GRAPHICS UPDATE SPRING 2016

GRAPHICS
UPDATE OFFICIAL
PUBLICATION
SPRING 2016
GOA 2016
HIGHLIGHTS OF GRAPHICS OF THE AMERICAS 2016
ROBERTS
PRINTING
TEAMS UP WITH
FLORIDA LOTTERY
REX 3
CELEBRATES
60 YEARS
INTEGRATED
PRINT
OPPORTUNITIES FOR
PRINTERS
FEATURED

www.FLprint.org2 GRAPHICS UPDATE | SPRING 2016
PRESIDENT
MESSAGE
GOA event was a huge success this year with exceptional
results in terms of content, lead generation and attendance.
Over 10,000 leads were generated by the 200 exhibitors
as well as 7,500 attendees from close to 100 countries
participated in this year’s show in Miami Beach, Florida.
Over 1,200 people also attended GOA’s renowned
educational seminars, offered in both Spanish and English.
The GOA staff is already planning GOA 2017, which will take place February 16-18,
2017, in Fort Lauderdale, Florida at the easily accessed Greater Fort Lauderdale/
Broward County Convention Center as the Miami Beach Convention Center
continues the scheduled renovations through 2017. Next years’ show will bring a
more significant packaging presence, as well as digital printing, digital finishing and
wide format- inkjet components.
The show generated great feedback from exhibitors like Tim Murphy, President,
Printware - “(On the) first day of the show, one of our dealers who use Graphics of
the Americas as a great way to show new technology to their customers - brought
a customer that purchased our iJetColor system before we were able to get coffee.
It’s a testament to GOA that so many people depend on this February event in
Florida. We’ll be back next year with more equipment to sell.”
And Beatrice Drury, Director of Marketing & Communications, Zund America was
also extremely positive - “Zund America is pleased with the results from GOA this
year. Wide Format Print Shop Live! where we collaborated with Caldera, Gilman
Bros, and HP to show a complete print-to-cut workflow, is a great opportunity
for exhibitors and attendees alike. It highlights the importance of evaluating not
just individual components of a digital production workflow, but how easily and
harmoniously they will work together to create an efficient and productive whole-
from prepress to printing and finishing.”
Please make sure you mark your calendar for the PAF Annual Florida Print Awards
on Friday July 29th, 2016 being held at Marriott’s Orlando World Center. The
Conference includes the annual PAF Golf Classic, the Florida Print Awards Cocktail
Party and Banquet and the Industry Appreciation Party sponsored by Mac Papers
in the evening. I look forward to meeting all of you a the event!
“PAF is an association of graphic communications companies that provides programs,
information and services to positively impact the profitability and professional growth of
its members.”
JAMES MARTIN
President /CEO
THE 41ST
GRAPHICS
OF THE AMERICAS
OFFICERS
& DIRECTORS
STAFF
CURT KREISLER, Chairman
Gold Star Printers, North Miami Beach, FL
ART ABBOTT, Treasurer
Abbott Communications Group, Maitland, FL
ROBERT T. DAVIS, 1st Vice Chair
Roberts Quality Printing, Clearwater FL
KIMBERLY LAWTON KOON, 2nd Vice Chair
Lawton Connect, Orlando, FL
RICHARD BEADEL
Associated Printing Productions Inc.,
Miami Lakes, FL
DAVID BOYARSKY
On Demand Specialty Envelope, Miami, FL
JODI COLLINS
Trend Offset Printing, Jacksonville FL
WAYNE DOOLEY
Wikoff Color Corp., Tampa, FL
ROB HASSON
Fidelity Printing Corp., St. Petersburg, FL
GABE HERNANDEZ
Progressive Communications, Int’l, Lake Mary, FL
MARK MILBOURN
Komori America Corp, Bradenton, FL
SHARON PRATT
Sandy Direct, St. Petersburg, FL
MARK RESNICK
The Printer’s Edge, Orlando, FL
GRAHAM RILEY
Mac Papers, Jacksonville, FL
SHANNON YANNONE
MBI Direct Mail, DeLand, FL
SYLVESTER CAMPAGNA
XEROX Corp. Orlando, FL
JAMES MARTIN | President & CEO
GEORGE H. RYAN | Publisher
BETH MENDEZ | Advertising
MAURICIO H. VANEGAS | Creative Designer
MIKE BURGSTEIN | Latin America Relations
CAROLE DUCANSON | Government Relations
CHAVES & ARMSTRONG, P A | CPA
HEADQUARTERS
6250 Hazeltine National Drive, Suite 114, Orlando, FL 32822
Phone 407.240.8009 Fax 407.240.8333
www.FLprint.org
www.GOAexpo.com
Email: info@flprint.org

