in Logistics Operations Dipen Dhruv, Solution Engagement Director, salesforce.com @ddhruv Cesar Schneider, CTO & Co-Founder, Road Apps @cesschneider
- 2. Rise of the Machines
- 3. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 4. What to expect from today Learn about trigger-based applications and creation of custom bots to automate common tasks and actions based on data from devices. Demonstrate events and actions available to create these custom bots based on different scenarios.
- 5. Mauricio Ciglio CEO & Founder, Road Apps @mauriciociglio Cesar Schneider CTO & Co-Founder, Road Apps @cesschneider
- 6. All about Road Apps Cloud-based application platform focused on logistics market Monitor more than 50,000 vehicles every year Process more than 1,000,000 events per month Automate processes based on custom rules Generate dashboards with real-time KPIs Route optimization algorithms Fleet management Platform API
- 7. Overview Logistics market in Brazil 60% of cargo transported by road 130.000 companies 2.400.000 trucks 6% of GDP Ecommerce Market size: 12B USD 20% YoY growth Source: NTC Brazil, Ecommercebrasil
- 8. Problem: 12K stolen shipments per year GPS Door sensor Trunk sensor Disconnected cart Speed Engine on/off
- 9. Current Model Install GPS device Each technology has different software Requires a middleware to integrate different technologies Requires a person to monitor and audit operation
- 10. Additional Data TMS (Transportation Management System) WMS (Warehouse Management System) Driver feedback Labor and traffic laws
- 12. Solution 1: BYOD Drivers can use their own smartphone Low cost for acquisition and communication SaaS model, license per vehicle or executed tasks Supervisors can monitor and control their fleet from anywhere
- 13. Solution 2: Real Time Event Handling
- 14. Connecting events to actions EVENTS - Out of route - Out of schedule - Unexpected stop - Over speed - Maximum time on route - Restricted zones ACTIONS - Send message to driver - Send email to supervisor - Send a sound alert - Block vehicle
- 15. LogBot (Logistic Robot) It’s a “virtual” logistic agent that handles multiple events in real time Executes pre-defined actions based on events received from devices Acts on the exact moment it receives an event Able to execute many tasks at same time ADVANTAGES Reduced number of human errors Faster response to events An agent handles only critical issues
- 17. Passive or Active Monitoring? Passive Active An event is handled only at the moment a person All events are verified and compared to preidentify something wrong defined conditions Actions are taken with a delay of minutes (sometimes hours) Actions are executed immediately when a condition is triggered A person can handle events in a serial fashion (one after another) A robot can handle multiple events and dispatch many actions at same time A person can miss important events by leaving his desktop for a few minutes A robot works 24/7/365 and don’t need to eat or go to restroom
- 18. Event Feed •Check the latest events received •Filter events by priority level •Scroll down to see event history
- 19. Dashboard •Analyze your data in realtime •Create new graphs based on our •pre-defined metrics •Compare your planned routes with executed routes by drivers
- 20. Vehicles Real-time information of your fleet and get the last location for each vehicle Get additional details about route completeness
- 21. Routes Verify each planned route and status Verify all restricted areas within each city
- 22. Final considerations • Make faster decisions • Automate routine tasks • Reduce human errors • Fleet cost reduction • Active monitoring • Easy integration using API
- 24. Cesar Schneider CTO & Co-Founder @ Road Apps cesar@roadapps.net http://roadapps.net
Editor's Notes
- Recent CNBC Prime episode on the “Rise of Machines” discussed the Industrial and Commercial IoT and the technological revolution underway powered by devices as small as a grain of rice. Sensors, capable of tracking and recording everything we do. Sensors in our smartphones, our cars, our appliances, even our bodies, that are connected to the Internet to share information and make our world smarter. Virtually all products that use electricity – from toasters and turbines to jet engines and sprinklers – now have the ability to "talk" to each other, and to us. And, what they have to say is profoundly transforming our lives - the way we travel, treat disease, and enjoy our homes. My name is Dipen and I am a Solution Engagement Director based out of our Australian offices in Sydney, today I am fortunate to be hosting this session So let’s get started!
