Digitization which is the cornerstone of the Fourth Industrial Revolution (also known as Industry 4.0) has an impact on all organizations across various sectors or industries. In each case, the impact is a different one which makes it essential for companies and their leaders to have a good understanding and view of what they face and how digitization will affect their company: which opportunities can be seized and which threats have to be faced? The digital revolution is catching up to the life insurance industry as in the next few years, digital tools such as Artificial Intelligence (AI), Big Data and Advanced Analytics will enable a wide range of new business applications by collecting, analyzing and operationalizing vast amounts of data for improved marketing, underwriting, and customer retention. For further details about "Leading in the VUCA World" visit http://www.cee-global.com/vuca/ For further details about "Leading in Disruptive and Digital-driven Era of Industry 4.0" visit http://www.cee-global.com/leading-in-industry-4-0/ Prof Bawany's LinkedIn Professional Profile could be viewed at www.linkedin.com/in/bawany. The selected Videos of Prof Bawany's Keynote Presentations could be viewed at www.youtube.com/ceeglobal/videos. The selected Clients’ Testimonials could be viewed at www.cee-global.com/testimonials.

1. © 2018 Centre for Executive Education Pte Ltd (CEE) All Rights Reserved – www.cee-global.com Page 1
Overview of Keynote Presentation for 2019 ALSPC
| 7-8 December 2018 | Batam, Indonesia
Presentation Theme on
“Digital Revolution: Transforming the Way Work”
Introduction
Digitisation which is the cornerstone of the Fourth Industrial Revolution (also known as Industry 4.0) has an impact on
all organisations across various sectors or industries. In each case, the impact is a different one which makes it essential
for companies and their leaders to have a good understanding and view of what they face and how digitisation will affect
their company: which opportunities can be seized and which threats have to be faced?
The digital revolution is catching up to the life insurance industry as in the next few years, digital tools such as Artificial
Intelligence (AI), Big Data and Advanced Analytics will enable a wide range of new business applications by collecting,
analysing and operationalising vast amounts of data for improved marketing, underwriting, and customer retention.
Technology is only one part of the digital transformation package currently facing insurers, and probably the easier bit.
To accelerate your business by embracing digital, leaders need to drive a shift in corporate culture that aligns behaviors,
organisational structures and processes with technology – and understand the impact this will have on their customers.
The Impact of Digital Revolution’s on AIA and others in the life insurance industry
Leading insurance companies will thrive in this 'new' normal by digitally enabling their sales forces, interacting with
consumers and intermediaries in real-time omnichannel environments and offering remote and robo-advice at any hour
on any platform. The digital disruption has resulted in “InsurTechs” akin to “Fintechs” in the banking and financial
services industries.
The transition from legacy to digital will require a new form of transformational leadership and a whole new philosophy
around the implementation of change. Insurers need to embrace bold change. The Agency sales force and the leaders
would have to rethink the way business is being managed in this ‘new’ normal and reexamine how to transform the
business. The reality is that digital change would affect almost every aspect of an insurer’s business, from customer
offerings to internal processes. The following are some approaches for consideration:
1) Changing the Channel: This prompts insurers to rethink the importance of brand, advertising, and agents
(particularly captive agents) in their go-to-market strategies.
2) ‘New’ Differentiators: As underwriting is no longer a key differentiator, some firms would focus on customer
service and scale. The organisation may pursue professional planning and not just single product value
propositions, engage the customers so they remain loyal and constantly review their status to bridge the gaps.
3) High Tech – High Touch: While leveraging on digital tools such as AI, Big Data and Robotics in the sales
process, the leaders should maintain the personal touch in leading and engaging the team.
4) Learning Organisation/Agility: Life insurance firms should transform into learning organisations where the
leaders demonstrate learning agility in how they learn, unlearn and relearn in today disruptive world.

2. © 2018 Centre for Executive Education Pte Ltd (CEE) All Rights Reserved – www.cee-global.com Page 2
APPENDIX: BRIEF PROFILE OF KEYNOTE SPEAKER – PROF SATTAR BAWANY
Professor Sattar Bawany is the Chief Executive Officer of the Centre for Executive
Education (CEE). He is also concurrently the Managing Director as well as Master
Executive Coach & Facilitator with Executive Development Associates (EDA) the Asia
Pacific. Prof Bawany is also the Strategic Advisor & Member of International Professional
Managers Association (IPMA) Board of Trustees and Governing Council.
He is also an Adjunct Professor and a member of International Advisory Board of Curtin
Graduate School of Business (CGSB), Curtin University, Western Australia. Prof Bawany
is also an Adjunct Faculty & Master Facilitator for global leadership development programs
of Harvard Business School Publishing who partners with clients to create world-class
leadership development solutions for managers at all levels in global organizations and
governments.
He has over 30 years’ international business management experience, including 20 years in executive coaching,
group facilitation, and leadership development and training with global management consulting firms. In addition to
his business and consulting career, Prof Bawany has over 20 years of concurrent academic experience as an
Adjunct Professor teaching senior executives international business strategies and human resource courses at
various leading universities.
Prof Bawany started his career in sales in the life insurance industry in 1980 before moving to the healthcare and
pharmaceutical industry for over 10 years in various sales, marketing, and operations role. He transitioned into the
professional services and consulting industry for over 20 years having assumed various senior management roles
including Managing Director/Country Head and Talent Development/Coaching Practice Leader for DBM Asia
Pacific as well as Business Leader, Organisational Effectiveness/Leadership Development Consultant and
Executive Coach with Mercer HR Consulting, The Hay Group, The Forum Corporation, and Mercuri International.
Prof Bawany is an astute advisor to executives who need to know how they are perceived and want to focus on
what is most important in their professional and personal lives. He has coached a range of leaders, from CEOs to
senior vice presidents, and high potential managers.
Prof Bawany’s passion for people and culture is about creating an environment where employees are valued and
emotionally engaged in the business. He has successfully worked with an extensive number of public and private
organizations regionally and internationally specializing in people and culture through transformational change,
starting with the ‘end’ in mind!
He is an experienced facilitator and has spent many years developing leadership capability through the delivery of
structured talent management, leadership development programs including executive coaching.
He holds an Executive MBA from Golden Gate University, San Francisco, CA and a Bachelor of Business
Administration (Marketing) from Curtin University, Perth, WA.
Prof Bawany is a Fellow of International Professional Managers Association (IPMA) and The Chartered Institute of
Marketing (CIM). He is a Professional Member of the Society of Human Resource Management (SHRM) and the
Chartered Institute of Personnel and Development (CIPD). He is also a Practicing Member of the International
Coaching Federation (ICF) and International Association of Coaching (IAC).
He is very well regarded by his clients for his practical "how to" approach and for his ability to communicate with
his audiences and to make workplace learning a fun and pleasurable experience. Married with 2 adults grown-up
children, he believes strongly in work-life balance and is highly dedicated and committed to achieving his goals.
His LinkedIn Professional Profile could be viewed at www.linkedin.com/in/bawany.
The selected Videos of his Presentations could be viewed at www.youtube.com/ceeglobal/videos.
The selected Clients’ Testimonials could be viewed at www.cee-global.com/testimonials.