WELCOME
NEW MEMBERS
www.GOAexpo.com GRAPHICS UPDATE | SPRING 2016 3
n AMERIFACTORS FINANCIAL GROUP
Celebration, FL
(407) 566-1150 Evan Slepcevich
Accounts receivable financing company
which purchases business to business
receivables and pays 80% - 90% on them.
n ARD PRINTING SOLUTIONS
Miami, FL
(305) 785-7200 Adolfo Hernandez
Commercial printer.
n ARGENTONER SA
Buenos Aires, Argentina
(54)11-4613-6821 Hector Palermo
ExpoGrafika producer.
n CREATIVE CREATIVE
Miami. FL
(305) 912-6909 Jayre Orozco
Full service creative production agency
providing print, fabrication solutions.
n D & B BOOKBINDERS LLC
Hialeah, FL
(305) 885-5215 Anthony Lloret
Family-owned and operated book binders
with more than 60 years of experience,
specializing in binding hardcover tomes.
n DIGITAL FORMATTING SERVICES
– EZ-VDP
St. Pete Beach, FL
(888) 977-4711 David Svenson
Turn your artwork and mailing lists into
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variable data print files for you to print and
mail.
n LASER LIGHT LITHO
North Miami, FL
(305) 899-0711 Douglas Bressler
Commercial printer with full-service mailing
department capabilities, including tabbing,
inkjetting, inserting, and always free delivery
to the post office.
n NPPS - NATIONAL PRINT AND
PACKAGING SPECIALISTS
Tampa, FL
(813) 867-4944 Adam Brenner
Service organization specializing in helping
organizations staff their production,
equipment, and supply teams related to both
the printing and packaging trades.
n PRINTWARE
Eagan, MN
(651) 456-1404 Tim Murphy
Supplies short run inkjet printing equipment
for envelopes, direct mail, and labels, along
with digital computer-to-plate systems and
supplies.
n REX THREE, INC.
Sunrise, FL
(954)452-8301 Doris Gustafson
Full service commercial printer offering
bindery and finishing services including
saddle stitch, drilling, folding, scoring,
tabbing, varnishing, die-cutting, die-making,
embossing, foil stamping, polybagging,
shrink wrapping and mailing services.
n SMART COPIERS INC
Doral, FL
(786) 991-4963, Oscar Sagredo
Digital printing equipment, parts, and
supplies dealer.
n UNIVERSAL PRINT GROUP
Hialeah, FL
(305) 882-4544 Kenny Platt
Digital on-demand printer.
n WSI DIGITAL MARVELS
Miami, FL
(561)223-9640 Oscar Elizaga
Digital marketing agency focused on turning
a company’s web presence into a selling
machine and achieving optimal online
reputation.

MEMBERS
NEWS
And change it has.
Rex 3 (formerly Rex
Engraving) began as
an engraving company
before moving into
color separation
to meet customer
demand. The company
started by creating
wet proofs for clients,
but when it realized
there was enough
downtime to generate
more revenue from
presswork, it began to
make its way into commercial printing.
However, it wasn’t long before desktop
publishing broke onto the scene and
began to disrupt the niche many printers
had carved out for themselves. By the
1980s, Julius Miller and his team knew
that they needed to expand offerings or
be pushed out by the rise of the everyday
printer. Desktop publishing allowed
anyone with a desktop scanner, the right
design programs and a printer to create
their own color separations.
That was when Rex 3 started to
become a full-service printing company.
The company added warehousing,
fulfillment distribution, mailing, digital
asset management and expanded its
packaging capabilities — today the
business is comprised of approximately
32 percent commercial printing and 30
percent packaging, with the remainder
going to a variety of other services.
As the industry continued to evolve
throughout the 1990s and into the 2000s,
Rex 3 began to hire software developers
to offer its clients a workflow efficiency
solution.
Most of us would consider ourselves
lucky to hold the same job for 30 or
40 years, but Julius Miller, founder
of Sunrise, Florida-based Rex 3, is
approaching six decades with the
company. At 94 years old, Miller says that
it is his passion for Rex 3, knowledge of
the industry and his flair for sales that
have kept him loyal to the family-run
company he has led since the 1950s.
Julius Miller’s son Steve took over as
CEO in 1963 — a position he still holds
today — but many of the Millers’ friends
and family have been with the company
for more than 25 years. Which, as the
elder Miller says, is the reason the
company has been able to survive in
such a dynamic industry, and it is one
of the things that makes him the most
proud.
But as any printer can attest to, passion,
loyalty and a knowledge of the printing
industry aren’t always enough to keep
a business afloat; encouraging an
evolutionary environment is key.
“It’s our ability to adapt to change,” says
Howard Shusterman, chief operating
officer of Rex 3, and Julius Miller’s
nephew.
REX 3 CELEBRATES
60 YEARS
Julius Miller began Rex 3 nearly 60 years ago, and at 94 years old,
he’s still inspiring the family-run organization to strive for the best.
“We hired software developers to
improve workflow efficiencies for existing
customers,” Shusterman explains. “If
we did not do what we did, we would
probably not be in business today.
We were very aggressive in trying to
capitalize on developing software.”
In 2009, one of the biggest opportunities
came from Topps, the iconic sports
trading card company. The company
was still producing its trading cards in
a traditional way — with an operator
controlling and overseeing every step
of the workflow on the press — so Rex
3 developed software to automate the
production of Topps’ cards to increase
efficiency.
Around the same time, Rex 3 also
entered into an agreement with the Royal
Caribbean cruise line. The company
inked a deal to produce all of the
printed products for the cruise line’s
hotel operations and created software
to integrate the cruise line’s inventory
into its purchasing systems. Rex 3 also
automated the inventory ordering for
29 ships worldwide, across seven ship
classes — which included 264 different
printed products used aboard the ships
— by developing automated triggers to
reprint materials based on usage.
Although Rex 3 has seen continued
growth throughout the past decade,
it doesn’t see itself slowing down in
the future. If there’s one thing that is
for certain, it’s that the company will
continue to rely on the loyalty and
dedication of its 200 employees.
“It’s about the people; probably 50
percent have been with the company for
more than 25 years,” Shusterman says.
“We have lifers here and our success
is attributed to the dedication and the
support that we get from our employees.”
As for Julius Miller — an avid golfer and
amateur singer who was on the radio
as a child — he is excited to see what
the future holds for Rex 3 in terms of
technological advancements, as he
plans on being with the company for the
rest of his life. He is most proud of the
employees who have helped to build a
tight-knit community, which the 94-year-
old business owner has led through
his positive outlook on the company
and development of its environment of
success.
Rex 3 founder,
Julius Miller,
doesn’t let
age stand in
his way. At
94 years old,
he still goes
into the office
every day.

