2. Music Videos and
Billboard Advertisement
the combination of
Music video stills CD covers and
Advertisements are
all important in
creating an artists
image. Therefore it
is important that
the combination of
the three follow the
same style in order
to construct a
representation of
the artist. Keeping
the typography and
colour scheme
throughout creates
a brand of the
artist.
CD Cover
3. Taking all of this into consideration we
knew that our own media product and
ancillary products had to have a
relationship. Our video represents the
artists as young, casual and playful we
therefore had to put this
representation across through the
DigiPack. Therefore we had fun playful
images of the artists on the CD cover
and magazine advert. In the video we
used shots of funfairs and the city which
is reflected in the effect on the artists
image. To create a brand we used the
same colour scheme and typography
throughout the Digi Pack so that it could
be easily recognised by our target
audience. we chose the colour as it was
quite neutral yet appealing. We used
sans serif font as it is more casual and
fitting with the genre, the same font
was used throughout in order to create
a brand.
