One page tool for guiding the creation and maintenance of tracking links for marketing analytics, and seo for any campaign, social or email CRM.

1. MM2Analytics
Tracking “anyweb.com” Marketing Campaigns in Google Analytics. Combined Google Analytics: Domains and
Use for measuring success of referrals to site and downloads via Subdomains
marketing campaigns links.
SubDomains/Microsites Multiple Domains
Email (eCRM) Landing
Ad Pages Anyweb.com
Analytics
Tags on
Links
Offer Link Offer LP
Event Link Event LP
Anyweb2.com
Promo Link Promo LP
Upgrade Link Upgrade LP
Example Campaign Links with Google Analytics Tags:
Campaign Source = utm_source referrer: google, yahoo, newsletter… “newsletter15”
Campaign Medium = utm_medium medium: email, banner, social media “email”
Campaign Term = utm_term id our paid keywords (or blank) “anyweb,…”
Campaign Content = utm_content differentiate the ads “gaga-event”
Campaign Name = utm_campaign product, promo code, slogan “anyweb_gaga_summer_2011”
Example: Landing page under Anyweb.com for “gaga-summer” campaign promtions
1. Link sent in Newsletter email: “anyweb-gaga-summer” campaign
http://www.anyweb.com/anyweb-gaga-summer.html
?utm_source=newsletter15&utm_medium=email&utm_content=gaga-
event&utm_campaign=anyweb_gaga_summer_2011
2. Link sent through social media on Facebook: same campaign.
http://www.anyweb.com/anyweb-gaga-summer.html ?utm_source=socialmedia&utm_medium=facebook
&utm_content=gaga_event&utm_campaign=anyweb_gaga_summer_2011