BEYOND VIVID
LIVES BRILLIANCE
ENJOY VIVID COLOR AND
HIGH PERFORMANCE
ACROSS A WIDE RANGE
OF SUBSTRATES
Canon and imagePRESS are registered trademarks of Canon Inc. in the United States and elsewhere. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged.
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MEMBERSHIP
MEMO
www.FLprint.org6 GRAPHICS UPDATE/ SPRING 2016
The impact wall is intended to educate
visitors on the oceans and conservation
methods to protect it from harm.
The panels are printed to a satin
photorealistic paper and mounted to
1/2” rigid ultraboard with a hanging
attachment to space the art away from
the wall creating shadows and depth.
Artist Steve Bernsein and Scientist Dr.
Edie Widder display an amazing hybrid
of art and science at the Elliott Museum
on Hutchinson Island Fl presented by
ORCA. The show titled Illuminating the
Deep runs from August 15th through
December 13th.
SOUTHEASTERN
OUTFITS ELLIOTT
MUSEUM
You will realize these benefits and enjoy
excellent service with Printers 401K.
“How do you know this?” you might
rightfully ask. Because PAF members,
members of our sister organizations
in other states, and your association
have been participating in this program
for years and have enjoyed these
advantages.
THE FACTS
n Members who have switched to
Printers 401K have realized an average
savings of 21% in total annual plan costs.
n The Printers 401K program transfers
fiduciary responsibilities from you to the
Printers 401K trustees. You are the plan
sponsor without the fiduciary liability.
n The plan’s Investment Committee
(consisting of officers of participating
companies and regional printing
association directors) has access to
the complete universe of mutual funds.
There are no proprietary product
restrictions or requirements (as there are
with other plans). Superior investment
options are chosen without any biased
influences, and under-performers are
readily replaced.
n Typical 401K plans require numerous
time-consuming administrative tasks.
These are significantly reduced with
Printers 401K which administers the day-
to-day responsibilities by taking them on
– giving you more time to focus on your
business.
These advantages beg the question:
“What’s more to want?”
You will do yourself a favor by contacting John
Moynihan or Joe Trybula (800-307-0376 or
John@diversifiedfa.com) to receive a
complimentary plan analysis that will show you
how the Printers 401K can save you time and
money and reduce your liability.
PRINTERS 401K FOR MEMBERS
Reduced Costs and Liability.
Improved Investments and Operations.
Powered by Diversified Financial Advisors LLC
PRINTERS 401K
Illuminating the Deep
exhibit with a custom 72
panel wall installation

MEMBERS
NEWS
Roberts Printing teamed up with the
Florida Lottery and printed a variable
coupon card promotion that they kicked
off at a Tampa Bay Lightning Game in
February. The promotion was a hit! The
coupon card had a variable lucky number
as well as a variable barcode. During the
1st period a lucky number was drawn and
several lucky winners got to claim a FREE
$250,000 CASHFALL Scratch-Off ticket.
This “Be The Thunder” Second Chance
Promotion runs through Monday, April
11, and players who purchase a $250,000
CASHFALL Scratch-Off ticket at Circle
K locations in Jacksonville, Orlando,
Gainesville and Tampa, can enter their
non-winning ticket into the “Be The
Thunder” Second Chance Promotion
on the Florida Lottery’s website for the
chance to win Lightning hockey prizes
including regular season fly away trips,
season tickets, single game tickets, fan
ROBERTS PRINTING TEAMS UP
WITH FLORIDA LOTTERY
Trend Offset Printing, the nation’s
largest privately-held publication printer,
announced the establishment of Trend
Media Systems, a technology consulting
and services subsidiary to serve its
customers in the burgeoning area of
multichannel communications.
“Multichannel marketing and publishing
has been on a sharp upswing in the past
couple of years, and as we saw clients
managing more platforms and more
content with the same or fewer staff, we
heard them asking for support beyond
print,” said John Bryant, CTO of Trend.
“Our core solutions in workflow,
technology and new media expertise help
each client receive a custom solution to
deliver content at the lowest possible
costs. In today’s very dynamic and fluid
media market, few content and marketing
companies have the budget or risk profile
to build new media publishing systems on
their own. By leveraging our infrastructure
we look forward to bringing this best-of-
breed service to a broad segment of the
multichannel media landscape.”
TREND OFFSET LAUNCHES
TREND MEDIA SYSTEMS
merchandise, Scratch-Off tickets and
Circle K prizes.
“Partnering with the Tampa Bay Lightning
for a promotion like this is a great
opportunity for the Lottery,” said Florida
Lottery Secretary Tom Delacenserie.
“It will generate excitement
from Lightning fans and Lottery
players alike, giving the Lottery
the opportunity to support a great
Florida team while generating funds
for education.”
Roberts Printing was thrilled to
take part in a successful promotion
for such a great cause. “Variable data
printing continuously drives outstanding
results for our customers,” said Jeanne
Davis, Roberts Account Manager for
Florida Lottery. “Digital technology
continues to grow and our team at
Roberts Printing are honing in on every
Trend Media Systems uses a proven
blend of off-the-shelf and proprietary
technologies to coordinate, track,
execute and cost-out content for all major
social, web and physical platforms. The
dashboard component of all supported
media systems is Integrated Media
Planner, a proprietary java application
currently in use with major publishers.
Integrated Media Planner’s open
application programming interface
enables the connection between
multiple existing marketing and financial
applications throughout the client’s
enterprise.
aspect of this technology. We want to
help our customers get the best results
they can for every dollar spent on
printing. Using this technology allows
you to track results more accurately and
timely, while giving you greater flexibility
to drive more promotional creativity.”
“With over 25 years of providing a
national platform of printing, distribution
and digital services to publishers,
retailers and direct marketers, Trend
Media Systems will compliment effective
execution of communication campaigns
with the critical workflow, distribution
and media support functions required
to minimize costs and ensure campaign
effectiveness,” said Aaron Day, CEO
of Trend. “By making clients stronger
through the Trend Media Systems
platform, we improve our business as
well.”

