2. I’m Cedric, I’m the marketing
guy at idealabs. These are the
first 2 years of idealabs
through my eyes (actually my
iphone)
3. I wish I had a Real (not a 3D Printed)
Google Glass last year. Maybe next
year my presentation will be: idealabs
2015 #throughglass
4. Back to me. Let’s start my
idealabs journey from the
very beginning
5. Job Opening:
Digital Marketer
Preparing a presentation for my first
job interview at idealabs.
6. I GOT THE JOB.
HOORAY!
From now I was working for the
first startup accelerator in
Belgium
7. Hold on a sec!
Let’s dive in to this awesome book
8. philosophy MVP
Minimum set of features
Learn from early
adopters
Avoid building a
product nobody wants
Learn from testing
eric ries
the lean startup
movement
15. What we do?
The entrepreneurial journey
Accelerate & Mentor
Grow & internationalization
Let’s try a few things
I need the right skill set
Inspire
Engage
Educate
I’m interested in entrepreneurship
I am guided as an entrepreneur
My company is growing
16. CAMPUS What?
Series of practical workshops for entrepreneurs, students,
intrapreneurs:
Marketing, sales, PR, business plan, investors, pitching,
international entrepreneurship,...
17. COFFEELABS + COWORKING What?
Gateway to idealabs. A place where we mix coffee with digital.
Ideal meetup place for entrepreneurs, investors, students,
creative people
Networking for young professionals, inspiring moments with top
entrepreneurs, pitching events, open office, open coffee, meetups
18. EVENTS
What?
Flagship events of idealabs. Gathering the whole entrepreneurial
community
Startup Weekend, Internet of things bootcamp, entrepreneurial
week, summer of creativity, learning labs for schools, 1 evolv
weekend
20. Investment stage #1:
Idealabs Accelerator
idea business
selection
procedure
program
kick-off
demo
day follow-up
investment
support
for growth
MONTH
1
MONTH
2
MONTH
3
seed funding office space
central services
mentoring education product
and IT lab
6 -9
MONTHS
25. INSPIRE !
OPEN COFFEE
MATCHMAKING EVENTS
OPEN PITCH NIGHTS
STARTUP EVENTS
26. EDUCATE
12 COURSE LEAN STARTUP CAMPUS
GO FROM IDEA TO STARTUP!
LEARNING BY DOING
SHARING OF BEST PRACTICES
CURATED CONTENT
27. ACCELERATE
TELENET IDEALABS:
FIRST VERTICAL ACCELERATOR
FROM IDEA TO WORKING
PRODUCT AND SALES
4 MONTHS: SHAPE BUILD LAUNCH
4-8 MONTHS: GROW! GROW!
GROW!
28.
29. VIDEO/
DIGITAL
HOME
E-COMMERCE SMART
CITIES
ADVERTISING SECURITY SOCIAL
INNOVATION
MEDIA
ENTERTAINMENT
M2M/
INTERNET
OF THINGS
NETWORK
& SYSTEMS
INDUSTRIAL
BIG DATA
APPS
& GAMES
30. 450 WE RECEIVED
APPLICATIONS
ON MAY 15 WE
OPENED OUR
CALL FOR
STARTUPS
32 FROM
COUNTRIES
APPLICATIONS
TOP 5 SKILLS & MARKETS
SELECTING THE BEST TEAMS
31. SELECTING THE BEST TEAMS
QUALITY OF THE TEAM
QUALITY OF THE OFFERED SOLUTION
VALUE OF THE PROBLEM AND MARKET
FIT WITH THE TELENET IDEALABS PROGRAM
JURY:
IDEALABS TEAM
CTO / CIO / CSR TELENET
PSYCHOLOGIST
INVESTOR
ENTREPRENEURS
450
25
15
10
10’ PITCH
5’ Q&A
15’ PITCH
5’ Q&A
HOMEWORK
32. INTRODUCING THE FINAL 10
EACH TEAM RECEIVES €25K FUNDING AND MENTORING
GECKOMATICS
Automated street
imaging.
AN AMAZING ENTREPRENEURIAL JOURNEY
STARTS NOW!
SCRIPTBOOK
Forecasting box-office
success of films by
data mining
screenplays.
APPRENTUS
A marketplace that
helps people to find
private teachers
nearby.
CAMPR
A peer to peer
platform to find
exciting camping
locations.
SALESFLARE
One easy sales tool
for your sales team.
HOPLR
A platform that
enables
neighborhoods to
organize everyday life.
GET ON AIR
Combines live
videos into one stream
to show whats
happening in the world.
PITH LI
The yellow marker
for the digital age.
DOT
Twitter meets Yelp
meets Google Maps.
INTUO
Improving and
commercializing
product support pages
for businesses.
GECKOMATICS
Apprentus is a
marketplace that
helps people find
private teachers
based on location.
44. KEY QUESTIONS??
IS IT SOMETHING CUSTOMERS WANT?
WILL THEY PAY FOR IT? IF NOT, WHO
WILL?
CAN THE PROBLEM BE SOLVED?
WHAT IS YOUR VALUE PROPOSITION?
WHAT IS THE PROBLEM SOLUTION FIT
45. KEY OUTPUT
X # OF INTERVIEWS
X # OF PERSONAS
MINIMAL VIABLE PITCH
FILLED IN LEAN CANVAS
46. KEY QUESTION 2: HAVE I BUILT
SOMETHING PEOPLE WANT? WILL
CUSTOMERS USE MY SOLUTION?
61. MVPS
IN
PRACTICE?
WHAT IS AN MVP, REALLY?
AN MVP IS THE SMALLEST
THING YOU CAN BUILD THAT
TESTS YOUR BUSINESS
NO!
AN MVP IS AN EXPERIMENT
THAT TESTS A CRITICAL,
FALSIFIABLE HYPOTHESIS OF
YOUR BUSINESS
67. EXPLAINERS
VIDEOS
INSTEAD OF CREATING A PROMOTIONAL
VIDEO, TRY TO SHOW YOUR PRODUCT IN
ACTION. EVEN IF IT IS NOT BUILT YET!
DROPBOX
INCREASED
BETA WAITING
LIST FROM
5,000 TO
75,000
10,000 PRE-ORDERS
=
$1,5 M IN THE
FIRST 48 HRS
97. KEY OUTPUT 3: COMPANY
POSITIONING. GET YOUR BRAND
READY TO LAUNCH!
98. KEY OUTPUT OF THIS TALK
WE NEVER CREATED A LEGAL COMPANY
STRUCTURE
WE NEVER INVESTED MONEY IN OUR
PRODUCT (ONLY TRAVEL COSTS)
WE GOT TO SAN FRANCISCO WITHOUT
A WORKING PRODUCT
99. KEY OUTPUT OF THIS TALK
BY TALKING TO CUSTOMERS, TESTING
YOUR ASSUMPTIONS AND ITERATING
ON FEEDBACK, YOU GET REALLY FAR