- This is our safe harbor statement which reminds you that we are a publically traded company and you should make any and all purchasing decisions based on publically available information and currently available technology. It’s available on our website if you’d like to read it in more detail, but I’ll leave that to you.
- This is a 30 min session and I have allowed for the last 10 minutes for Q&A. What do we expect from this session? Learn Learn about trigger-based applications and creation of custom bots to automate common tasks and actions based on data from devices. Demonstrate events and actions available to create these custom bots based on different scenarios. By a show of hands, how many of you have embarked on a project that exploits this connected world of devices? How many of you are planning to embark on a project? Looks like we have a high % of the audience who have delved into the connected world – The concept of intelligent transportation has been around for a long time but it was not until the emergence of the Internet of Things (IoT) that it could become a reality. IoT combines automation with cloud computing, WiFi, GPS, RFID and telephony to enable smart and intelligent applications, bringing with it a new driving force as well as enormous business opportunities. and to explore this world of connected logistics operations lets welcome ..
- MAURICIO HAS MORE THAN 9 YEARS EXPERIENCE IN LOGISTICS MARKET, WITH EMPHASIS IN CARGO INSURANCE AND RISK MANAGEMENT. HE HAS MARKETING AND ADMINISTRATION BACKGROUND AND WORKED AS EXECUTIVE ACCOUNT MANAGER INTERACTING WITH SOME BIG COMPANIES IN BRAZIL LIKE HEINEKEN AND NOKIA. CESAR HAS MORE THAN 15 YEARS OF EXPERIENCE IN SOFTWARE DEVELOPMENT USING LANGUAGES LIKE C++, PHP, JAVA, RUBY AND LINUX PLATFORM. CESAR HAS WORKED ON DIFFERENT COMPANIES IN BRAZIL, CHILE AND UNITED ARAB EMIRATES ACROSS DIFFERENT MARKETS SUCH AS RISK MANAGEMENT, VEHICLE TRACKING, GEOLOCATION, GIS, E-COMMERCE, MOBILE APPLICATIONS, SYSTEMS INTEGRATION, WEB SERVICES AND LINUX SERVER ADMINISTRATION. THEY ARE FOUNDERS OF ROAD APPS A BRAZIL-BASED CLOUD TECHNOLOGY ORGANIZATION, SPECIALIZING IN TRACKING VEHICLES USING GPS TECHNOLOGY, HAS EMBRACED CLOUD TECHNOLOGY, AND IN PARTICULAR THE SALESFORCE PLATFORM, IN RESPONSE TO THE DEMANDS OF TRACKING VEHICLE IN REAL TIME, MANAGING THE FLEET, AND DYNAMICALLY TRACKING AND CHANGING THEIR ROUTING PATTERNS. ROAD APPS, THE CLOUD-BASED APPLICATION PLATFORM, IS FOCUSED ON THE LOGISTICS MARKET WHERE CUSTOMERS ARE ABLE TO MONITOR AND MANAGE THEIR LOGISTICS OPERATIONS IN REAL TIME, SETTING ALERTS RECEIVED FROM MOBILE DEVICES, ANALYZE HISTORICAL DATA USING DASHBOARDS, AND INTERACTING WITH DRIVERS SENDING MESSAGES AND COMMANDS TO EACH VEHICLE. JOIN US TO HEAR HOW THEY ARE MAKING THIS HAPPEN WITH THE SALESFORCE PLATFORM.