HIGHLIGHTS
GOA 2016
We at sublimation 101 want to say what
an amazing show! So many new faces
and countries! The show is always a hit!
From staff to clients.
Martha Ray,
Sublimation 101
“OKI Data Americas is honored to be a recipient of the “Best Booth”
Award at the 2016 Graphics of the Americas Expo. The inclusion of
OKI’s new line of wide format printers generated increased interest
and booth traffic throughout the entirety of the show. This continued
success at Graphics of the Americas further solidifies OKI’s position
as a leader and innovator in digital color printing technologies,
especially within the sign and specialty
printing, imaging technology, and
graphics markets.”
Hiroyuki Fukushima, Vice President of Office
Solutions Product Marketing for OKI Data
Americas
WHATTHEEXHIBITORSARESAYING
ABOUTGOA2016
“We are very happy here at
GOA 2016. We will always be
exhibiting in the most important
industry trade shows in the
world, GOA!”.
David Pachón
President PrintLAT
“We have taken GOA platform
to showcase the new equipment
for the fashion industry -
sublimation and print to fabric
technology. We always looking
to come to GOA because the
geographic strategy location
and proximity to our Latin
American clients”.
Fernando Arteaga
Manager - EPSON
“This event has been very
active, great attendees
and we have had a lot of
demonstrations in our rapid
label solution system”
Hebert Pachón
Imidia
“First time in GOA as an
exhibitor and very enthusiastic
about the warm welcoming from
the public.”
Marco Cerna
Bordeaux Digital Print Ink
“We are in our 25th anniversary,
and coming to GOA has been
a great channel to expand our
market and get new prospects.”
Mery Márquez
CasaGráfica
“We enjoy the fact that were
able to demonstrate our new
line of products to small groups
and give them in depth time
for questions and concerns
and for them to understand is
optimum!”
Charles Myers
Neenah
“We love to interact to all the
GOA professional attendees
and show them our new line of
products. We get great results
and prospects.”
Patricia Correa
Mimaki
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MEMBERS
NEWS
While many of the industry pundits say
that packaging and functional printing are
the top areas of potential growth for the
printing industry, it is not realistic to think
that the average printing company will
be able to, or even desire to, retool to get
into those kinds of new markets. If you
have built your business around being
a “marketing services provider” then it
makes sense to look at how marketers
and advertisers are spending their dollars
for a better indication of what you can do
to serve their needs and potentially grow
your business.
It will probably come as no surprise
that many studies show marketers
and advertisers are increasing their
use of digital media. Respected media
research firm Winterberry Group predicts
marketing spending to grow overall in
2016, thanks in part to the Olympics
and it being a major election year, but
the bulk of that growth will be in digital
media. Winterberry predicts spending
on all data-driven channels to increase
6.4% and display advertising (desktop
and mobile) to show the largest growth,
increasing over 20%. Web search and
email will also grow, and in one bright
spot for print, direct mail is expect to
grow, albeit at a modest .4%. Other
studies show similar results; we cannot
ignore the fact that digital is the preferred
media today.
How do we make lemonade out of these
lemons? By offering “integrated print”
services that take advantage of, pair
with, or enhance digital media! Here are
a few print + digital mash-up ideas that
demonstrate the best of both worlds:
Social media centered photo books.
Over 3.4 billion of the world’s 7.4 billion
people use the Internet and 2.3 billion
of those are active social media users
(65% of Americans use the Internet and
76% of those are active on social media.)
Facebook and Instagram, two of the top
five social media platforms, have become
the place where many people share their
photos with family and friends. While the
photobook market is large and growing
(as 1.4b industry globally) it hasn’t grown
as expected, some speculate because
many consumers find it difficult to
navigate the sites.
Companies like GrooveBook, Chatbooks
and Social Print Studio have stepped in
to fill that gap and make it easy to create
photobooks directly from their phones
or social media sites. GrooveBook,
recently purchased by Shutterfly, is one
such example, offering a $2.99 monthly
subscription service that lets users select
40-100 images from their phone to be
included in a monthly photobook that
is mailed to them. Chatbooks charges
$8 for printed photobooks users create
from their Instagram account and Social
Print Studio offers a wide range of
products based on mobile phone images,
from books and mugs, to posters and
panoramic prints on metal.
While QR codes are the most
recognizable of the print to digital linking
tools, it really hasn’t taken off in the U.S.
as it has in other countries, like China,
where it is build into the top social
media platform, WeChat. NFC (near field
communication) technology is proximity
based, allowing two way communication
between a person with a mobile device
(except Apple devices) and an NFC tag.
Some examples of how NFC can be used
is by putting tags on posters that allow
users to grab digital coupons, download
music or get directions. It is very easy
to program and read NFC tags through
mobile apps and starter kits can be had
for less than $25. Arjowiggins Creative
Papers (http://powercoatpaper.com)
introduced Powercoat® Alive, the first
NFC enabled paper removing the need
for stickers to carry the NFC marker in a
printed piece!
Although the first vertigo-inducing virtual
reality games showed up in arcades over
20 years ago, the technology didn’t take
off. This year that is about to change
with consumer level V/R devices finally
coming to the consumer market. Oculus
Rift, Sony, Samsung, Zeiss and dozens of
other companies now offer virtual reality
headsets for gaming and this is going to
drive interest in the similar technology,
augmented reality.
Augmented reality, a technology where
a virtual image overlays a user’s view
of the real world, is already used by
advertisers to add life to printed material,
particularly in publications and catalogs
(IKEA has incorporated A/R images
and movies in its catalogs since 2013.)
Augmented reality triggers are relatively
easy to incorporate in printed material
with relatively inexpensive cost-of-
entry. Print friendly software includes
documobiFUSE (www.documobi.com),
Layar (www.layar.com), Blippar (blippar.
com) and HP Aurasma (www.aurasma.
com).
To get started with linking services, do
a self-promotion piece to show off your
integrated print shops to your existing
customer base–all of the vendors in the
space share plenty of ideas and case
studies on their respective websites
to give you some great tips for getting
started.
When it comes to marketers preference
for digital, it comes down to, “If you can’t
beat ‘em, join ‘em.” Developing ways to
integrate print with digital media is one
way to turn a competing media into a
complementary tool.
INTEGRATED PRINT
OPPORTUNITIES FOR
PRINTERS
Julie Shaffer, Vice President, Education and Marketing Strategies
Printing Industries of America
Everyone wants to grow his or her business.
The question is, how?

