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Beyond 2018 - Professor David Bull, University of Bristol

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Beyond 2018 - Professor David Bull, University of Bristol

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PROVOCATION 3: SCIENCE UNDERPINS EVERYTHING
Professor Dave Bull, Director of Bristol Vision Institute, University of Bristol

Idea: The creative industries are nothing without science.

Advances in the creative industries are driven (and to a degree determined) by progress in the behavioural, engineering and science disciplines. Creative processes that interact with and understand the underpinning science are those that will make an impact.

Beyond is the research and development (R&D) conference for the creative industries. Featuring leading thinkers and practitioners, Beyond explores the dynamic relationship between research, academia and business innovation, bringing together business leaders, creatives, researchers, policy makers, journalists, funders and anyone with an interest in the future.

The Beyond conference took place on Tuesday 13th November 2018 at the Barbican in London. The programme featured speaker sessions, panel discussions and thought-provoking presentations, along with a video video presentation to showcase the recently launched Creative Industries Cluster Programme and the National Centre for Immersive Storytelling.

PROVOCATION 3: SCIENCE UNDERPINS EVERYTHING
Professor Dave Bull, Director of Bristol Vision Institute, University of Bristol

Idea: The creative industries are nothing without science.

Advances in the creative industries are driven (and to a degree determined) by progress in the behavioural, engineering and science disciplines. Creative processes that interact with and understand the underpinning science are those that will make an impact.

Beyond is the research and development (R&D) conference for the creative industries. Featuring leading thinkers and practitioners, Beyond explores the dynamic relationship between research, academia and business innovation, bringing together business leaders, creatives, researchers, policy makers, journalists, funders and anyone with an interest in the future.

The Beyond conference took place on Tuesday 13th November 2018 at the Barbican in London. The programme featured speaker sessions, panel discussions and thought-provoking presentations, along with a video video presentation to showcase the recently launched Creative Industries Cluster Programme and the National Centre for Immersive Storytelling.

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Beyond 2018 - Professor David Bull, University of Bristol

  1. 1. #IndustrialStrategy @AHRCPRESS AHRC.AC.UK PROF Dave Bull Director of Bristol Vision Institute, University of Bristol !@VisionInstitute
  2. 2. R&D Provocation: Science Underpins Everything David Bull University of Bristol dave.bull@bristol.ac.uk
  3. 3. R&D Provocation: Science Underpins Everything Advances in the creative industries are driven (and to a degree determined) by progress in the behavioural, engineering and science disciplines. Creative processes that interact with and understand the underpinning science are those that will make an impact. The creative industries are nothing without science.
  4. 4. Actually its all about people – understanding audiences • Approximately 50% of the c100bn neurons in the human brain are associated with visual information processing, around 10% for hearing and 10% for other senses. • Perception of the (moving) image allows us to be transported - through immersion in a story, or to feel present and engaged in a live event while watching remotely or to explore and be informed by factual content. 3,000,000,000,000,000,000,000 bytes of annual global internet traffic 2,400,000,000,000,000,000,000 bytes of it is audiovisual content
  5. 5. Duccio’s The Annunciation, 1311, lit by diffuse lighting and a beeswax candle. From Leonards et al. Current Biology Vol 17 No 1, 2007
  6. 6. Hasan Ibn al-Haytham c. 965 – c. 1040 Artwork drawn by Adolph Boÿ, engraved by Jeremias Falck - Johannes Hevelius, Selenographia https://commons.wikimedia.org/w/index.php?curid=68649076. Detail of the chandelier and mirror from Van Eyck's Arnolfini Portrait, 1434
  7. 7. Martin Scorcese, The Aviator, 2004
  8. 8. Luke Jerram, Glitch, Impossible Garden, Bristol, 2018
  9. 9. M.C. Escher (1960) Ascending and Descending
  10. 10. David Glowacki, Scientific Interactive, Danceroom Spectroscopy, 2015
  11. 11. Gregory Doran, RSC, Intel, The Imaginarium: The Tempest, 2016
  12. 12. Cautionary tales: 3D TV 3D smart TV sales: 2010 (2.26m units), 2011 (24.14m units), 2012 (41.45m units), 2018 (approx. 0) https://uploadvr.com/stop-comparing-vr-to-3d-televisions/
  13. 13. And VR/AR/MR? 0 50 100 150 200 250 1 2 3 4 Market $bn 2016 2017 2018 2022 250 200 150 100 50 http://technews.tw/2017/12/05/sonys-playstation-vr/
  14. 14. Delivery: The potential and challenges of 5G Social sharing at events: 12.5Tbps/km2 6DoF Immersive: 400Mbps@ 5ms latency https://www.qualcomm.com/media/documents/files/vr-and-ar-pushing-connectivity-limits.pdf
  15. 15. 1000 1100 1200 1300 1400 1500 1600 120 620 1120 1620 2120 2620 3120 RT(ms) Elapsed time (secs) Standard dynamic range High dynamic range UHD Immersion S. Hinde, I. Gilchrist, D. Bull, K. Noland, G. Thomas How good is your content, or, How good is your technology?
  16. 16. The Creative Continuum Bull (2014) Communicating Pictures, Academic Press

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