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Digital Marketing CV

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Digital Marketing CV

  1. 1. Christopher Englund HOME 72 Neptune Drive, Old Saybrook, CT 06475 EMAIL cenglund@gmail.com TEL +1 860 577 0773 WEB http://chrisenglund.com PROFILE Social media marketing scientist and International MBA keen on bringing measurable results to clients within a technology oriented ad agency. EDUCATION Rotterdam School of Management — Masters of Business Administration 2010 • Advanced Marketing Courses: Consumer Behavior, Services Marketing, e-Marketing, & Advertising for New Media University of Chicago — Bachelor of Arts 2006 • Dean’s List 2003 – 2005, Honors Graduate, Awarded Thesis Research Grant – Buenos Aires, Argentina EXPERIENCE DIGITAL MARKETING INTERN, CONSULTANT, PARIS, FRANCE, 2009 - PRESENT • Partnered with marketers and web developers to develop a revolutionary online place, GayComfort, for training various city and national tourism organizations on the GLBT market • Designed the My GayComfort project, the personal consumer side of GayComfort, for iPhone and the web. Portals for accredited hotels will be production phase Winter 2009/2010 • Authored two important marketing insight papers for the launch of GayComfort. Reports focused on connecting Out Now Consulting with the right strategic partners and corporate customers • Contracted to continue work on these and business development projects throughout fall and winter 2009 on a contract basis ONLINE SALES CONSULTANT, KONTIKI TOURS & TRAVEL, NEW YORK, UNITED STATES, 2007-2008 • Managed various online marketing efforts, implementing success with AdWords and using DART for Advertisers. • Achieved top performance, company-wide, January, February and March 2008 and brought in over $150,000 in travel sales • Personally inaugurated telephone sales of luxury South and Central American tours to two major Spanish-speaking markets. Subsequently trained Spanish language staff on sales and travel products • Coordinated preliminary operations of travel service reservations, which included liaising with clients and staff in English, Spanish and Portuguese across five continents CUSTOMER EXPERIENCE TRAINER, AMERICAN FORUM, BUENOS AIRES, ARGENTINA 2007 • Designed innovative customer service and English language training delivered to over fifty Sheraton Hotel staff at the Sheraton Cordoba • Creatively incorporated corporate guidelines, “Sheraton Standards,” into relevant customer experience lessons • Organized, with company HR, the onsite delivery of lessons by team of trainers MARKETING & ACADEMIC DIRECTOR, IVY LEAGUE EDUCATION SERVICES, SEOUL, KOREA, 2006-2007 • Initiated unique marketing presentations aimed at potential clients for one of Seoul’s most respected foreign education consultancy, resulting in a 25% increase in business • Entrusted by CEO with organizing all aspects of a tour of East Cost independent schools; this personally guided four-week trip called for 47 individual interviews by 12 students at 23 schools • Managed a highly successful print advertising campaign which lead to a doubling of information session attendance ALUMNI RELATIONS OFFICER, UNIVERSITY OF CHICAGO, CHICAGO, UNITED STATES, 2003-2004 • Developed and maintained relationships between alumni and the University of Chicago, handling over 70 calls per evening • Guided first level conflict resolution between the University and alumni by use of focused questioning and listening • Contributed heavily to campaigns for scholarship and capital improvement projects by soliciting donations in English, Spanish and Japanese SKILLS • Computer: Keynote, Pages, Word, PowerPoint, Excel, SPSS, @Risk • Web Design: CSS 2.1, HTML 4.0, Safari Webkit, Dreamweaver, Coda • Languages: Spanish (Fluent), French (Proficient), Portuguese (Proficient), Dutch (Good), Japanese (Basic)

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