HIGHLIGHTS OF GRAP
n The inaugural Digital Couture Miami
Fashion Show was presented by Epson
on Friday Night. This special event, direct
from Fashion Week in New York City
showcased the exquisite high fashion
looks utilizing dye sublimation garment
printing with an amazing high end fabric
appeal. World renown Designers and
Models were on the runway showing their
unique fashion designs from the U.S and
Latin America.
INCLUDING EXCITING SHOW FLOOR FEATU
n The Wide Format Print Shop Live
sponsored by Caldera, HP, Zund
and Gilman was an outstanding
success. Printers were able to explore
opportunities in wide format applications
with industry leaders as they discuss and
demonstrate implementing a wide format
operation from creation to finishing in
your plant.
n The Dye Sublimation Application
Center Sponsored by Epson was a
unique opportunity to meet the latest
innovators in the rapidly growing
markets of dye sublimation. Printers
got a firsthand look at technologies and
how dye sublimation can be applied to
innovative substrates. The introduction of
synthetic substrates that closely mimic
natural materials like cotton and silk has
exponentially increased the appeal of
dye sublimation printing to the fashion
industry. This revolutionary technology
was a must see to consider adding this
capability to your portfolio of products.
n The Direct-to-Garment Center
Sponsored by OKI featured garment
transfer solutions showcasing the OKI
C831TS 4-Color transfer printer along
with the C711WT and C920WT/white/
color printers.
n The Short Run Digital Label Center
sponsored by Kompac, Uninet and
UPM presented informative seminars on
the various aspects of “Short Run Digital
Label Printing.” These presentations
covered all facets of the short run
digital label market – from substrates
and applications to offline finishing and
coating systems.
n The Flexo Zone Sponsored by
Nilpeter was demonstrating quick
changeovers on a flexo press. The
Nilpeter 8-C Flexo press was equipped
with servo technology that allows for
extemely quick make-readies fueled by a
clean inking system, quick release anilox
rollers, and quick release plate cylinders.

PHICS OF THE AMERICAS 2016
www.GOAexpo.com GRAPHICS UPDATE/ SPRING 2016 11
URES AND THE INAUGURAL DIGITAL COUTURE FASHION SHOW
WHATTHEEXHIBITORSARESAYING
ABOUTGOA2016
“(On the) first day of the show,
one of our dealers who use
Graphics of the Americas
as a great way to show new
technology to their customers
– brought a customer that
purchased our iJetColor system
before we were able to get
coffee. It’s a testament to GOA
that so many people depend on
this February event in Florida.
We’ll be back next year with more
equipment to sell.”
Tim Murphy
President, Printware
“This was my 12th year exhibiting
at GOA, and I am always amazed
at how many international dealers
and printers attend this show.
I really love this show—the
location, cultures and attendees
create a magic that is uniquely
successful.”
Daniel Rizika,
President, PrintGuard
“Zund America is pleased
with the results from GOA this
year. Wide Format Print Shop
Live!, where we collaborated
with Caldera, Gilman Bros,
and HP to show a complete
print-to-cut workflow, is a great
opportunity for exhibitors and
attendees alike. It highlights the
importance of evaluating not
just individual components of a
digital production workflow, but
how easily and harmoniously they
will work together to create an
efficient and productive whole—
from prepress to printing and
finishing.”
Beatrice Drury
Director of Marketing &
Communications, Zund
America
“Our booth at Graphics of the
Americas this year was a huge
success. We met many new local
customers, as well as companies
from other states, the Caribbean
and Latin America. The number
of sales we actually closed at the
show was a new record for us.”
Antonio Nadais
CEO of SID SIGNS USA
“GOA always has been a great
trade show for us. We get a great
results all the time, people just
come to GOA looking for to learn
about the new technology and
that is what we are here for and
we have been for many years. We
are ready for GOA 2017”
Richard Peereboom
VP Microcut
“We were very fortunate that
we can show and demonstrate
our new set of machines here
at GOA. Our clients are very
excited to know more about
them and they are already getting
in touch with our reps in Latin
America”.
Richard Finkel
Sales Manager - SID SIGNS
“GOA has been a very important
trade show for us. It is a great
opportunity for our technology
to be exposed in Latin America
and GOA has showed the high
interest for us to expand our
business in this market”.
Till Schaefer
Argos Solutions
“Our experience is always great!
It is a great a pleasure to speak
in Spanish to our Latin America
clients. Our success was total
from day 1. A lot of people came
to buy as well as for support
and immediate solutions. We
are developing a new set of
machines ready for GOA 2017”.
Moses Nuño
Sales Manager TEC Lighting
“GOA is always important to us
since we have the chance to
meet not only with the potential
buyers but with the manufactures
that come to offer new products.
We have come to GOA for the
last 11 years and what we like the
most is that the attendees are
very knowledgeable and they are
here to buy”.
Susan Meyer
Microgeo
n GOA hosted the exhilarating
Wrap Cup Americas event, a
vehicle wrap competition where
the “Wrap Stars” of the Americas
were pitted against each other
to wrap a line of sports cars. The
winner took home a prize package
valued at $25,000, and the total of
all prizes for the competition is over
$100,000. . Sponsors included 3M,
Microgeo USA, Image One Impact,
MR Clipart, Knifeless Tech Systems,
Race Ramps, CoCut Professional,
MAG Strapz.com, PDAA, Rolinx, and
Steinel.
n The 3D Printing Zone –
Sponsored by Prototyping
Solutions 3D Printing Systems
and Stratasys featured hands on
demonstations of 3D printing. The
presentations were aimed at printers
thinking about jumping into the hot
3D printing arena. The 3D experts
featured demonstrations highlighting
current capabilities and the future of
the 3D printing business.

