Concept Design / ACADEMY /
Content and toolkits covering critical thinking, strategic planning, branding,
communications, human resources & organizational development.
academy.conceptdesign.io
Curated / Hosted / Directed by Ed Thompson

Value Creation | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/value-creation
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Value Creation
The core essence of a company can be captured in its Business Model —
the key methods used for Value Creation. That model allows companies
to maximize their cycles of Creating / Messaging / Distributing /
Trading.
Many companies will often share the same
business model but there are usually
significant differences in the development of
their Market Positioning.
The core elements of a business model also
allow better comprehension of essential
questions that determine 3 key pillars of Value
Creation: Value Chain / Value Proposition /
Revenue Model.
• Customer Profile (Who is your core demographic / target audience?)
• Product Offer (What do you create for the customer?)
• Value Proposition (What message encourages exchange?)
• Revenue Generation (How do you sustain trade and distribution?)
Furthermore, the specific combination that companies decide upon for product
innovation, marketing promotions, integration of technology, and approaches to
management are key elements of the 4Cs of Market Strategy.
Broaden your perspective with inclusion of these additional factors.
Consumer (and Product)
The related considerations of the most appropriate target audience.
Cost (and Price)
The value to consumers for the product / service.
Communication (and Promotion)
The messaging for categories of consumers and products / services.
Convenience (and Place)
Access by consumers across multiple channels to the products / services.

Value Creation | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/value-creation
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Business Model: Create and refine of your business
Customer Profile (Who is your target audience?)
___________________________________________________________________________________________________
Product Offer (What do you create for the customer?)
___________________________________________________________________________________________________
Value Proposition (What message encourages exchange?)
___________________________________________________________________________________________________
Revenue Generation (How do you sustain trade and distribution?)
___________________________________________________________________________________________________
Business Model: Create and refine of your business
Customer Profile (Who is your target audience?)
___________________________________________________________________________________________________
Product Offer (What do you create for the customer?)
___________________________________________________________________________________________________
Value Proposition (What message encourages exchange?)
___________________________________________________________________________________________________
Revenue Generation (How do you sustain trade and distribution?)
___________________________________________________________________________________________________

Value Creation | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/value-creation
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Business Model: Create and refine of your business
Customer Profile (Who is your target audience?)
___________________________________________________________________________________________________
Product Offer (What do you create for the customer?)
___________________________________________________________________________________________________
Value Proposition (What message encourages exchange?)
___________________________________________________________________________________________________
Revenue Generation (How do you sustain trade and distribution?)
___________________________________________________________________________________________________
Business Model: Create and refine of your business
Customer Profile (Who is your target audience?)
___________________________________________________________________________________________________
Product Offer (What do you create for the customer?)
___________________________________________________________________________________________________
Value Proposition (What message encourages exchange?)
___________________________________________________________________________________________________
Revenue Generation (How do you sustain trade and distribution?)
___________________________________________________________________________________________________

Concept Design / COACHING /
Custom programs to elevate the performance of agency teams, marketing
divisions and business leaders.
conceptdesign.io/coachingz
Professional Development with Ed Thompson

Concept Design / COACHING /
https://conceptdesign.io/coaching
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
COACHING SESSIONS OVERVIEW
Our coaching programs strengthen alignment amongst staff for common
skillsets covering communication, presentation and solutions development.
All participants in coaching programs gain ongoing access to the
Concept Design / ACADEMY /
Creative Thinking Strategic Planning
Create stronger team interaction for
specific skill-sets through guided exercises.
Increase the caliber of decision-making by
teams to maximize performance.
Brand Activation Organizational Excellence
Strengthen capabilities of marketing
teams and their advertising and
promotional campaigns.
Alignment / Development of a unified
company culture centered on a shared
vision for the future.
Executive Leadership
Reinforce the strengths necessary to sustain your development as a Results Driver.

Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Join Our Community
Gain access to a powerful resource for knowledge to support your career goals
and business objectives.
academy.conceptdesign.io

Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築

Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Ed Thompson, Curator / Host / Director
About Me
The Concept Design Academy is based on the numerous seminars and
workshops I have delivered across decades at corporations throughout
Greater APAC. These programs have improved the efficiency of sales and
marketing initiatives, along with aligning the performance of their
management, employees and partners.
As a marketing consultant with advanced fluency in Japanese and 20+ years in the country, I
continue to provide multinationals in the region with strategic advice covering disciplines of
public relations, market planning, business development, and influencer marketing.
Start Your Journey
You are about to gain access to a powerful resource for knowledge that will support your career
goals and business objectives across a variety of disciplines.
Our content and toolkits cover critical thinking, strategic planning, branding, communications,
human resources and organizational development.
The transformational frameworks you will encounter here are derived from extensive
experience directing advertising campaigns, marketing promotions and digital media initiatives
across numerous industries. These include fast-moving consumer goods, fashion and lifestyle,
beverages and liquor, music & entertainment, talent & recruitment, and travel & tourism.
A Big Thanks
In addition, our international membership of business professionals continuously adds to our
global body of knowledge to meet the demands we all face in a quickly changing world.
Brand Experience
adidas, Nike, All Nippon Airways (ANA), United Airlines, Boots Cosmetics UK, Downy, Guerlain Paris, SK-II, Cadillac,
Chevrolet, CitiBank, DrKW, Gillette, Schick, Crystal Head Vodka, IW Harper, Johnnie Walker, Usquaebach Whisky,
Saijo Sake, Imperial Tobacco, Mobil 1, Tiffany & Co., Hitachi, Microsoft, Ocean Park Hong Kong, Vogue Japan
Agency Experience
Hakuhodo • McCann-Erickson • Wieden & Kennedy • Beacon Communications • Ogilvy & Mather • Wunderman •
NTT Advertising • Desgrippes Gobé (d/g*) • Bates Asia • J. Walter Thompson • Weber Shandwick
Academic Instruction / Continuing Education
Temple University Japan / United International Business Schools (Tokyo Campus) / New York University (Tokyo
Campus) / Nikkei Business School (日経ビジネススクール)

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Marketing Strategy / Campaign Planning / Process Frameworks
Concept Design is a creative consultancy — covering branding, public relations,
media management, and event production — directed by Ed Thompson,
Marketing Consultant / Founder. We deliver high-level execution from planning
to implementation on all communications and strategic business programs for
global multinationals across Japan & APAC.
Our ability to integrate design, marketing, technology and media
communications elevates the reach and impact of our client initiatives. We
provide brand activation and channel engagement through these custom
programs for innovative brands seeking to fully maximize their promotional
impact, lead generation and loyalty campaigns.
Staff training, team building, executive coaching and organizational development
are also a part of our core consulting focus, to assist businesses in improving their
overall effectiveness.
www.conceptdesign.io

Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
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