O slideshow foi denunciado.

Creative Informatics - Shaping the future of the creative industries

0

Compartilhar

1 de 20
1 de 20

Creative Informatics - Shaping the future of the creative industries

0

Compartilhar

Baixar para ler offline

A roundtable discussion on various CRM models from the Creative Industries Clusters Programme Award Holders Workshop held in Belfast in February 2019. Session facilitated by Nicola Osborne, Programme Manager and Michaela Turner, Business Development Manager for Creative Informatics at the University of Edinburgh.

A roundtable discussion on various CRM models from the Creative Industries Clusters Programme Award Holders Workshop held in Belfast in February 2019. Session facilitated by Nicola Osborne, Programme Manager and Michaela Turner, Business Development Manager for Creative Informatics at the University of Edinburgh.

Mais Conteúdo rRelacionado

Creative Informatics - Shaping the future of the creative industries

  1. 1. Why use a CRM*? • • • • • • •
  2. 2. What kinds of tools are available for data capture • • • • • • • •
  3. 3. Putting the CI Cluster data in context • • • • • • • •
  4. 4. What are we capturing and when? • • • • • • • •
  5. 5. Structure, processes, decision gates • • • • •
  6. 6. Challenge Projects S/M industry led project fund to drive solutions Resident Entrepreneurs programme to connect creatives with partners A Creative Bridge for Data Driven Innovation for the Creative Industries Horizon Projects curated by academics applying research to commercial contexts Connected Innovators to connect creatives to R&D and build leadership skills A Creative Informatics Lab to expose partners and creatives to new technologies Leading to start-ups, products and services in the creative industries SIX WAYS OF ENGAGING:
  7. 7. Role and Process Considerations for CI • • • • • •
  8. 8. Example Salesforce Pipeline
  9. 9. Discussion: your tracking of contacts • • • • •
  10. 10. Challenges across the Clusters • • • • •

×