MEMBERS
NEWS
Intech Printing &
Direct Mail, Inc. is
pleased to announce
a new strategic
partnership with
printing industry
veterans Rodney
Held and Dale
Haddad, who will
join the company’s founder David
Wacker on the Intech Printing executive
team. Held will assume the role of Chief
Executive Officer and will be responsible
for all sales and marketing of Intech’s
vast line of high-quality products and
services. Held will work in tandem with
Intech’s Director of Sales & Marketing,
Sue Lampitt, who has provided
exemplary service to the Southwest
Florida market for the past 30 years.
Haddad will serve as the Chief Financial
Officer and will be responsible for all
financial planning, budget management
and cost-benefit analysis of all strategic
initiatives. As Chief Operating Officer,
Wacker will continue to focus on all
aspects of Intech’s operations, including
further development of the company’s
Announces new strategic partnership, product and service
enhancements.
INTECH PRINTING & DIRECT MAIL
proprietary workflow
software, as well as
continuous process
improvement in
maintaining Intech’s
position as the
market leader.
Intech is also
expanding its sales
and marketing team
to meet the growing
demand from clients
for a single-source,
full-service printing
and direct mail
marketing partner.
Company leaders
anticipate continued
growth and have
immediate plans to
hire a total of 10-12
new positions in
sales, client services
and production.
In addition to full-service printing, Intech
provides a comprehensive and unique
blend of mailing, fulfillment and data-
driven marketing services. As part of
the company’s growing portfolio of
products and services, Intech recently
added a more extensive variety of
grand format signage and displays,
advertising specialties and promotional
products, as well as print-on-demand
soft-bound and case-bound books. The
company also continues to focus on
its custom-branded web portals which
offer clients 24/7 ordering capabilities
as well as real-time reporting of all
critical production timelines and delivery
information. Through its online storefront
bestprintingonline.com, the company
provides instant quoting and custom
ordering for a variety of products and
serves as an extension of Intech’s “brick
and mortar” business.
“Intech is approaching 30 years of service
to Southwest Florida businesses, and
with our expanded leadership team,
we are laser-focused on enhancing
client services such as our custom,
specialty offset printing and digital/
variable data personalization as well as
custom finishing including foil stamping,
embossing, die-cutting, and gluing – all of
which are produced in-house, allowing us
strict quality control, shorter turnaround
times and lower cost,” said David Wacker,
COO of Intech Printing. “Our clients can
expect the same excellent service with an
enhanced focus on new technologies and
product development. In addition, we will
continue to focus on our comprehensive
data analytics, enabling us to provide our
clients with a more targeted approach
to their direct marketing efforts –
ultimately saving them time and money
and providing a much greater return on
investment.”
Intech will also expand its sales and
marketing efforts to the entire Gulf Coast
of Florida. According to the management
team, they will continuously explore all
growth opportunities, including potential
acquisitions, specifically those that
are closely aligned with Intech’s core
competencies and underlying values.
Held and Haddad are seasoned veterans
of the printing industry. Held comes
to Intech Printing with more than 20
years of experience, most recently,
from Canon, where he held sales and
sales management positions. Haddad
is a former CPA, and was a founding
shareholder of a software company
with an executive position as its chief
financial officer, helping to grow that
company from $3 million to $50 million in
annual sales with offices in six countries.
After selling the software company,
Haddad launched a digital printing
company specializing in short-run book
manufacturing. This company, which
Haddad and his son started from scratch
in 2010, is projected to surpass $1 million
in 2016.
Dale Haddad
Rodney Held
Dave Wacker
Sue Lampitt

8701 WORLD CENTER DRIVE, ORLANDO, FL 32821
2016
PMCprint
Conference
MANAGEMENT
GOLFCLASSIC
COCKTAILRECEPTION
FLORIDAPRINTAWARDS
CASINONIGHT
8:00 AM
PAF GOLF
CLASSIC
Registration begins
at 7:00 AM
Hawks Landing Golf Course
8701 World Center Drive,
Orlando, Florida 32821
Check the Hall of Winners,
enjoy some cocktails, visit with
old friends and make some
new ones!
Join us for dinner as we honor
the companies that have
earned recognition as this
year’s Florida Print Awards elite
and celebrate PAF members
and their accomplishments!
Casino Night
Sponsored by
5:30 – 6:30 PM
FLORIDA PRINT
AWARDS COCKTAIL
PARTY
6:30 – 8:00 PM
FLORIDA PRINT
AWARDS
BANQUET
8:00 – 11:00 PM
INDUSTRY
APPRECIATION
PARTY
Friday, July 29, 2016 | orlando world center marriott
GOLF2016
CLASSIC