- WHAT IS ROAD APPS? IT’S A CLOUD-BASED APPLICATION…. WE ARE BUILDING AN BASE ENVIRONMENT, LIKE SALESFORCE, WITH BUILDING BLOCKS RELATED TO LOGISTICS MARKET. ON OUR FIRST APP YOU WILL BE ABLE TO AUTOMATE PROCESSES BASED ON SENSOR DATA AND REDUCE RESPONSE TIME ON CRITICAL SITUATIONS WE ARE ALSO BUILDING A PUBLIC API WHERE YOU CAN INTEGRATE YOUR SYSTEMS WITH OUR PLATFORM
- LOGISTICS MARKET IN BRAZIL IS HUGE AND THERE ARE A LOT OF OPPORTUNITIES AND PROBLEMS TO BE SOLVED. 60% OF CARGO IS TRANSPORTED BY TRUCKS BECAUSE IS EASIER AND MORE FLEXIBLE MODAL. WE ALSO HAVE MANY SELF-EMPLOYED DRIVERS THAT HAVE THEIR OWN TRUCK AND WORK AS FREELANCER TO MANY CARRIERS. WE HAVE 130K TRANSPORTATION COMPANIES AND 2.4M TRUCK. THIS MARKET IS RESPONSIBLE FOR 6% OF OUR GDP EVERY YEAR. ONLINE STORES ARE ANOTHER COMMERCIAL ACTIVITY THAT ARE GENERATING A HIGH DEMAND IN LOGISTICS MARKET. ECOMMERCE IS A MARKET THAT MOVES 12B USD IN SALES AND GROWS 20% YOY. PART OF THIS GROWTH IS DUE AN INCREASE OF CREDIT OFFER OF CLASS C, WHICH IS MORE THAN 50% OF OUR POPULATION.
- BECAUSE ECOMMERCE IS MOVING MORE CARGO, WE ALSO HAVE MORE BAD GUYS TRYING TO TAKE ADVANGE OF THIS. THERE ARE SOME GANGS IN BRAZIL SPECIALIZED IN CARGO ROBBERY. AS CARRIERS ARE RESPONSIBLE FOR THE GOODS THEY ARE CARRYING, THEY MUST MAKE SURE THAT THESE GANGS WILL NOT SUCCEED ON THEIR ROBBERY ATTEMPS. THE ESTIMATED LOSSES FOR THIS KIND OF ROBBERY IS AROUND 400M USD PER YEAR. THE SOLUTION THEY FOUND TO SOLVE THIS PROBLEM IS BY INSTALLING TELEMETRIC SYSTEMS AND GPS DEVICES TO MONITOR ALL DRIVER ACTIVITIES FROM ORIGIN TO DESTINATION. COST PER DEVICE: 1K USD MOST OF THESE TECHNOLOGIES WERE DEVELOPED 10 YEARS AGO AND TODAY WE CAN FIND THE SAME SENSORS EMBEDDED ON OUR SMARTPHONES AND CAN EASILY DO THE SAME WORK.
- CURRENT TRACKING MODEL REQUIRES EXPENSIVE HARDWARE AND GPS ANTENAS INSTALLATION. THERE ARE MORE THAN 10 DIFFERENT TRACKING TECHNOLOGIES AND EACH ONE HAS A DIFFERENT INTERFACE MONITOR AND INTERACT WITH A VEHICLE. IT REQUIRES A MIDDLEWARE TO COMBINE ALL DIFFERENT TECHNOLOGIES IN AN UNIQUE INTERFACE SO IT CAN BE INTEGRATED WITH OTHER SYSTEMS. IT ALSO REQUIRES A 24/7 TEAM TO MONITOR AND AUDIT ALL OPERATIONS AND ACT PROPERLY BASED ON EACH SITUATION
- IN ADDITION TO DEVICE DATA WE ALSO HAVE MORE DATA COMING FROM OTHER SYSTEMS. THERE ARE ALSO SPECIFIC GOVERNMENT REGULATIONS AND TRAFFIC RESTRICTIONS IN SOME STATES. ALL THESE DATA IS MANAGED BY A PERSON AND BASICALLY WHAT HE DOES IS PAY ATTENTION ON WHAT IS HAPPENING AND ACT BASED ON THE POLICIES DEFINED BY EACH COMPANY. THE PROBLEM WITH THE CURRENT MODEL IS IF AN AGENT RECEIVES MORE THAN ONE IMPORTANT EVENT AT SAME TIME, HE IS NOT ABLE TO GIVE A FAST RESPONSE AND SOMETIMES IS TOO LATE TO AVOID A ROBBERY. SO, HOW WE SOLVE THIS PROBLEM USING SALESFORCE PLATFORM?
