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Creative Clusters & Audience of the Future Programmes Challenge Update

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Update from Andrew Chitty, Challenge Director for Audience of the Future & Creative Industries Clusters Programmes, given at the 2020 Stakeholder Reception held on Monday 3rd February 2020 in London. Includes latest developments from both Programmes and a preview on what is planned for 2020 and beyond.

Update from Andrew Chitty, Challenge Director for Audience of the Future & Creative Industries Clusters Programmes, given at the 2020 Stakeholder Reception held on Monday 3rd February 2020 in London. Includes latest developments from both Programmes and a preview on what is planned for 2020 and beyond.

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Creative Clusters & Audience of the Future Programmes Challenge Update

  1. 1. Audience of the Future Creative Industries Clusters Programme SECTOR UPDATE
  2. 2. #Audience of the Future 4 – CICP Brand Guidelines – Secondary Logo The hero CICP logo and it s colour variants. Colour variants are to be used only as a standalone logo and not with individual cluster or x marks. The colour versions help the logo to stand out amongst other logos. – CICP Hero Logo Horizontal Logo Abbreviated Logos £33m £56m£20m £50m 250 R&D projects 114 business R&D projects 125 business R&D projects 36 research organisations 26 research organisations 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
  3. 3. 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
  4. 4. 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
  5. 5. StoryFutures Academy Skills Report 11
  6. 6. Audience of the Future : First public technology demonstrations ESports Demonstrator, ESL One Birmingham (May 2019) ESL One Hamburg (October 2019 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
  7. 7. ● InGame - Abertay/Dundee Games/Enterprise ● Creative Informatics - Edinburgh/Napier Data, Technology and Design ● Future Screens NI - Belfast/Ulster Createch and Moving Image ● Clwstwr Creadigiol – Cardiff/USWales TV Production + News ● Bristol+Bath - Immersive, 5G performance ● Creative Media Labs - York Film, Music, TV, technology ● Future Fashion Factory - Leeds Textiles, fashion, retail ● StoryFutures - Royal Holloway/NFTS ● Business, Fashion, Textiles & Technology - East London + Stratford 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
  8. 8. * To 09/19 excludes AOTF Investment Accelerator 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
  9. 9. 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
  10. 10. 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement 2020 ……
  11. 11. Q1 Q2 Q3 Q4

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