MEMBERS
NEWS
Papers. Effective July 12,
David McGehee will become
Mac Papers’ chairman and
CEO and Sutton McGehee will
be president of the company.
The decision honors more
than 50 years of heritage at
Mac Papers, as well as deep,
mutual respect among the two
brothers that lead the third-
generation, family owned and
operated business along with
their cousin, Mac McGehee,
executive vice president. The
honor is purely symbolic,
as Sutton and David will
maintain their current roles
and responsibilities within the
company following the title
change.
The effective date, July 12,
carries significance as it marks
the tenth anniversary of Sutton
McGehee’s appointment to
chairman and CEO on July 12,
2006, following the death of
his father and Mac Papers co-
founder, Frank McGehee.
MAC PAPERS CEO SUTTON MCGEHEE WILL EXCHANGE
TITLES WITH PRESIDENT DAVID MCGEHEE IN HONOR OF
FAMILY TRADITION
Effective Date Timed with Tenth
Anniversary of Sutton’s Appointment
to CEO and Death of Co-Founder Frank
McGehee
1 - 8 0 0 - 9 4 0 - 1 7 7 0
WE PRINT USING PRESSES
CTP 4 COLOR PROCESS • 6 COLOR SPOT
UV COATING • FOILSTAMPING • DIECUTTING
EMBOSSING • MOUNTING • FOLDING • STRINGING
EYELETTING • FULL ART DEPARTMENT
YOU PRINT IT, WE FINISH IT!!!YOU PRINT IT, WE FINISH IT!!!
8” ELASTIC NOW AVAILABLE(stretched)
1-800-940-1770
520 NE 1ST AVENUE, HALLANDALE, FL 33009
w w w . t a g s a n d l a b e l s . n e t
TAG STRINGING
Cotton • Elastic • Pearlray • Jute
METAL EYELETTING
Brass & Nickel
520 NE 1ST AVENUE, HALLANDALE, FL 33009
www.tagsandlabels.net
info@tagsandlabels.net
“It’s been an incredible
privilege to hold the title of
chairman and CEO of Mac
Papers for the past decade,”
said Sutton McGehee. “With
the approaching 10-year
anniversary of my father’s
passing, there’s no better
time to honor both my father
and my brother with this
decision. David deserves this
acknowledgment without a
doubt, but more importantly,
I know this is what my dad
would want.”
“I’m proud and humbled to
accept the title, especially
in light of the reverence and
admiration I have for my father
and brother who have each
held this position before me,”
said David. “It’s an honor to
work with Sutton, Mac and
the third generation as we
work every day to grow the
company that my dad and
uncle passed along to us and
do our very best to make them
proud.”
Mac Papers, one of the largest merchant distributors in the
Southeast U.S., announced today that its Chairman and CEO
Sutton McGehee will honor the company’s family tradition
by exchanging titles with his brother David, president of Mac

WWW. GOAEXPO.COM
GRAPHICS
2017
OF
THEAMERICAS
FEBRUARY 16 - 18, 2017
RE-IMAGINE IT

MEMBERS
NEWS
Mac Papers Envelope Converters
(MPEC), a Jacksonville, Fla.-based sister
company of Mac Papers, Inc., has been
honored by the Flexographic Technology
Association (FTA) with five 2016 FTA
Awards in recognition of envelope print
excellence. The awards were issued
during the organization’s 2016 FTA Award
Show, held in Fort Worth, Texas.
“MPEC is honored to accept all of these
awards – but particularly excited to
receive the Best in Show award for a
third year in a row and to have swept the
Envelope, Process, Uncoated category,”
explained MPEC’s Bob Thole, director
of sales. “This recognition is a testament
to the fact that MPEC has some of the
most talented envelope technicians and
the very best pre-press and envelope-
folding equipment in the industry, as well
as some of the highest standards. Our
techniques allow us to offer customers
the fastest production times at the lowest
cost point, with the highest quality
possible. There is no other company that
can offer all three of these benefits, and
we’re thrilled by the recognition.”
The Gold & Best of Show, is the highest
award per category given by the FTA,
and marks the third-consecutive year
MPEC has earned the recognition. Of the
110 awards given this year, only six print
categories received Gold & Best of Show
awards. This year, MPEC was honored as
such in the Envelope, Process, Uncoated
category for its Business is Blooming
envelope, developed for Domtar. A
judge commented that the design
had “extremely clean, solid (four-color
process build) on [the] back, along with
[an] extremely tight registration – note
the small reverses out of the four-color
process. High impact, exceptionally
attractive and [a] well-executed piece.”
In addition to this top honor, MPEC
also took home the Silver and Bronze
awards, making the company the only
recipient of every award possible in this
category. The Silver award was given
for the company’s Piedmont Luxury
MAC PAPERS ENVELOPE CONVERTERS HONORED WITH FIVE FTA
AWARDS FOR EXCELLENCE IN ENVELOPE FLEXOGRAPHY
Company received the Gold & Best of Show Award for Third-Consecutive Year; Captures Every Award
Possible in the Process, Uncoated Paper Category.
Hotel envelope. One judge noted that
the “fades and tonal range made this
piece a stand-out. [It has] extremely fine
screens going to white; no hard breaks.”
The Bronze award went to the Dish Multi-
Sport Pack envelope that, according to a
judge, had “exceptional solid ink density
and consistency. Good tonal range and
registration.”
In the Envelope, Screen, Uncoated
category, MPEC was also issued Silver
and Bronze awards, for its National
American Miss and Suddenlink
This Month on Demand envelopes,
respectively. A judge commented that
the National Miss envelope “… [had
very] tight registration elements on
multiple colors, along with holding small
reverses cleanly open.” Another said of
the Suddenlink product that it had “good,
solid ink density on blue, sharp type and
good tonal range in the black vignettes.”
MPEC uses the most advanced web
envelope-converting technology, allowing
for products to be sheeted, printed, cut,
folded, glued and finished in one run
on a single folding machine, without
interruption. Because in-line envelope
conversion can be more challenging
than using multiple machines for each
step, a high level of skill and advanced
equipment is required. Achieving tight
registration, as mentioned by the judges
above, is a skill that yields crisp printing
and easy-to-read reverse text on a
colored background.