- HOW IT WORKS A CONNECTED DEVICES SYSTEM? A C.D.S. HAS 5 BASIC BLOCKS
- OUR TRACKING SOLUTION IS SIMPLE AND CHEAP: BYOD ALMOST EVERYBODY TODAY IS ABLE TO HAVE A SMARTPHONE AND THEY ARE GETTING CHEAPER EVERYDAY YOU DON’T NEED TO EXPEND 1K PER VEHICLE TO MAKE SURE EVERYTHING IN RUNNING SMOOTHLY ON YOUR OPERATION JUST ASK YOUR DRIVER TO DOWNLOAD OUR APP AND YOU WILL BE ABLE TO MONITOR ALL HIS ACTIVITIES EASILY
- NOW WE HAVE SOLVED THE PROBLEM OF MEASURE AND TRANSMIT SENSOR DATA, WHAT COMES NEXT? COLLECT, UNDERSTAND AND ACT.
- WE ALREADY KNOW WHICH ARE THE MOST COMMON EVENTS THAT A LOGISTIC AGENT DEALS EVERYDAY. WE ALSO KNOW WHICH ACTIONS SHOULD BE TAKEN WHEN ONE OF THESE EVENTS OCCUR. WHAT WE DID WAS ADD ALL THESE EVENTS AND ACTIONS AND MAKE THEM AVAILABLE TO ANY CARRIER SO THEY ARE ABLE TO SET THEIR OWN TRIGGERS BASED ON IT’S OWN BUSINESS RULES. FOR EXAMPLE: IF A DRIVER IS OUT OF ROUTE, WE CAN CREATE A “BOT” THAT WILL SEND HIM A MESSAGE TELLING HIM THAT HE IS OUT OF ROUTE ONCE THE RULES YOU WANT ARE CREATED, WE SEND THIS DATA TO SALESFORCE USING DEVICES API WHO WILL TAKE CARE OF THIS.
- WE CREATED TO CONCEPT OF LOGBOTS THAT IS A...
- ON THIS SCREEN IS WHERE YOU CREATE A LOGBOT. YOU CAN SET A PRIORITY LEVEL TO EACH BOT AND THE BOTS WITH HIGHEST PRIORITY ARE EXECUTED FIRST. YOU CAN SET ONE OR MORE CONDITIONS THAT WILL TRIGGER THE EXECUTION OF SELECTED ACTIONS IF A TASK CAN’T BE EXECUTED AUTOMATICALY, YOU CAN DESCRIBE WHAT ACTIONS SHOULD BE TAKEN BY A PERSON.
- NOW I HAVE A QUESTION FOR YOU: DO YOU MONITOR YOUR FLEET IN AN ACTIVE OR PASSIVE WAY? PASSIVE MONITORING IS WHEN YOU RECEIVE A SENSOR DATA AND SOMEONE NEED TO READ IT, UNDERSTAND IT AND TAKE SOME ACTIONS BASED ON HIS KNOWLEDGE. THESE ACTIONS MIGHT TAKE MINUTES OR EVEN HOURS! ACTIVE MONITORING IS WHEN A SYSTEM RECEIVE A SENSOR DATA, INTERPRETS IT BASED ON PRE-DEFINED CONDITIONS AND EXECUTES A TASK AS A RESPONSE TO THAT DATA. ALL THIS HAPPENS IN A FEW SECONS.
- And that’s it! Thank you very much for you time and attention and if someone has any question, I will be happy to answer now.