GOA
2016
Héctor Cordero Popoca, Quincor, SA de CV, and Aquarela
Grafica, SA de C.V., Mexico City has been named the 2016
Graphic Arts Leaders of the Americas (GALA) Award recipient.
The prestigious GALA Award, established in 1982, is one of the
printing industry’s top honors, and is given to professionals who
excel in management, technology, business and quality. Those
selected significantly contribute to the graphic arts industry and
give back to the community. Members of the Printing Industry
of America and Conlatingraf associations nominate the award
recipients
Elena M. Galofre Cesáreo, Alfa Print S.A., Bogota Colombia;
has been named the 2016 Young Entrepreneur award recipient.
The Young Entrepreneur award is given to a new generation
of business leaders who are furthering the communications
industry, who put forth extraordinary efforts towards marketing
and technology challenges throughout the competitive Latin
American region.
2 0 1 6
GRAPHIC ARTS LEADERS
OF THE AMERICAS
gg
gg
GALA
HECTOR CORDERO POPOCA
Mexico
ELENA M. GALOFRE CESÁREO
Colombia
GALA AWARDS AT GRAPHICS OF THE AMERICAS RECIPIENTS
A special GALA luncheon award presentation was held on February 18, 2016, during GOA.
Oki Data Americas, Bordeax Digital Print Ink and 4Over for winning the Best of Booth
contest at Graphics of the Americas 2016
CONGRATULATIONS TO

MARKET
PLACE
• Hazardous Waste Disposal
• Air Purification Equipment
• OSHA Compliance Training
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www.fumecontrol.net
Robert@fumecontrol.net
Please visit our newly redesigned,
interactive web site for more information.
“ISN’T IT TIME YOU CHOOSE THE AIR YOU BREATHE”
Print ideas to power
your business
Learn more at macpapers.com/digitalpapers.
PAF-2.5x3-Ad-2016-final.indd 1 3/28/16 1:12 PM
PUT YOUR AD HERE
Call Beth Mendez today!
800-331-0461 Ext. 7
Get them talking
about your
business!
RE-IMAGINE IT
WWW. GOAEXPO.COM
GRAPHICS
2017
OF
THEAMERICAS
FEBRUARY 16 - 18, 2017

AD
DIRECTORY
n ENVELOPES
Everglades Envelope
Company, Inc...............................954-783-7920
6650 NW 15 Ave, Ft. Lauderdale 33309
envelopes@evergladesenvelope.com
On Demand Specialty Envelope Co. Inc
...................................................1-800-439-7144
1170 NW 163 Drive, Miami 33196
ode@ondemandenvelope.com
n FINANCIAL
AmeriFactors............................1-800-884-3863
www.amerifactors.com
SEE OUR DISPLAY AD PAGE 3
La Manna Alliance ......................561-543-2323
www.rocklamanna.com
SEE OUR DISPLAY AD ON PAGE 10
Printers 401K ...........................1-800-307-0376
www.diversifiedfa.com
SEE OUR AD IN MARKET PLACE
n LABELS
Bay Tech Label.........................1-800-229-8321
12177 27th St. N, St. Petersburg - Quality custom
labels to the trade since 1986
For information on advertising in Graphics
Update, call Beth Mendez at
407-240-8009 Ext. 7
Blue Ribbon Tag &Label.............954-922-9292
4035 N 29 ave, Hollywood 33020 - Polyester or
Elastic String. Metal Eyeletting. Low trade pricing
800- 433-4974
L&N Label..................................1-800-944-5401
1245 N Hercules Ave, Clearwater - A leading
manufacturer of custom labels, decals,coupons
& more.
Tags & Labels...........................1-800-940-1770
Tag stringing & Metal Eyelettering
SEE OUR DISPLAY AD PAGE 14
n MAGNETS
Plasti-Card ...............................1-800-524-0420
Magic Business Cards
SEE OUR DISPLAY AD 12
n MISCELLANEOUS
Printing for Resale ..................1-800-998-0911
Your custom commercial printing partner
www.PrinitngForResale.com
SEE OUR AD IN MARKET PLACE ON PAGE 14
Rollem Int’l................................1-800-272-4381
www.rollemusa.com
SEE OUR DISPLAY AD ON PAGE 6
n PAPERS
Case Paper................................1-800-225-2259
Quality standard/custom size economy fine
printing papers for the commercial printer
MAC PAPERS ...........................1-800-342-3949
Converting all of Florida.
SEE OUR FULL PAGE DISPLAY AD ON THE
BACK COVER
n ROLLERS
Bottcher America Corp...............727-858-1262
4600 Mercedes Dr, Belcamp, MD 21017
G.A.T.F. Award winning “Glaze Free Rollers”
Custom Index Tabs......................954-783-7920
6650 NW 15 Ave, Ft LAuderdale 33309
Plain or maylar reinforced.
n WASTE MANAGEMENT
Photographic Waste.................1-800-582-4833
Protecting the environment & serving the printing
industry since 1992
RDW Environmental ................1-800-906-0996
www.fumecontrol.net
F L O R I D A
P R I N T E R S
Don’t Pay Sales Tax
On New Equipment!
OR ON
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• “Click charges”
YOUR ULTIMATE BUSINESS PARTNER
THERE ARE PAF EXEMPTIONS THAT YOU
CAN QUALIFY FOR AND SIGN UP FOR

Printing Association of Florida
6275 Hazeltine National Drive
Orlando, FL 32822

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